ST2401

The UK’s number one in IT Storage
INDUSTRY FOCUS:
How AI is transforming media & entertainment
January/February 2024
Vol 24, Issue 1
CONTENTS
STOR
MAGAZINE
STORAGE
CONTENTS
RANSOMWARE:
Shielding your servers
ROUNDTABLE:
Software ushers in a new era
of data storage
AI/HPC:
Data management is
crucial for success
COMMENT - RESEARCH - INTERVIEWS - CASE STUDIES - OPINIONS - PRODUCT REVIEWS
COMMENT….....................................................................4
Predicting the (AI) future
STRATEGY: DATA MANAGEMENT…......................…….6
Marco Pozzoni, EMEA Storage Sales Director at Lenovo, examines how data
management is enabling organisations to reap the benefits of AI
08
CASE STUDY: BRITVIC…..........................................……..8
Beverage producer Britvic is safeguarding its AWS cloud data and achieving 66%
faster data recovery by deploying Veeam
FEATURE: 2024 PREDICTIONS……........................……10
The start of a new year brings another thought-provoking selection of suggestions,
predictions and trends from our experts across the industry
18
TECHNOLOGY: DMA……..........................................……16
Michael McNerney,VP Marketing and Network Security at Supermicro, examines how
enterprises are optimising their GPU servers to better manage the massive data
storage requirements of AI applications
RESEARCH: VIDEO ANALYTICS……......................…….18
New research shows AI is impacting smart video capabilities and will only continue to
drive business optimisation
CASE STUDY: CRUK CAMBRIDGE INSTITUTE………20
Cancer Research UK Cambridge Institute has sought to expand its unique storage
infrastructure in order to better support the ever-increasing volume of data generated
in its vital research
20
EVENT: TECH SHOW LONDON 2024………........………22
The speaker lineup for Tech Show London 2024 and its five co-located events is now
live, and features an impressive cohort of C-level leaders from some of the world's top
companies
ROUNDTABLE: SOFTWARE ………..........................……24
Storage magazine gathered the views of industry experts on the drivers behind the
evolution of software, its game-changing capabilities, its challenges, and how far
along organisations are in realising the full potential of software over hardware
24
INDUSTRY FOCUS: MEDIA & ENTERTAINMENT…..28
Skip Levens, Director, Media & Entertainment at Quantum, explains how AI is
transforming the industry, from creation to consumption
STRATEGY: IT SPENDING………..............................…….30
Mark Walsh, VP EMEA at Tintri, examines what the UK 2023 Autumn Statement's 25%
tax relief for IT spending might mean for your organisation's storage environment
MANAGEMENT: RANSOMWARE……..........................……32
Aron Brand, CTO of CTERA, reminds us that the key lesson to learn from ransomware
threats is that it is never a good idea to pay the ransom
28
RESEARCH: AI………..................................................……34
Success with AI means going back to the basics of good IT management, says new
research from the Cloud Industry Forum
www.storagemagazine.co.uk @STMagAndAwards Jan/Feb 2024
STORAGE
MAGAZINE
03