It's showtime - Böhler Edelstahl

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MATERIAL IDENTIFICATION COLOURS material identification colours 18 C M Y K High Speed Steel 100 0 71 43 Cold Work Tool Steel 100 67 0 23 Hot Work Tool Steel 0 100 79 20 Plastic Mould Steel 0 0 0 0 Stainless Cr steel 20 40 100 20 Stainless Cr-Ni steel 20 40 100 20 Creep resistant steel 20 40 100 20 High temperature steel 20 40 100 20 Heat resistant steel 20 40 100 20 Valve steel 20 40 100 20 Ni-base alloy 20 40 100 20 Co-base alloy 20 40 100 20 Titan alloy 20 40 100 20
19 PICTOGRAPHS MARKET SEGMENTS pictographs market and product segments A visualization of the business fields coupled with the code colours.
Page 5: Special steel for the world´s top
Page 9: CONTENTS 9 CONTENTS CHAPTER 1 the b
Page 12 and 13: logo and colours Logo / word mark:
Page 14 and 15: SPECIAL STEEL FOR THE WORLD´S TOP
Page 16 and 17: LOGO AND COMPANIES the logo in conj
Page 20 and 21: product logos What is true for the
Page 22 and 23: PRODUCT LOGO EXAMPLE product logo e
Page 25 and 26: there is no second chance for the f
Page 27 and 28: usiness stationery Arial 5 p Arial
Page 29 and 30: HELVETICA NEW BOLD, 9p, SPACING: 0,
Page 31: frequently used graphic elements 31
Page 34 and 35: Intranet YouTube 34
Page 36 and 37: Special news for all the world´s t
Page 38 and 39: PowerPoint Presentations Advertisin
Page 40 and 41: PowerPoint example Böhler in Austr
Page 43 and 44: printed sales manager Leaflets and
Page 45 and 46: leaflets and brochures BÖHLER leaf
Page 47 and 48: Layout horizontal mid-position brea
Page 49 and 50: leaflets and brochures Survey of st
Page 51: MARKET MIX Regional Sales Distribut
Page 54 and 55: www.bohlersteel.com BÖHLER Edelsta
Page 56 and 57: BÖHLER Edelstahl GmbH & Co KG, A-8
Page 58 and 59: Fotos: Böhler edelstahl Future Hig
Page 61 and 62: elationship Little gifts are the am
Page 63: 63 MERCHANDISING MATERIAL
Page 67: 3rd dimension in marketing If you w
Page 70 and 71:
fair banner / key visuals 70
Page 72 and 73:
72 The BÖHLER CD should also be on
Page 75:
events It’s showtime The plants a
Page 78 and 79:
WHITE LIGHT GRAY Caparol colour cha
Page 80 and 81:
Buildings, halls, wall elements, co
Page 83 and 84:
83 SIGNAGE ON COMPANY BUILDINGS Pyl
Page 85:
signage on buildings Schmiedebetrie
Page 89 and 90:
BÖHLER - we are one We are a famil
Page 91:
91 COMPANY MISSION STATEMENT missio
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It's showtime - Böhler Edelstahl

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