InRO Weekly — Volume 1, Issue 6
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TITANIC<br />
Courting Disaster<br />
There’s a contradiction at<br />
the heart of James Cameron’s<br />
work, and the reason he’s such a<br />
quintessential Hollywood figure is because of, not<br />
despite, that contradiction. Cameron is an artist, but he’s<br />
also a technician; cinema is an art, but also a technology. The<br />
medium has become inextricable from commerce and popular culture partly because of<br />
its unique expense, but also Hollywood has made a conscious effort to promote this idea: Going<br />
all the way back to the silent era, the industry ballooned costs to maintain a feeling of<br />
inaccessibility. When Erich von Stroheim’s Foolish Wives (1922) went wildly over budget, that frustration was<br />
spun into a virtue by an advertising campaign that called it “the first real million dollar picture,” sometimes citing the<br />
specific cost of $1,104,000.