#ticinomoments 2024

EDITORIAL
3
An exchange of
ideas between the
CEO of Switzerland
Tourism and the
director of Ticino
Tourism. A friendly
and collaborative
spirit reigns supreme
when tourism
experts such as
Martin Nydegger and
Angelo Trotta meet.
Surprising Ticino
Martin: We’ve got the new #ticinomoments and
it’s packed with amazing discoveries. Effectively
speaking, this magazine, with its brand-new
inspirations and authentic stories, reflects what
Ticino has to offer and what can be discovered
in its as yet unexplored corners. For example,
dear Angelo, I would never have expected to find
the story of a glacier’s fate in the southern Alps!
Angelo: Dear Martin, dear readers, the adjectives
unexpected and surprising are perfect for
the experiences one can have in Ticino! An indepth
look at Ticino’s largest glacier opens up an
unexpected world full of challenges that affect
tourism in general and all of us: the climate is
changing, the seasons are changing – autumn
lasts longer, spring arrives earlier.
Martin: Exactly. It’s a fitting example of how much
care and sensitivity our natural and cultural
heritage requires. Climate change is certainly
a challenge for Ticino, as it is for all of us. But
as a year-round tourist destination, it seems to
me that you are committed to offering unique
experiences to visitors even during the mild
winter – so it’s certainly an opportunity too.
For our part, here at Switzerland Tourism, we
want to raise awareness with the #swisstainable
movement and encourage people to think and
act by accepting new challenges. We interpret
sustainability in the broadest sense of the word:
diversity needs to be valued on a social level, while
careful management of resources is required
in the field of energy and mobility. However,
sustainability also touches upon the economy,
for example by ensuring jobs all year round. We
dream of a shrewd, sustainable and non-mass
tourism, with an eye to future generations.
Travelling enriches and changes us.
Angelo: We want our visitors to go home happy
and inspired, which is why we are not only
offering our readers lots of inspiration and
stories, but also presenting a hotel manager
whose business acts as a bridge between a social
integration project and the culinary offerings
of his own garden, while always ensuring the
highest quality. What is more, we dare to take
a look into the private life of an artist, telling
his personal story.
Martin: And since there has been much talk in
recent months about the connecting lines to
and from Ticino, we immerse ourselves in the
landscapes of one of Switzerland’s most beautiful
valleys, a crossroads with the Lukmanier since
ancient times. There we discover an organisation
that is all about sustainability, bringing adults
and children closer to alpine nature – a form of
tourism that opens doors and raises awareness.
Want to find out more?
Angelo: Enjoy your read and see you soon in
Ticino!
Angelo Trotta
Director of Ticino Tourism