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Jeweller - March 2024

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The quest for<br />

truly ethical<br />

diamonds starts<br />

beyond the lab.<br />

PHIL PRESTON<br />

CLEAR NEUTRAL<br />

EUTRAL<br />

While lab-grown diamonds<br />

are heralded as a modern<br />

alternative, they also<br />

cast a shadow on environmental<br />

sustainability.<br />

Cultivating these diamonds in a<br />

laboratory is an energy-intensive<br />

process. A single carat might<br />

consume over 200 kWh of energy,<br />

equivalent to a family’s entire<br />

weekly consumption.<br />

Indeed, lab-grown diamonds have<br />

merits such as higher accessibility,<br />

quality, and yield. But we can’t<br />

ignore the environmental costs.<br />

This complexity reveals a nuanced<br />

landscape with its own challenges,<br />

with some viewing lab-grown<br />

diamonds as an ethical solution and<br />

others questioning that very ethics.<br />

This has led to more interest<br />

in carbon offsetting, which<br />

helps reduce the harm diamond<br />

production can do to the<br />

environment.<br />

This approach helps build trust with<br />

buyers, showing them that their<br />

jewellery purchases are responsible<br />

and not just about looking good.<br />

As sustainability gains momentum,<br />

companies like Clear Neutral are<br />

leading the way. By specialising<br />

in making lab-grown diamonds<br />

carbon neutral, Clear Neutral offers<br />

a precise solution that integrates<br />

seamlessly with existing suppliers.<br />

Clear Neutral uses extensive<br />

research and a proprietary<br />

system to accurately assess a<br />

diamond’s carbon footprint<br />

through its growing, cutting,<br />

and polishing stages.<br />

Considering factors like stone size,<br />

country of origin, and growth type,<br />

they offset emissions conservatively,<br />

ensuring no negative impact is<br />

overlooked. Investments in projects<br />

such as renewable energy and<br />

waste management underline<br />

their commitment to ethical<br />

responsibility.<br />

“We believe the quest for truly<br />

ethical diamonds starts beyond<br />

the lab. By looking at the entire<br />

<strong>March</strong> <strong>2024</strong> | 37

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