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PCI Media Annual Report 2021

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Locally-Driven, Sustainable Impact in <strong>2021</strong><br />

Reach in <strong>2021</strong>:<br />

10.5 Million<br />

people<br />

We produce change. All of our programs are co-designed with local communities<br />

and key audiences. This ensures locally-driven, lasting change beyond the life of the<br />

program.<br />

Change<br />

Capacity<br />

Community<br />

Key audiences<br />

gain new insight,<br />

shift attitudes, and<br />

change behavior.<br />

Local agencies learn<br />

communication<br />

techniques and<br />

experience positive<br />

financial impact.<br />

Local partner<br />

networks are better<br />

equiped to sustain<br />

change.<br />

8

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