Consumer Compass (Europe Report)
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Savanta <strong>Consumer</strong> <strong>Compass</strong> <strong>Europe</strong> Q3 2023<br />
We track the progress of four groups – defined<br />
by socio-economic attitudes – to go further than<br />
demographics to understand consumer resilience to<br />
economic downturns.<br />
Insulated Cautious Squeezed<br />
Sufferers<br />
I’m aware of the problems in the wider<br />
economy but it has not really affected<br />
me personally<br />
I’m being a bit more cautious about how<br />
much I spend and saving a bit more<br />
I’m taking action to buy cheaper brands<br />
and/or going to less expensive shops<br />
I’ve cut all of the expenditure that I<br />
can because I’m really worried about<br />
the future<br />
16 % 41 % 25 % 17 %<br />
Least affected<br />
Most affected<br />
Q: Which one of these statements describes you best?<br />
Base: Total EU (circa 3,000 per wave), UK (circa 2,000 per wave)<br />
14
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