The Cyber Defense eMagazine November Edition for 2023
Cyber Defense eMagazine November Edition for 2023 #CDM #CYBERDEFENSEMAG @CyberDefenseMag by @Miliefsky a world-renowned cyber security expert and the Publisher of Cyber Defense Magazine as part of the Cyber Defense Media Group as well as Yan Ross, Editor-in-Chief and many more writers, partners and supporters who make this an awesome publication! 196 page November Edition fully packed with some of our best content. Thank you all and to our readers! OSINT ROCKS! #CDM #CDMG #OSINT #CYBERSECURITY #INFOSEC #BEST #PRACTICES #TIPS #TECHNIQUES
Cyber Defense eMagazine November Edition for 2023 #CDM #CYBERDEFENSEMAG @CyberDefenseMag by @Miliefsky a world-renowned cyber security expert and the Publisher of Cyber Defense Magazine as part of the Cyber Defense Media Group as well as Yan Ross, Editor-in-Chief and many more writers, partners and supporters who make this an awesome publication! 196 page November Edition fully packed with some of our best content. Thank you all and to our readers! OSINT ROCKS! #CDM #CDMG #OSINT #CYBERSECURITY #INFOSEC #BEST #PRACTICES #TIPS #TECHNIQUES
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
AI And Ad Fraud: Growing Risks <strong>for</strong> Marketers<br />
Using Google’s AI-Based Advertising Campaigns<br />
Google’s Per<strong>for</strong>mance Max (PMax) - AI has ignited a flurry of concerns relating to data protection<br />
and security, and organisations must act now to prevent further damaging losses.<br />
By Mathew Ratty, CEO, TrafficGuard<br />
Artificial intelligence (AI) is trans<strong>for</strong>ming the marketing industry. While there are many benefits to using<br />
AI in digital campaigns, recent revelations surrounding Google’s Per<strong>for</strong>mance Max (PMax) - AI has<br />
ignited a flurry of concerns relating to data protection and security.<br />
When Google announced PMax, it appeared to be the answer to every marketer’s dream – driving<br />
marketing efficiency, per<strong>for</strong>mance, and better ROI across all of Google's channels, including YouTube,<br />
search, shopping, and discovery. Since this launch, questions have been raised regarding its ability to<br />
adhere to stringent data privacy laws.<br />
In a recent data privacy breach, YouTube may have inadvertently shown adverts to children. Not only<br />
does this spark concerns around the violation of the Children’s Online Privacy Protection Act (COPPA)<br />
but it causes a ripple effect <strong>for</strong> advertisers seeking to optimise their returns.<br />
<strong>Cyber</strong> <strong>Defense</strong> <strong>eMagazine</strong> – <strong>November</strong> <strong>2023</strong> <strong>Edition</strong> 39<br />
Copyright © <strong>2023</strong>, <strong>Cyber</strong> <strong>Defense</strong> Magazine. All rights reserved worldwide.
Change language