Consumer Compass (Europe Report)

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Savanta Consumer Compass Europe Q3 2023 Contents Introduction 3 Objectives & method 4 Consumer Compass opinion 5 Consumer confidence 6 Spending habits & inflation 17 Industry Spotlight: Fashion 19 Industry Spotlight: Eating out 24 Summary 32 Final comment 33 2
Savanta Consumer Compass Europe Q3 2023 Introduction Welcome to our quarterly European Consumer Compass. The goal of this work isn’t just to provide you with a snapshot of today’s consumers – it’s to help you understand how they’ll behave tomorrow. This report explores how consumers feel about their current and future spending habits, and examines their knowledge and awareness of topics that can be crucial to a brand’s success during periods of economic instability: sustainability, understanding of new technologies, and many others. This quarterly study surveys over 3,500 European consumers in the Netherlands, France, Spain, Italy, Germany, the Nordics (Denmark, Norway, Sweden), and the UK and will deliver: » A Consumer Confidence Index (CCI) linked to current and future spend across markets » Analysis of sectors-at-risk » A profile of differences across European markets. For brands that seek to be agile, proactive, and dynamic during this period of flux, the Savanta European Consumer Compass is an invaluable tool to help marketers and product owners alike Make Better Decisions. Alex Ward-Booth Research Director | Consumer 3
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Consumer Compass (Europe Report)

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