Tropicana March-April 2024 #153 The Festive Issue

26
MARCH/APRIL 2024 PROPERTY
TROPICANA ENDS 2023
ON A HIGH NOTE & PROGRESSES ONWARD IN 2024
On January 3, 2024, property developer Tropicana closes
2023 on a high note, recording RM1.4 billion property
sales and bagging 11 coveted accolades from 8 prestigious
industry awards. The Group also netted solid unbilled sales
of RM2.3 billion, placing the company in a good position
to deliver sustainable earnings in the next few years. The
significant increase was mainly attributed to its aggressive
TropiQuest marketing campaign, customer engagement
initiatives as well as strong commitment from its team
and agents. In addition, the introduction of new customercentric
developments and/or new phases in existing
townships such as Tropicana Aman, Tropicana Gardens,
Tropicana Metropark, Tropicana Cenang and Tropicana
WindCity spurred the sales growth of the Group.
Clockwise from top left: Tropicana
Paradise Villa Lots are nestled
amongst lush forest greens,
pristine waterfalls and
gentle creeks on the iconic hills
of Tropicana WindCity, Genting
Highlands; Tropicana bagged 11
accolades from 8 industry awards;
Attracting over 600 visitors during
its opening weekend, Tropicana
saw the grand opening of
its Tropicana Alam new property
gallery at Puncak Alam; Tropicana
Cenang is making a splash at
Langkawi with 90% take-up for its
first phase, Assana
Serviced Suites and following
the success, Tropicana rolled out
Merissa Serviced Suites with
60 beachfront homes in a low-rise
serviced suites tower
The management cited that Tropicana’s focus and
continued commitment demonstrated positive results
across its signature developments, “Building townships
since 1979, Tropicana has broadened its position from
a resort-style developer to a sustainable community
planner anchored on its 8 development DNAs and 3 ESG
pillars. Our approach focuses on future proofing our
businesses through our constant engagement with our
stakeholders, especially our loyal property purchasers
as well as our marketing and sales amplification through
various online and offline initiatives. We aim to provide
the best value, make a difference to the community and
contribute to a sustainable future.”
“Since early 2023, we have reported a string of positive
news, from our successful sukuk redemption, multiple
award triumphs to positive take-up of our properties
across Malaysia. We are confident that Tropicana will
continue to strengthen its market presence and contribute
to its future earnings supported by our high unbilled
sales of RM2.3 billion and strong property sales recorded
across Malaysia. This is also complemented by our 8 new
or upcoming developments worth an estimated GDV of
over RM4 billion in 2024,” the management emphasised.
Wrapping up 2023 on a positive note, Tropicana
bagged 11 coveted accolades from 8 prestigious
industry awards, namely: