Tippie Magazine (Fall 2023) - Tippie College of Business

She picked Iowa in part
because it’s not far from her
West Des Moines home.
“I’M A BIT OF
A HOMEBODY.”
Clark wasn’t sure what her major
would be when she came to Iowa.
Psychology? Business? So many
choices. What clinched it for her was
Nancy Abram’s Intro to Marketing
Strategy class. (1)
ON CHOOSING
TIPPIE
“She brought in a lot of students who
worked at places like Amazon and
Microsoft who talked about how they
got where they are in their career, and
a lot of former students who gave us a
lot of guidance,” Clark said. “The class
focused on problem solving and I love
her energy. She really engaged me
with marketing.”
Marketing turned out to be a smart
choice. Not long after she came to Iowa,
new Name, Image and Likeness (NIL)
rules took effect that allowed studentathletes
to make money with corporate
sponsorships, personal appearances,
and endorsements. Using what she’s
learned in class to market herself, she’s
signed agreements with Hy-Vee and
Nike and hired a firm to manage her
business interests. Her life has become
a marketing class project.
“I’m working with executives,
accountants and marketers, designers
and getting real-world experience
strategically engaging with all
these people,” she said. “I should get
internship hours for living my daily life
running my business and brand.”
(1) Nancy Abram, associate professor of practice in marketing, taught Clark in Fall 2022, the 50th anniversary of Title IX. She pointed out that
without that law, we would be deprived of seeing Clark’s wizardry. “She’s really pushing the sports world forward for women,” she said.
18 TIPPIE MAGAZINE FALL 2023