The Cyber Defense eMagazine November Edition for 2023

enable organisations to make better-informed decisions to optimise their traffic. As fraud tactics
constantly evolve, AI solutions can be aligned to remain one step ahead. Its predictive abilities
enable marketers to proactively identify and prevent fraud before it harms campaigns.
• Data Filtering: It is crucial that organisations stay within data privacy guidelines. Implementing a
solution to filter through data enables organisations to tailor their data collection strategy. It is
possible to limit or stop data collection altogether post-click, which ensures the data aligns with
protection regulations, especially in engagement from minors. Solutions can also minimalise
collected data so that only the essentials for fraud identification and campaign optimisation are
gathered. This will reduce the risk of overstepping data privacy laws.
The threats posed by fraudsters can be prevented, allowing organisations to make the most of AI systems
like PMax. The right security solution or tools will provide organisations with the ability to scan their data
in real-time and identify malicious engagement from threat actors which can then be countered, protecting
budgets and data alike.
Preserving Campaign Integrity
AI programs are becoming more and more prevalent, and fraudsters are continuously looking for ways
to build on their tactics and take advantage. Organisations have the opportunity to take a proactive stance
against fraud, and pre-emptively tackle threat actors to preserve the integrity of their campaigns and
comply with regulations.
A proactive approach involves leveraging AI’s predictive abilities to identify and prevent fraud before it
can harm campaign budgets. By adopting this approach, organisations can fully appreciate the benefits
of AI while mitigating the changing threat landscape.
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