Consumer Compass (Europe Report)
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Savanta <strong>Consumer</strong> <strong>Compass</strong> <strong>Europe</strong> Q3 2023<br />
Final comment<br />
In the challenging trading environment we currently face, it is critical for brands to continue to focus on<br />
understanding their consumers so that they can continue to succeed.<br />
Will Blackett<br />
EVP | <strong>Consumer</strong><br />
Strengthen Brand connection<br />
Optimise the path to purchase<br />
Innovate and renovate<br />
How can you ensure that you establish a<br />
meaningful link for your brand into the lives<br />
of consumers so that your current customers<br />
remain loyal and non-customers can be<br />
converted?<br />
How can you ensure that your products and<br />
services are visible and available where it matters<br />
through touchpoint optimisation and channel<br />
strategy?<br />
How can you ensure that your range is relevant to<br />
the ever changing needs of consumers<br />
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