Tippie Magazine (Fall 2023) - Tippie College of Business

HOW TO
Jeremy Gosch (BBA97) | Chief Executive Officer, Hy-Vee, West Des Moines, Iowa
THIS / OR / THAT?
SPONTANEOUS / PLANNED 1
SHOP IN-PERSON / ORDER PICK-UP
OPTIMIST 2 / PESSIMIST
INTROVERT / EXTROVERT
PRICE / VALUE. 3
RESEARCH / WING IT
RANCH / KETCHUP
TALK / LISTEN. 4
COFFEE / DRINKS
SHORT TERM / LONG TERM. 5
HOME / OFFICE 6
PHONE CALL / EMAIL.
FUEL SAVER / HY-VEE PLUS.
CAKE / PIE 7
LET ME EXPLAIN... (1) I like to have a plan with room to be agile and move quickly toward a goal. (2) I’m always an
optimist. No matter the challenge, there is always a solution and a lesson to be learned. (3) Providing value to your
customers is an absolute must. Value is created—not just by price—but by how you treat a customer and make
them feel throughout their shopping experience. (4) I typically listen more than I talk. When I do speak, it’s after
I’ve had the chance to hear and consider others’ opinions on the topic. I genuinely enjoy listening to others. (5)
Long-term strategies are the goal you are working toward. You must know where you are going in order to be able
to get there—while still having agility to adjust along the way. (6) I prefer working in the office. I like being around
our team and having the ability to talk face to face. (7) My favorite dessert is an authentic key lime pie, so pie it is.
32 TIPPIE MAGAZINE FALL 2023