Download - Prestige Constructions
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VP sPeak<br />
this issue of Falcon news, it is my privilege to<br />
report to you on behalf of the entire retail team at <strong>Prestige</strong>.<br />
these are exciting times for the retail business in india as a whole, and at<br />
<strong>Prestige</strong> the action has been frenetic to say the least. over the last seven<br />
years or so, our presence in retail has grown in leaps and bounds and<br />
today we stand on the threshold of becoming one of india’s pre-eminent<br />
players in this segment.<br />
it all started, of course, in 2004, when <strong>Prestige</strong> triggered a revolution in<br />
Bangalore’s retail scenario with launch of the Forum at koramangala.<br />
the Forum transformed shopping from a mere across-the-counter<br />
transaction into a much richer, multifaceted experience that we christened<br />
‘shoppertainment’. it set a new paradigm for the retail business in<br />
Bangalore which was embraced whole heartedly by the new generation<br />
of shoppers. the ‘mall’ became the new go to place.<br />
continuing its foray into the organised retail arena, <strong>Prestige</strong> then<br />
opened the collection at uB city, in association with the uB group,<br />
at Bangalore. With over 40 of the world’s most premium brands<br />
gathered under one roof, and arguably, the best place for food and<br />
beverage in the city, the collection at uB city is india’s first true<br />
luxury shopping destination, and is today a must-be-seen-at hotspot<br />
for connoisseurs of luxury.<br />
We then moved to the other end of the shopping spectrum with<br />
Forum Value Mall, in Whitefield Bangalore. Set up in association with<br />
capitamalls asia, the Forum Value mall offers the best of both worlds<br />
to the shopper who is both brand and value conscious, besides being a<br />
hub for the neighbourhood community to meet and mingle.<br />
<strong>Prestige</strong> entered into a formal alliance with capitamalls asia in 2008<br />
to replicate the Forum concept across major cities in south india,<br />
including hyderabad, kochi, mangalore and mysore. Besides, <strong>Prestige</strong><br />
is also establishing new malls at chennai and at <strong>Prestige</strong> shantiniketan<br />
in Bangalore.<br />
our efforts at present are directed at setting up and getting these new<br />
malls off the ground and i am happy to inform you that the projects are<br />
all proceeding as per plan.<br />
By early next year, the Forum Vijaya mall at chennai will be open<br />
for business. With a gross leasable area of 675000 sft, the mall will<br />
be almost twice the size of the Forum koramangala. i am happy to<br />
report that the response from the retail fraternity in chennai has been<br />
tremendous. So much so that we are finding ourselves hard pressed to<br />
accommodate everyone!<br />
Work in hyderabad and mangalore is also progressing at a brisk pace,<br />
and we are scheduled to open in the first quarter of 2013. Hyderabad<br />
will be our largest mall to date with a leasable area of 850000 sft.<br />
By 2013/2014, the Forums at kochi, mysore and <strong>Prestige</strong> shantiniketan<br />
will also be fully operational. this will then make <strong>Prestige</strong> one of the<br />
largest players in the shopping mall arena in india.<br />
our focus at this stage remains on south india. Post 2014, we will look<br />
at going beyond the major metros and taking the world class Forum<br />
experience to the consumers of select tier two towns as well. ultimately,<br />
our aim is to dominate the markets that we are present in, by providing<br />
simply the best ‘shoppertainment’ experience available in india.<br />
one factor that is critical to our success is the availability of talent. retail<br />
is a people to people business that is driven by the quality of the person<br />
on the floor. We are alive to this fact and have already commenced the<br />
process of building and training a strong talent pool that will staff our<br />
malls. i must stress that this represents a tremendous career opportunity<br />
for experienced retail professionals, as our vision and plans are engineered<br />
for the long haul and growth avenues will be available in plenty.<br />
that is it then, from the retail front, for the moment and i hope to be able<br />
to communicate with you again through the pages of Falcon news soon.<br />
meanwhile, my best wishes to you all for the festive season and, of<br />
course, ‘happy shopping!’<br />
raghunandan s.<br />
ceo<br />
(retail)<br />
F a l c o n n e w s J u l y a u g u s t s e p t e m b e r 2 0 1 1 7