It's showtime - Böhler Edelstahl

manifestation
In an age of 360° marketing there may never be any coincidences in your outward appear-
ance and image. Corporate Design has long found its way in a world governed by the press
to become the form of expression of a company. Buildings and structures are to have company
specific building materials, colours, façades, entrances and functional tools such as
direction signs, information panels, parking lot signage or building management systems that
not only follow function, but feature the best possible synergy between an informative and
effective image. This is to hold true for the interior design with regard to flooring, furniture and
inner wall design.
Modern architects start their planning by studying the CI and CD manual to become informed
and inspired; they do not view this as limitation or an unbreakable ground rule. This development
has made its way into corporate clothing design and the motor pool or packaging and
shipping; even plant engineering and construction or B2B have begun to adhere to this.
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