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The Finance World Magazine| Edition: August 2023

From cutting-edge technology solutions to sustainable initiatives and groundbreaking services, The startups in the UAE exemplify the spirit of innovation and creativity that thrives and has solidified its position as a dynamic force driving the region's economic growth. In view of this, the primary focus of this edition centres on the UAE's Revolutionary Startups. Employing a rigorous selection process, our cover story sheds light on 10 Startups based in the UAE that have demonstrated noteworthy expertise and exceptional performance in this field. Our compilation provides valuable insights into the investment strategies and approaches employed by these firms, while also illuminating the factors that have contributed to their noteworthy accomplishments. Centred on startups, this edition offers valuable perspectives on startups in various aspects of the UAE. It provides insights on certain areas of focus, such as Anticipating the Digital Economy: Top Predictions for 2023, Fintech Startups Reshaping the Business Landscape, The Growth and Dominance of Gaming in the Middle East, How Technology Will Shape the Future of Healthcare, and many more articles that offer critical analysis and insights on current trends and issues in the business and investment domains. Keep yourself up to date with all financial sector news with our current news segments. Each person can find something unique from us. We believe our readers deserve real value from what we have to offer.

From cutting-edge technology solutions to sustainable initiatives and groundbreaking services, The startups in the UAE exemplify the spirit of innovation and creativity that thrives and has solidified its position as a dynamic force driving the region's economic growth. In view of this, the primary focus of this edition centres on the UAE's Revolutionary Startups. Employing a rigorous selection process, our cover story sheds light on 10 Startups based in the UAE that have demonstrated noteworthy expertise and exceptional performance in this field. Our compilation provides valuable insights into the investment strategies and approaches employed by these firms, while also illuminating the factors that have contributed to their noteworthy accomplishments.

Centred on startups, this edition offers valuable perspectives on startups in various aspects of the UAE. It provides insights on certain areas of focus, such as Anticipating the Digital Economy: Top Predictions for 2023, Fintech Startups Reshaping the Business Landscape, The Growth and Dominance of Gaming in the Middle East, How Technology Will Shape the Future of Healthcare, and many more articles that offer critical analysis and insights on current trends and issues in the business and investment domains.


Keep yourself up to date with all financial sector news with our current news segments. Each person can find something unique from us. We believe our readers deserve real value from what we have to offer.

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Asette<br />

<strong>The</strong> $35 billion UAE market<br />

is experiencing a revolution<br />

in the off-plan property research<br />

and acquisition process<br />

thanks to Asette’s introduction of<br />

an AI-powered real estate investment<br />

platform. Investors can cut down on<br />

research time and decision-making<br />

time by up to three months by using<br />

this platform. Asette offers a single<br />

tool—an AI-driven platform—that<br />

streamlines the convoluted 30-step<br />

process. It is the first one-stop-shop in<br />

the world for these services because<br />

it connects investors to carefully curated<br />

off-plan property options. Asette<br />

offers individualised searches for offplan<br />

properties and equips investors<br />

with thorough analysis, including<br />

price growth, rental yields, and ROI<br />

calculations.<br />

Asette’s main objective is to make<br />

the purchasing of real estate more<br />

effective, transparent, and inclusive.<br />

<strong>The</strong> platform performs in-depth data<br />

analysis of the off-plan market in the<br />

UAE using cutting-edge machine learning<br />

models. Asette is now able to<br />

provide investors with tailored advice<br />

based on their preferences for real<br />

estate investment and affordability<br />

metrics. With these insightful tips at<br />

their disposal, investors can make<br />

well-informed decisions about purchasing<br />

real estate while significantly<br />

cutting down on the time and effort<br />

needed to locate the ideal off-plan<br />

property.<br />

Leena Vesterinen, CEO of Asette,<br />

said the platform was developed to<br />

streamline the difficult and time-consuming<br />

process of purchasing off-plan<br />

properties in the UAE. Asette gives<br />

investors individualised recommendations<br />

with the highest growth potential<br />

using real estate data and machine<br />

learning. This saves time and effort<br />

while enabling investors to make<br />

well-informed decisions.<br />

Asette promotes flexible payment<br />

Leena Vesterinen,<br />

CEO<br />

options and upholds transparency<br />

throughout the purchasing process<br />

to guarantee a neutral experience.<br />

Investors can be sure they have a<br />

clear understanding of their research,<br />

evaluation, and purchase journey because<br />

every detail and crucial step is<br />

carefully outlined.<br />

Fenix Games<br />

Chris Ko,<br />

Co-Founder & CEO<br />

Fenix Games, a publisher of<br />

Web3 games, has formed a<br />

partnership with Immutable,<br />

a Web3 gaming platform, with<br />

the aim of identifying, supporting, and<br />

launching Web3 games for widespread<br />

adoption. Fenix Games has joined<br />

forces with Immutable to create a collection<br />

of blockchain-powered games<br />

in collaboration with top-tier game<br />

developers. With extensive experience<br />

managing successful franchises such<br />

as Madden Mobile, Need for Speed<br />

Mobile, <strong>The</strong> Sims Mobile, and Plants<br />

vs. Zombies, the Fenix Games team<br />

is well-equipped to develop and scale<br />

licensed and original games that reach<br />

millions of players worldwide.<br />

To seamlessly integrate games into<br />

the Web3 ecosystem, Fenix Games<br />

sought a reliable and secure platform,<br />

ultimately selecting Immutable<br />

due to its proven track record and<br />

robust infrastructure. By leveraging<br />

Immutable’s expertise, Fenix Games<br />

aims to navigate the complexities of<br />

Web3, reduce risks for developers,<br />

and accelerate the overall growth of<br />

the industry.<br />

Andrew Sorokovsky, Vice President<br />

of Global Business Development at Immutable,<br />

expressed excitement about<br />

the partnership, highlighting the founding<br />

team’s experience in triple-A publishing<br />

and Web3 at Mythical Games.<br />

He emphasized the collaborative effort<br />

in building the future of gaming.<br />

In return, Fenix Games will utilize<br />

its deep expertise to bring some of the<br />

best gaming development teams to the<br />

Web3 space. <strong>The</strong> company will curate,<br />

advise, and publish live services within<br />

Immutable’s ecosystem of games.<br />

Rudy Koch, Chief Business Officer<br />

of Fenix Games, praised Immutable<br />

as the benchmark for providing scalable<br />

Web3 solutions for mass market<br />

games. Koch emphasized their joint<br />

efforts to accelerate growth in the<br />

Web3 games sector and offer a clear<br />

path for top-tier game developers<br />

entering the space. <strong>The</strong> partnership<br />

is expected to foster a deep and longterm<br />

collaboration between the two<br />

companies.<br />

<strong>August</strong> <strong>2023</strong> www.thefinanceworld.com 45

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