Consumer Compass (Europe Report)
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Savanta <strong>Consumer</strong> <strong>Compass</strong> <strong>Europe</strong> Q3 2023<br />
Key insights by market<br />
Southern <strong>Europe</strong><br />
Spain<br />
Spain’s <strong>Consumer</strong> Confidence Index<br />
(CCI) has reached its highest point<br />
this quarter, rising by an additional +3<br />
points. Young Spaniards are driving<br />
this confidence, with 39% expressing<br />
increased confidence compared to 27% of<br />
those aged 35 and above.<br />
Spain has also seen a significant increase<br />
in perceived disposable income, rising<br />
by 8 points to -5%, indicating greater<br />
financial flexibility and contributing to<br />
overall economic confidence.<br />
Despite positive indicators, Spaniards<br />
perceive their country as worse off<br />
compared to other <strong>Europe</strong>an countries,<br />
with 59% agreeing; hinting that economic<br />
progress can still be made.<br />
Italy<br />
Italy’s overall economic confidence<br />
has decreased this quarter, with only<br />
15% of people feeling more confident<br />
compared to a few months ago. Millennial<br />
Italians are particularly insecure about<br />
the economy, with only 36% reporting<br />
confidence.<br />
Perceptions of disposable income levels<br />
have remained steady with a slight<br />
increase in the last year, while Italians feel<br />
better about their job situation, with only<br />
34% agreeing theirs has gotten worse<br />
compared to the previous quarter.<br />
France<br />
France’s <strong>Consumer</strong> Confidence Index<br />
(CCI) has reached its highest level in<br />
the past year, driven primarily by young<br />
people, with 18-34-year-olds scoring 105<br />
compared to 35+ scoring 80.<br />
Perceptions of disposable income levels<br />
in France have also increased, although<br />
it remains the second lowest among the<br />
markets studied, at -25%.<br />
There has been a significant increase in<br />
those strongly agreeing that France is<br />
worse off than other <strong>Europe</strong>an countries,<br />
indicating that French consumers remain<br />
relatively pessimistic about the economic<br />
outlook.<br />
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