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Tippie Magazine (Fall 2023) - Tippie College of Business

Tippie Magazine, a semiannual publication for alumni and friends of the Tippie College of Business, includes feature stories, alumni updates, and the latest news from the college.

Tippie Magazine, a semiannual publication for alumni and friends of the Tippie College of Business, includes feature stories, alumni updates, and the latest news from the college.

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2<br />

ADAPT TO WORK<br />

3<br />

EMBRACE LIFELONG<br />

4<br />

WITH A.I.<br />

LEARNING.<br />

“New technology is always scary,”<br />

says Beth Livingston, Ralph L.<br />

Sheets Associate Pr<strong>of</strong>essor <strong>of</strong><br />

Industrial Relations. “This is not the<br />

first new technology that has come,<br />

nor will it be the last, but if you<br />

can approach A.I. as a tool instead<br />

<strong>of</strong> something that could upend<br />

your whole life, it makes it feel like<br />

something manageable.”<br />

In most cases, A.I. technology will<br />

only eliminate or change parts<br />

<strong>of</strong> a pr<strong>of</strong>ession rather than doing<br />

away with them entirely, posits<br />

Livingston, who is currently a<br />

co-principal investigator on a<br />

National Science Foundation grant<br />

researching how automation will<br />

affect clerical work. It’s incumbent<br />

for pr<strong>of</strong>essionals to learn as much as<br />

they can about it—and harness it for<br />

their own purposes.<br />

“Learn to surf the wave and<br />

become adaptable, and you’ll be<br />

able to leverage this technology,”<br />

Balakrishnan says. He recommends<br />

that pr<strong>of</strong>essionals keep an open<br />

mind and learn how the technology<br />

works, especially the A.I. tools<br />

that are commonly used in their<br />

pr<strong>of</strong>essions.<br />

Some may even be surprised that<br />

leveraging this technology makes<br />

their jobs more enjoyable, since it<br />

can help reduce the time spent on<br />

monotonous or tedious parts <strong>of</strong> a<br />

job. Consider how A.I. can simplify<br />

the process <strong>of</strong> accounting to<br />

ensure disclosures are appropriate<br />

or compliance reports are filed,<br />

Balakrishnan says.<br />

Learning to adapt to A.I. may mean<br />

investing in formal educational<br />

upskilling in areas like prompt<br />

engineering, says Fan. It’s critical<br />

to understand how to manage,<br />

interpret, and analyze data<br />

produced by A.I. systems.<br />

Even <strong>Tippie</strong> faculty are engaging in<br />

continuous learning to work with A.I.<br />

and machine learning. Ashish Tiwari,<br />

the Henry B. <strong>Tippie</strong> Research<br />

Pr<strong>of</strong>essor <strong>of</strong> Finance, says that he<br />

learned to work with Bayesian<br />

machine learning methods to aid his<br />

academic research about improving<br />

performance benchmarking and the<br />

evaluation <strong>of</strong> hedge funds. “It helps<br />

to significantly reduce the errors<br />

in terms <strong>of</strong> performance evaluation<br />

and helps improve predictions<br />

around fund failure,” he says.<br />

“COMPUTERS<br />

HAVE YET TO<br />

CAPTURE HUMAN<br />

INGENUITY,<br />

CREATE NEW<br />

THINGS FROM<br />

NOTHING,<br />

AND BUILD<br />

RELATIONSHIPS<br />

WITH OTHERS.”<br />

—BETH LIVINGSTON<br />

“This is a critical time to cultivate<br />

deeper expertise in your field<br />

and broad knowledge across<br />

different domains,” says Fan. The<br />

combination <strong>of</strong> these “T-shaped”<br />

depth and breadth skills will best<br />

equip you to collaborate with<br />

A.I. systems.<br />

LEAN IN TO YOUR<br />

DIFFERENTIATOR:<br />

YOUR HUMANITY.<br />

There’s at least one thing that<br />

chatbots don’t have that people do—<br />

and that’s humanity. At the end <strong>of</strong><br />

the day, A.I. are tools to augment or<br />

support jobs, Fan says. They cannot<br />

make ultimate decisions or be held<br />

responsible for them.<br />

“We as human beings have to be the<br />

decision-makers,” Fan says. “We<br />

are responsible for every decision<br />

we make.”<br />

People must be in charge <strong>of</strong><br />

how to use the information and<br />

content that A.I. systems like<br />

ChatGPT create, and they have<br />

to be responsible for the ethics<br />

<strong>of</strong> the tool, when it comes to bias,<br />

discrimination, and objectivity,<br />

for instance.<br />

Livingston also recommends that<br />

pr<strong>of</strong>essionals “… recognize what<br />

computers have yet to be able to do,<br />

which is capture human ingenuity,<br />

create new things from nothing,<br />

and build relationships with others.”<br />

Ultimately, she suggests focusing<br />

on the parts <strong>of</strong> your pr<strong>of</strong>ession<br />

where you, in your humanity, can<br />

add value.<br />

That’s something that technology<br />

can’t replace… at least not yet. •<br />

GO DEEPER<br />

A.I.-Pro<strong>of</strong> Your Career<br />

with Patrick Fan and Beth Livingston<br />

Noon-1 p.m. CT, Wednesday, Nov. 8<br />

Register at tippie.uiowa.edu/ai-webinar<br />

DYK?<br />

300 million jobs could be affected by latest wave <strong>of</strong> A.I., according to Goldman Sachs.<br />

11

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