+IMPACT MAGAZINE ISSUE 26

INSIGHT
INSIGHT
PEOPLE CATEGORY
CATEGORY DIRECTOR: Michelle Ludwig, Founder: Ludwig Consulting
CONSIDERED CREDITS: Socially Responsible Building Practices; Social Equity; Design for Inclusion;
Green Star Accredited Professional (AP) Development; and Green Star AP Training
Buildings are for people, and buildings
are about people’s experience of
occupying them.
“Buildings are for people, and buildings are about people’s
experience of occupying them – that’s why we’re in the
construction industry in the first place.”
This statement by Abi Godsell, Research and Content
Project Manager at the GBCSA, underscores the essence
of this category. It expects project teams to ensure that
aspects of the design process, construction process and
the finished building encourage long- term inclusion and
access to opportunities within the different phases of
new projects.
This category is still being refined and some changes can
be expected. For now, we’ll just outline the four principles
that interested projects teams can start thinking about.
The first credit centres on SOCIALLY RESPONSIBLE
BUILDING PRACTICES, which challenges project
teams to identify and engage groups of people who are
underrepresented in the design and construction phase.
“It means taking an in-depth look at the industry you’re
working with, identifying systemic barriers, and trying to
address challenges that different groups of people may face
in participating in that particular industry,” Godsell says.
On the design front, a possible approach is to make sure
that the appointed team – from the Accredited Professional
(AP) to all the companies associated with the building
design – are socially responsible. This includes, but will not
be limited to, BEE ratings. With regard to the construction
phase, this could mean the inclusion of women, youth or
people with disabilities.
The promotion of SOCIAL EQUITY expects teams
to pro-actively facilitate equitable access to incomegenerating
work, and full participation in the building’s
design, construction and operation for everyone. Some
elements will bear resemblance to those of the previous
“Social Economic Category”, but will be streamlined and
simplified to make it more accessible to the market.
This is being explored in two broad ways, firstly through
recognising projects that use the services of well-rated
B-BBEE contributors, and Small, Medium and Micro
Enterprises (SMMEs), and secondly through promoting
the dedication of space within a project itself to allow
micro enterprises to operate. “It’s the idea that within
the structure of the building, there is room for alternative
means of income-generating work,” say Godsell. “It requires
dedicated space and an agreement with the eventual
building owner that the space remains dedicated for microenterprises.”
Essentially, this targets skilled people who
generate their income through less traditional economic
models. These size-limited spaces are set aside for traders
in goods like snacks and airtime, or those offering services
such as small-scale repairs.
“We haven’t encountered specific resistance to this as
a concept yet,” she adds. “It’s a very South African mode of
doing business, but it’s often limited to public buildings,
or transport interchanges. We’ve got good precedents for
the value that it adds to a space, but I don’t think we’ve
seen much uptake of this value by green buildings yet.”
Thirdly, project teams are urged to DESIGN FOR
INCLUSION. Projects must demonstrate a range of universal
design interventions that make buildings more accessible to
a diverse group of users, and welcoming to a diverse range
of needs. Some examples of universal design principles
include well-designed access ramps that not only benefit
users in wheelchairs, but also parents with prams or those
moving heavy loads on trolleys. Another example is raising
the height of electrical outlets. When the outlet is placed
higher in the wall so that it can be accessed easily by users
who cannot bend down, it means that no-one must make the
undignified hands-and-knees shuffle to these outlets. “The
idea behind this credit is that when you provide appropriate
infrastructure for the people who have more specific needs,
you also make it easier for people with less specific needs
to use the building,” says Godsell.
Lastly, project teams hoping to achieve points in
this category should demonstrate GREEN STAR AP
DEVELOPMENT and GREEN STAR AP TRAINING.
“This category is one of the most direct investments in the
future of green buildings,” says Godsell. “It benefits all of
us if we have more construction workers and contractors
who have experience in green projects, and more APs who
upskill as the green project runs its course, building on the
expertise of our current generation of APs. It allows direct,
short-term, tangible benefits (in the form of Green Star
credits) to be attached to these long-term investment actions
being undertaken by project teams.”
Her advice to projects teams is to maintain clear
communication between all team members involved, and
to reach out to the GBCSA for assistance or supportive
resources. Along with that, she offers the following: “It’s
important to take this category seriously, because nothing
grows if it’s not watered – and that includes our green
construction sector. These are all investments in a healthy
and sustainable future.”
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