Jeweller - October 2023

More documents

Recommendations

Info

Order our famous Lava Bangles now for Christmas! For all wholesale queries and orders, call us on +61 8 9367 7712 or email workshop@soklichco.com | Shop 2, 61 Angelo Street, South Perth WA 6151 www.soklichco.com
PRECIOUS METAL Go Gold Bulgari | Sotheby Gold is a vital offering for many jewellery retailers – but how do you ensure you maximise your sales opportunities? SAMUEL ORD explores the weird and wonderful world of gold jewellery. As the recovery from the impact of the global COVID pandemic continues, the past few years have been a fascinating time in the world of gold jewellery. Whether economic conditions are positive or negative, gold jewellery is consistently in high consumer demand. A cursory reflection on history shows that gold adornments have been cherished for thousands of years. In many ancient cultures, gold was popular in jewellery and art because of its value, aesthetic qualities, ductility, and malleability. This passion for gold is evident in the metal's role in cultural folklore and legends. Today, gold jewellery is experiencing a resurgence in style and design as a new generation of consumers challenges traditional fashion conventions. “In recent years, gold jewellery has reached staple status. What stylish woman doesn't top her tailoring and all-neutral looks with a pair of hoops in this warm metal?” asks Abigail Southan of Harper’s Bazaar. “Before, gold was seen as too blingy and costume-like to be worn every day, but now, it's celebrated for its simplicity. Jewellery designers have moved away from baroque settings, opting instead for pieces with smooth curves, clean lines and subtly abstract shapes.” Southan continues: “Still, that doesn't mean you can't get playful with your styling. A slender chain can go from understated to bohemian when layered, and even the most traditional of rings will add drama when stacked together. “Brands are designing with mixing and matching in mind, creating versatile, buildable looks so that customers can get the most out of their purchases.” According to the latest analysis from The World Gold Council, Australia experienced a 30 per cent increase in demand for gold jewellery in 2022. This was attributed to the comparatively weak demand in 2021 due to the pandemic restrictions. Despite these factors, the report suggests that annual demand was healthy at 11 tonnes, supported by a 22 per cent year-on-year increase in the fourth quarter. Globally, jewellery consumption was virtually flat at 478 tonnes in the opening quarter of this year. Jewellery manufacturing exceeded consumption as stock building added just over 30 tonnes to inventories worldwide. In Australia, the news was positive, with consumers spending $AU210 million on gold jewellery, a seven per cent increase on a year-onyear comparison. So, what does this mean for your store? Despite the prevailing adverse conditions of the economy, the demand is still there; however, if you’d like to improve your gold jewellery sales, you may need to focus on your execution. 43 | October 2023
Page 1 and 2: VOICE OF THE AUSTRALIAN JEWELLERY I
Page 4 and 5: “The butterfly much like a Natura
Page 6 and 7: SapphireDreams.com.au
Page 8: Long live being individual. Welcome
Page 14 and 15: (03) 9663 2321 INFO@ATHAN.COM.AU WW
Page 16 and 17: IMPORTANT, RARE, NATURAL THE SOURCE
Page 18 and 19: Upfront Stranger Things Weird, wack
Page 20 and 21: News Nostalgia: Mining giant De Bee
Page 22 and 23: News Lightbox shuts down bridal jew
Page 24 and 25: News Tough sledding: Australian jew
Page 26 and 27: News Retail nightmare: New Zealand
Page 28: News Rolex and Bucherer speculation
Page 31 and 32: News Rolex rippers: Retailers and c
Page 33 and 34: THE JEWELLERY INSURANCE SPECIALIST
Page 35 and 36: Lab Grown Diamonds A GLIMMERING FUT
Page 37 and 38: The journey towards a truly ethical
Page 39 and 40: Carbon Neutrality for Modern Jewell
Page 41: REVIEW Gems Gemmologists who change
Page 45 and 46: Long live doing what's right. BECKS
Page 47 and 48: PRECIOUS METALS | Go Gold Said anot
Page 49: PROFIT OR PLAY...? DO BOTH! MARCH 2
Page 52 and 53: 2023 'Tis the Season | ADVERTISING
Page 66 and 67: EVENT FEATURE On the Horizon AN EXT
Page 68 and 69: PEDAL TO THE METAL Sterling Silver
Page 70 and 71: KASUN LONDON month earlier this yea
Page 72 and 73: BUSINESS Strategy December is nearl
Page 74 and 75: BUSINESS Selling Understand the imp
Page 76 and 77: BUSINESS Marketing & PR The keys to
Page 78: My Bench Carlo Romeo Carlo Romeo Je
Page 81 and 82: THE JEWELLERY INSURANCE SPECIALIST

Jeweller - October 2023

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?