Jeweller - October 2023

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Introducing Clear Neutral In an age where every consumer choice carries weight, the jewellery industry faces the essential task of aligning with ethical standards and environmental consciousness. Enter Clear Neutral.
The journey towards a truly ethical diamond doesn’t end in the lab. DENHAM HOPMAN CLEAR NEUTRAL W hile lab-grown diamonds are heralded as a modern alternative, they also cast a shadow on environmental sustainability. Cultivating these diamonds in a laboratory is an energy-intensive process. A single carat might consume over 200 kWh of energy, equivalent to a family’s entire weekly consumption. Indeed, lab-grown diamonds have merits such as higher accessibility, quality, and yield. But we can’t ignore the environmental costs. This complexity reveals a nuanced landscape with its own challenges, with some viewing lab-grown diamonds as an ethical solution and others questioning that very ethics. This has led to more interest in carbon offsetting, which helps reduce the harm diamond production can do to the environment. This approach helps build trust with buyers, showing them that their jewellery purchases are responsible and not just about looking good. As sustainability gains momentum, companies like Clear Neutral are leading the way. By specialising in making lab-grown diamonds carbon neutral, Clear Neutral offers a precise solution that integrates seamlessly with existing suppliers. Clear Neutral uses extensive research and a proprietary system to accurately assess a diamond’s carbon footprint through its growing, cutting, and polishing stages. Considering factors like stone size, country of origin, and growth type, they offset emissions conservatively, ensuring no negative impact is overlooked. Investments in projects such as renewable energy and waste management underline their commitment to ethical responsibility. “The way we see it, the journey towards a truly ethical diamond doesn’t end in the lab; it continues in the choices we make to mitigate our impact on the planet,” says Denham Hopman from Clear Neutral.
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Jeweller - October 2023

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