Consumer Compass (Europe Report)
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Savanta <strong>Consumer</strong> <strong>Compass</strong> <strong>Europe</strong> Q3 2023<br />
Introduction<br />
Welcome to our quarterly <strong>Europe</strong>an <strong>Consumer</strong> <strong>Compass</strong>.<br />
The goal of this work isn’t just to provide you with a snapshot<br />
of today’s consumers – it’s to help you understand how<br />
they’ll behave tomorrow.<br />
This report explores how consumers feel about their<br />
current and future spending habits, and examines their<br />
knowledge and awareness of topics that can be crucial to<br />
a brand’s success during periods of economic instability:<br />
sustainability, understanding of new technologies, and many<br />
others.<br />
This quarterly study surveys over 3,500 <strong>Europe</strong>an consumers<br />
in the Netherlands, France, Spain, Italy, Germany, the Nordics<br />
(Denmark, Norway, Sweden), and the UK and will<br />
deliver:<br />
» A <strong>Consumer</strong> Confidence Index (CCI) linked<br />
to current and future spend across markets<br />
» Analysis of sectors-at-risk<br />
» A profile of differences across <strong>Europe</strong>an<br />
markets.<br />
For brands that seek to be agile, proactive, and<br />
dynamic during this period of flux, the Savanta<br />
<strong>Europe</strong>an <strong>Consumer</strong> <strong>Compass</strong> is an invaluable<br />
tool to help marketers and product owners<br />
alike Make Better Decisions.<br />
Alex Ward-Booth<br />
Research Director | <strong>Consumer</strong><br />
3
Change language