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PR/Marketing Coordinator<br />

The PR and Marketing Coordinator is responsible for the promotions of the This Is My Brave - The Show within<br />

your city and surrounding communities. This encompasses news --TV, Radio and Print -- social media and<br />

(when appropriate) distribution of printed promotional materials including posters/postcards/flyers<br />

Term limit is usually two years.<br />

Qualifications:<br />

• Commitment to the mission of This Is My Brave, Inc.<br />

• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Knowledge of the local community<br />

• Strong connections with news people and social influencers<br />

• A background in PR or marketing is preferred<br />

• Completed Training<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired<br />

outcomes of This Is My Brave<br />

• It is alot to stand up and be Brave! Those who choose to do so must be affirmed and supported at all<br />

times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our storytellers, the production team must spread the word about the show.<br />

The Brave efforts of our storytellers cannot go unnoticed! As a member of the production team,<br />

you have the important responsibility of building Brave buzz within your community. Let everyone<br />

you meet know about this event! Do it for the storytellers!<br />

In addition:<br />

• Review So You Want to Produce a Show.<br />

• Identify and target various news, radio and digital outlets for coverage of This Is My Brave [your city]<br />

• (optional) Recruit PR/Marketing team members whose skill sets align with this job description<br />

• Promo Material Coordinator - Will coordinate the design and distribution of Audition and Ticket Flyers<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Ensure that PR/Marketing efforts is working to achieve the stated goals<br />

• Coordinate with the Producer on a regrouping of efforts should<br />

PR/Marketing targets begin to slide<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Facilitate (at least once during Productions, in coordination with other<br />

Team members) This Is My Brave [your city] Production Team meetings<br />

Estimated Time Commitment:<br />

• 5-10 hours per week -- see chart in producer description on page 11<br />

JOB DESCRIPTION<br />

Tips: Make invitations to local VIPS -<br />

mayor, city council members or members<br />

of local government (board of supervisors,<br />

for example), reps from community<br />

foundations with an interest in mental<br />

health, hospital orgs, mental health<br />

facilities / large practices<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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