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26<br />
<strong>Kemppi</strong> ProNews 2 • 2006<br />
a compact, user-friendly machine, and each<br />
member of the design team would come up with solutions<br />
to problems for their respective areas of expertise<br />
in order to achieve the goal. This is precisely how good<br />
and carefully executed products are born: the co-operation<br />
of people coming from a wide variety of backgrounds<br />
who like to look at things from multiple points<br />
of view. Good products are not designed because they<br />
might win an award – awards are the proof that the products<br />
are well designed.<br />
After the Essen trade fair in the autumn of 2005, it was<br />
decided that it was time to put ourselves on the block.<br />
We were very interested to know what kind of rating the<br />
MinarcMig would get from the jury, which does not see<br />
welding machines as merely being welding machines,<br />
The award ceremony was attended by the following<br />
<strong>Kemppi</strong> representatives (from left): welding<br />
technology director Pasi Hiltunen, R&D engineer Jani<br />
Hämäläinen, industrial designer Jarkko Havia,<br />
marketing director Hannu Jokela and industrial<br />
designer Jonne Valola. Also the director of <strong>Kemppi</strong>’s<br />
German subsidiary, Joachim Kalwe, who is missing<br />
from the picture, was present at the ceremony.<br />
but as an entity in which the success of the product idea<br />
and execution are evaluated. So, ideas were put into action.<br />
Even participation in the competition demanded a great<br />
deal of work. How would it be possible to explain, for<br />
example, the control method of the MinarcMig Adaptive<br />
to a jury, whose members’ knowledge of welding was a<br />
complete mystery to us? In the fi rst phase the jury evaluated<br />
the entries based on a brief description and photo.<br />
When we made it to the fi nals, it was time to send the<br />
machine itself for evaluation. In February of 2006, we<br />
received the big news: we had won the red dot design<br />
award on the fi rst try and as the fi rst welding equipment<br />
manufacturer in the world!<br />
<strong>Kemppi</strong> product present<br />
at the Oscars of industrial<br />
design<br />
The red dot design museum in Essen<br />
was the venue for the June 2006 ’Oscars’<br />
of industrial design, which was<br />
also attended by representatives of<br />
<strong>Kemppi</strong>’s product design team - only<br />
this time not as visitors, but as prize<br />
winners.<br />
According to the <strong>Kemppi</strong> reps, it was<br />
mind-boggling to think that just a year<br />
before they had been admiring the<br />
award-winning products, and now the<br />
result of their own hard work had been<br />
awarded a prestigious place of honour<br />
for all to admire.<br />
“The Red Dot competition features<br />
companies of different sizes, but when<br />
you look at the products that win the<br />
award, you realize that the company<br />
doesn’t need to be gigantic and manufacture<br />
millions of products to receive<br />
the Red Dot recognition. It was great to see that the<br />
product we make is up to par for comparison with products<br />
of global enterprises. It strengthens our confi dence<br />
in our vision and talents.<br />
The team feels that the award will increase their motivation<br />
to surpass themselves again and again, so that<br />
<strong>Kemppi</strong> can offer its customers easy to use and effective<br />
welding machines. n
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