Jeweller - October 2023
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SILVER JEWELLERY IS MORE<br />
IMPORTANT THAN EVER BEFORE<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY OCTOBER <strong>2023</strong><br />
DISCOVER THE HOTTEST NEW PRODUCTS<br />
AHEAD OF THE HOLIDAY SEASON<br />
REFINE YOUR SALES STRATEGY<br />
WITH GOLD JEWELLERY<br />
OCTOBER <strong>2023</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
15 Editorial<br />
18 Upfront<br />
20 News<br />
32<br />
41<br />
78<br />
10 YEARS AGO<br />
Time Machine: <strong>October</strong> 2013<br />
LEARN ABOUT GEMS<br />
Game-changing gemmologists: IV<br />
MY BENCH<br />
Carlo Romeo<br />
43 SELLING SOMETHING SPECIAL<br />
Gorgeous gold<br />
4As the recovery from the global COVID<br />
pandemic continues, the importance of<br />
gold jewellery has evolved for retailers.<br />
51 Buying Guide<br />
Features<br />
43<br />
80<br />
SOAPBOX<br />
Malcolm Scrymgeour<br />
GOLDEN OPPORTUNITY<br />
Discover new ways to sell gold jewellery<br />
66 HONG KONG REVIEW<br />
Special anniversary<br />
4The first <strong>Jeweller</strong>y and Gem World Hong<br />
Kong trade show since the pandemic has<br />
come and gone. SAMUEL ORD reflects on a<br />
celebration of 40 years of jewellery trading.<br />
51<br />
66<br />
68<br />
LATEST PRODUCTS<br />
Christmas Buying Guide<br />
PARTY TIME<br />
Hong Kong celebrates 40 extraordinary years<br />
STARTLING SILVER<br />
Silver jewellery is more important than ever<br />
Better Your Business<br />
72<br />
74<br />
75<br />
76<br />
77<br />
BUSINESS STRATEGY<br />
The busiest time of the year is nearly here. DAVID BROCK offers helpful insights.<br />
SELLING<br />
ANASTASIA LLOYD-WALLIS prepares you for impatient customers.<br />
MANAGEMENT<br />
What does it mean to fail? DAVID BROCK encourages you to think outside the box.<br />
MARKETING & PR<br />
DENYSE DRUMMOND-DUNN continues her exploration of word-of-mouth marketing.<br />
LOGGED ON<br />
BRIDGET BROWN outlines where you may be going wrong with your digital promotions.<br />
68 SILVER JEWELLERY<br />
Young consumers?<br />
4Silver offers jewellery retailers a unique<br />
opportunity to connect with a younger crowd<br />
that are searching for an affordable and<br />
personalised look.<br />
FRONT COVER Introducing Argyle<br />
Thea, lot #4 from the 2016 Argyle<br />
Pink Diamonds Signature Tender.<br />
A remarkable 2.24-carat fancy vivid<br />
purplish pink radiant-cut diamond<br />
with VS2 clarity. LJ West Diamonds<br />
is a specialist in rare fancy colour<br />
diamonds with three generations of<br />
knowledge and experience. LJ West<br />
was one of the earliest Argyle Pink<br />
Diamond authorised partners.<br />
Learn more: ljwestdiamonds.com<br />
Secrets of Silver<br />
Latest & Greatest<br />
The Golden Rules<br />
<strong>October</strong> <strong>2023</strong> | 13
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