FastROOT - Kemppi

36
WHAT’S UP?
Kemppi’s new website brings its
services closer to the user
Kemppi’s new website service was launched
in August. Started at the beginning
of the year, the update project added
a very welcome dose of user-friendliness
for both Kemppi’s customers and anyone
interested in welding.
The website look has been updated to be
more fresh and inviting. Its content has also
been expanded to cover a wider range and
be more customer-friendly. The website now
off ers a wealth of information on welding as
well as support for making purchase decisions
and fi nding the right solutions for different
needs.
The revamping of the website supports the
development of Kemppi from an equipment
manufacturer to a supplier of total welding
solutions. For decades, the company has had
a strong position on the international market
for welding equipment, and, throughout its
history, it has mostly operated as a pioneer in
welding technology and usability.
Today Kemppi is working harder than ever to
develop total welding solutions and come
up with new ideas for the improvement of
productivity in the welding industry.
Hannu Jokela, Marketing Director of
Kemppi Oy believes that Kemppi’s new
website brings its products and services
closer to the user.
Kemppi ProNews 2 • 2006
Key word: customer-friendliness
”The key word for our new website, as with
our other activities, is customer-friendliness”,
says Hannu Jokela, Marketing Director of
Kemppi. ”We aim to off er exactly the right
equipment and solutions to make the production
processes of each customer as effi -
cient as possible”.
According to Mr. Jokela, making welding
work more effi cient and reducing time-consuming
work stages are common targets for
the equipment manufacturer and the customer,
and they require close co-operation
between Kemppi and the customer. Kemppi
has a great deal of experience with this kind
of co-operation. For example, the success of
the R&D project for the FastROOT process,
which was developed for improving the effi
ciency of root pass welding, was primarily
the result of this co-operation.
”We want to be even closer to our customers,”
stresses Jokela. ”It is here that we have
a better chance to develop functional solutions
for each customer’s specifi c needs. The
purpose of publishing a new website is to
make Kemppi’s range of products and services
even more available to the customer.”
User-friendly search functions and useful
welding information
The site off ers very easy ways of fi nding
welding products and services that can be
best applied to each specifi c need. Through
versatile product searches, products can be
grouped in diff erent ways, and searches can
be done based on detailed information on
materials and welding methods.
Furthermore, the website contains necessary
information about important welding-related
matters such as safety factors and standards.
With the help of a welding ABC, anybody interested
in welding can fi nd out basic information
on welding technology and diff erent
welding processes, the equipment used in
them and the latest innovations in the fi eld,
which can increase productivity. The website
also presents topical welding-related news
and events.
Kemppi’s renewed website can be found at
http://www.kemppi.com. The site was fi rst
published in English and Finnish on the 15th
of August and later in Swedish, Norwegian,
Danish, German, French and Dutch on the
1st of September. More language versions
can be expected in the next year.
Jukka Pohjola
Technical Editor