02.12.2023 Views

InRO Weekly — Volume 1, Issue 6

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TITANIC<br />

Courting Disaster<br />

There’s a contradiction at<br />

the heart of James Cameron’s<br />

work, and the reason he’s such a<br />

quintessential Hollywood figure is because of, not<br />

despite, that contradiction. Cameron is an artist, but he’s<br />

also a technician; cinema is an art, but also a technology. The<br />

medium has become inextricable from commerce and popular culture partly because of<br />

its unique expense, but also Hollywood has made a conscious effort to promote this idea: Going<br />

all the way back to the silent era, the industry ballooned costs to maintain a feeling of<br />

inaccessibility. When Erich von Stroheim’s Foolish Wives (1922) went wildly over budget, that frustration was<br />

spun into a virtue by an advertising campaign that called it “the first real million dollar picture,” sometimes citing the<br />

specific cost of $1,104,000.

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