Feb - May 2012 - S.P. Jain Institute of Management and Research

‘Soaring High’
Feb 2012 - June - June 2012
2012

Harvest
Abhyudaya Receives Global Recognition
Abhyudaya, conceptualized and
guided by Dr. Manesh Shrikant
Hon. Dean, has received global
recognition. GMAC MET Fund
2012 has awarded SPJIMR for its pedagogic
innovation in the Ideas to Innovation (i2i) challenge.
Abhyudaya is the big idea to solve Big Problem. It is
preparing socially sensitive business leaders through
experiential learning. It is an attempt towards
character-building of the future leaders who learn the
process of mentoring and get firsthand experience in
social dynamics of urban poverty. This 'Big Idea'can be
replicated by other B-Schools globally.
From the twenty-five proposals submitted from seven
countries, GMAC awarded 12 ideas for futuristic
management education. SPJIMR's Abhyudaya is the
only awardee from India. The grant of US$ 1,63,000
is for three years to support and strengthen the
teaching-learning process.
The Graduate Management Admission Council
(GMAC) is a nonprofit educational organization of
leading graduate business schools and owner of the
Graduate Management Admission Test (GMAT), taken
by more than 5,400 graduates for business and
management programs worldwide.
The GMAC Management Education for Tomorrow
(MET) fund has awarded more than US$7.1 million in
grants to 12 organizations across six countries in the
second round of its Ideas to Innovation (i2i) challenge.
In total, 17 of the 20 winning i2i concepts were
announced in January 2011. The grantees include
business schools and organizations in the U.S.A,
Canada, Spain, Italy, India and Botswana.
Reaping rich rewards
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SPJIMRnews
SPJIMR
growin
together The i2i Challenge was created and managed by
the GMAC's MET Fund, a US$10 million initiative to
advance business education around the world. David
A. Wilson, President and CEO of GMAC said; “The
power of these grants is in the implementation of
ideas that can reshape and revitalize management
education worldwide and acknowledge the critical role
that management education plays in training and
development of business leaders who can have global
impact.” Leadership is an act of influencing others to
achieve results. As a part of curriculum, Abhyudaya is
the innovation that infuses leadership qualities in all
MBA participants. In order to develop a socially
responsive behavior, it is very important to nurture right
attitudes by sensitizing participants to prevailing
economic conditions, moral dilemmas and
unstructured environment.
Launched in June 2008, Abhyudaya is a 1.5 credit
program for the first year PGDM participants wherein
each participant mentors one underprivileged child.
SPJIMR is the first B-school in India to launch a
mentorship program where the participants mentor
children adopted on one to one basis through out the
year.
As a part of the initiative, potential and deserving
children from the lower socio-economic section,
mainly from BMC and aided schools are identified and
supported. The attempt is to play the role of a catalyst
in providing financial and other support so that the
children are able to realize their full potential.
Abhyudaya aims at reinforcing the strengths of these
children and equip them to compete with the best in
society.

SPJIMR recognized for Community Service Efforts with TeamMBA Award
After more than 21,000 votes were cast online in May
2012, SPJIMR received almost half of the votes casted,
and won the 2012 All School TeamMBA Award.
The winners were announced by the Graduate
Management Admission Council. SPJIMR was
recognized in front of 800 professionals at its Annual
Conference, the largest gathering of graduate
business school professionals in the world. A total of 78
service programs from schools around the world were
considered for the TeamMBA award, drawing nearly
1500 students who volunteered almost 50,000 hours
and raised US $ 2.6 million.
“In honoring the great institutions, we recognize the
tremendous spirit and passion that business school
students around the world have for giving back to their
community and commitment to improving the lives of
others,” said Dave Wilson, President and CEO of
GMAC. “These are challenging times for many people
all over the world and to see the effort that these
students are putting in to make a difference is truly
remarkable. Today's MBAs and other graduate
business students fiercely embrace their obligation to
give back and make the world a better place.” He
added
Prof. Parimal Merchant & Prof. Abbasali Gabula
receiving the Award
The annual TeamMBA Award program recognizes
schools that exemplify a commitment to social
responsibility through the actions of their students and
the school's demonstrated support to these efforts. The
‘overall school award’ recognizes B-school for its
commitment to promoting and supporting social
engagement by its students through school-led
programs, services, institutional culture and
community outreach initiatives.
SPJIMR won the ‘All School Award’. Through more than
dozen individuals, team and school-wide projects,
students at SPJIMR work to improve the lives of women,
milk and agricultural growers, disaster victims and
rural villagers. DOCC (Social Projects) initiative was
introduced as pedagogy innovation at SPJIMR in
1996.
Prof. Parimal Merchant & Prof. Abbasali Gabula
at Team MBA Award Function.
2 SPJIMRnews
Harvest Reaping rich rewards
June 2012
February 3, 2012
‘Innovative Ideators Challenge 2011'
announce winners
Conceived & produced by Purple Focus & Ideas Infinite
'Innovative Ideators Challenge 2011' a nationwide
unique innovation challenge announced its winners in
an Award Ceremony at Golfworx, Ambience mall in
Gurgaon. The challenge was launched in September
2011 where the participants went through various
rounds & levels for past few months. The award
ceremony was attended by many luminaries of
corporate world including Mr. Siraj Chaudhary,
Chairman Cargill; Mr. Piyush Mathur, President India
Region Nielsen; Jayashri Kulkarni, Director Strategic
Planning Johnson & Johnson; Ms. Amrita Gangotra,
CIO Airtel, to name a few.
Dinesh Goyal, Co-Founder, Innovative Ideators
declared 5 winners this year. SPJIMR Mumbai won
iInteract challenge for an innovative strategy to
leverage iInteract's core strength to gain market share
in various market segments and become a market
leader. Lead by Nishita Tibrewala along with Rajaaswin
K, Priya Zacharia, Shipa Meenakshi & Pooja Shirwaikar
was the best amongst total of 95 teams who took
iInteract challenge.
Commenting on the challenge concept, Rahul Vaidya,
Co- Founder, Innovative Ideators said, “The Challenge
concept was to gain the advantages of multiple minds
applied to address key business issues & generate new
concepts & SMART ideas. We were quite stunned to
receive an incredible response at all fronts even though
it was first time ever in India.”
The challenge roped in 4 corporations viz Airtel,
Britannia, iInteract & Mad(e) in India, 130 campus
ambassadors & 8000+ students at 122 institutions.
The competition format was completely paperless,
online, rapid and scalable using social networking sites
like Facebook & LinkedIn. According to Facebook &
LinkedIn stats, there were 550,000 page views to
Innovative Ideators page.

Harvest Reaping rich rewards
Participants at finals of L'Oreal Brandstorm
in Paris
L'Oreal Brandstorm is an international annual
marketing innovation challenge for the top
B-schools in India and abroad. This year was the 20th
edition of the event and Brandstorm received over
80000 registrations and 25000+ entries for the case
for an iconic product development and marketing
strategy for The Body Shop.
L'Oreal is an umbrella brand with over 13 brands in its
portfolio and the case for Brandstorm comes for
applying marketing innovations to one of these
brands. The competition started in the month of
December with the campus shortlists. Top 3 teams
from the 12 preferred campuses competed at the
zonal level. 4 teams from the zonal rounds along with
one wild card entry competed at the National finals
which were held in March, 2012 at the National
Centre for the Performing Arts in Mumbai.
The team comprising Anirudh Likhite, Vrinda Kataruka
and Priya Amrute was SPJIMR's entry for the
Brandstorm 2012 National Finals. The team
competed against FMS, MICA, SCMHRD and NITIE to
win the coveted title of National Champions at L'Oreal
Brandstrorm 2012. It was the first time that SPJIMR had
won the national finals for Brandstorm.
SPJIMR team with Prof. Renuka Kamath
June 14, 2012
The team later went through rigorous mentoring
sessions with the senior management at L'Oreal
including the Jacque Challes MD, India and Anurag
Tyagi, Brand Manager for Kiehl's India. The team
represented India at the International finals which
were held in Paris on the 14th of June, 2012. The event
saw 36 teams across 43 countries competing to
become the international winners. The team from
India presented their marketing plan for beach care
essentials which they believed could be the next iconic
product range for The Body Shop. ‘The Life's a Beach’
collection proposed by them, catered to the
specific beach care needs of consumer and was
conceptualized keeping in mind the core brand values
of The Body Shop.
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Team presenting at Brandstorm Finals in Paris
The experience for the team had been a truly global
one and that of great learning. They got a firsthand
exposure to interact with participants across various
countries.
The Negotiation Challenge
Shouvik-S-Mazumdar, Abhishek Kar & Lovey
Dashottar from PGP-11 were selected to the final
round of 'The Negotiation Challenge' conducted by
IESEG, Paris in April. They are among the 18 elite
teams that are selected across the globe.
SPJIMRnews
April 8, 2012
Victory in Mumbai regional round of Tata
Crucible Campus
The Mumbai regional round of Tata Crucible Campus
Quiz 2012 witnessed one of the most exciting and
enthralling battle of wits on Saturday, March 24, 2012
at the Y B Chavan Auditorium. After a grueling and
close contest, the team from SPJIMR comprising of
Srihari Santhakumar and Sidharth Srinivasan edged
out Eshaan Luzarus and Rudreshwar Malkani of HR
College to make it to the national finals.
The chief guest, Sanjay Sachdev President & CEO, Tata
Asset Management Limited, felicitated the winners with
a cash prize of Rs. 75,000. The runners-up team from
HR College were awarded a cash prize of Rs. 35,000.
The Mumbai regional round of Tata Crucible Campus
Quiz 2012 saw participation from almost 111 teams at
the preliminary rounds. Of the top six teams qualified
for the regional stage rounds, N.M. Dalmia Institute,
HR College, Jamnalal Bajaj Institute and IIT Bombay
were selected on basis of their scores while SPJIMR and
NITIE selected through the wild card round.
The quiz was hosted by ace quizmaster Mr. Giri
Balasubramaniam a.k.a. Pickbrain.

Participants at St. Gallen Symposium,
Swizerland
The St. Gallen Symposium is the world's premier
opportunity for intergeneration debate on issues of
management, politics and civil society. The 42nd
edition's theme was on “Facing Risk”. Reputed names
from the world of business and politics such as Jean
ClaudeTrichet, former President of the European
Central Bank, Mr. Kumi Naidoo, Executive Director of
Greenpeace and Mr. Josef Ackerman, CEO of
Deutsche Bank participated and shared their views.
Abhjeet & Chirag at St.Gallen Semposium
May, 2012
Speakers from India included Mr. S D Shibulal, CEO of
Infosys, Mr. Rajiv Bajaj, Managing Director of Bajaj
Auto and Mr. Sanjiv Goenka, Vice Chairman of the
RPG Group.
Historically SPJIMR has been successful at the
Symposium with 3 candidates being selected in 2010,
2011 and 2012. The number is more than that of any
other B-School in India and close to that of top-ranking
universities such as University of Oxford and Harvard
University.
Experiences of Chirag Heda, PGP participant
As the symposium brings together the ‘Leaders of
Tomorrow’ (Students selected from the essay
competition and promising young entrepreneurs) and
Leaders of Today (Leaders from fields of Politics,
Business, Environment, Psychology, Economics etc.), it
forms a platform for enriching discussions and
debates. Some of my key experiences/ learnings
include -
�Development
of a Comprehensive Thought Process
Since the symposium brings together students and
experts from of fields of business, politics,
psychology, energy, economics etc. it has made me
aware of looking at the same problem through
different lenses and taking baby steps in the right
direction.
�A
Positive Attitude To Risk Taking
Success stories of several participants, both students
and corporate, indicate an attitude towards risk that
4 SPJIMRnews
Harvest Reaping rich rewards
St.Gallen Semposium
several Indians and B-school students in particular,
are not willing to adopt. As cliché as it may sound,
I truly understood the statement – With great risks
come great returns – through dozens of success
stories
�Appreciating
Country Specific Viewpoint & Tolerance
to Culture
The Symposium formed an ideal environment to
understand and appreciate viewpoints on the same
issue from different nationalities. Climate change and
Euro Zone crisis were 2 instances in this symposium.
Further the environment also brought about an
understanding and tolerance of culture which has
significant effect on business
�SPJIMR's
academic program especially its nonclassroom
initiatives, puts it apart from every single
university across the globe.
Business World India's Best B-School
Survey 2012 ranks SPJIMR at 4th place
Business World India's Best B-School Survey 2012
ranked 55 B-schools in India on the basis of
Infrastructure and living experience, intellectual
capital, placements, industry interface and pedagogy.
S.P. Jain Institute of Management & Research (SPJIMR),
Mumbai, jumped from 12th position in 2011 to 4th this
year.

Harvest Reaping rich rewards
February 2012, Cambridge, USA
Participants participate at Harvard
Conference: Weaving New Silk Roads
SPJIMR participants at HPAIR Conference
Six students from SPJIMR - Aditya Narang, Jayajanani
Pattabhiraman, Nishant Chawla, Rajas Abhyankar,
Shruti Khuntia and Sneha Bopaiya were selected for
the prestigious Harvard Project for Asia &
International Relations (HPAIR) 2012 to participate
in a weeklong conference, paper presentation &
symposium at Harvard University in Cambridge, USA.
As Harvard's largest annual student conference in
Asia, HPAIR brought together 180 student delegates
from the world's foremost universities and leaders in
the fields of government, business, culture, and
academia to brainstorm on current and relevant
issues concerning the most important economic,
political, and social issues relevant to the Asia-Pacific
region. With the theme of "Cross Cultural
Connections: Weaving New Silk Roads", delegates
had the chance to explore pertinent issues concerning
the Asia region including foreign policy, public health,
environmental issues, media and entrepreneurship
through plenary sessions, panel sessions, seminars,
and case-studies. The theme set the tone for
discussions between students, eminent academicians
like Prof Dale W. Jorgenson (Department of
Economics, Harvard University), Mr David Weiss
(Visiting Fellow, International Relations, Brown
University) and important personalities like
Ambassador Donald Gregg (Former National
Security Advisor to President George H. W. Bush) and
Meena Sonea Hewitt (Associate Director of the South
Asia initiative).
Launch of the first issue of International
Journal: JIEBS, “Journal of Indo- European
Business Studies”
The Centre for Indo European Business Studies
(CIEBS), a joint initiative of S.P. Jain Institute of
Management & Research (SPJIMR) and ESB Business
School, Reutlingen University in Germany has
launched the first issue of an International Journal
JIEBS, ‘Journal of Indo- European Business Studies’.
JIEBS seeks to publish empirical, theoretical,
quantitative and qualitative research as well as
comparative and/or case studies that contribute to
understanding issues relating to Indo-European
business. It will shed more light on - amongst others -
the nature, relative environment, development and
impact of Indo-European Business. Papers published
in the JIEBS are expected to be of interest and useful to
academics, practitioners and policy makers.
The JIEBS is a refereed journal and expects the highest
standards of scholarly research.
Dr. Preeta George and Dr. Dennis A. De
5 SPJIMRnews

Rainbow
Colours of Innovation
April 27, 2012
Graduation Ceremony for PGDM Batch 2010-2012, PGPM Batch 710 and PGEMP Batch 23-27
The Graduation Ceremony for 7 batches- PGDM class
of 2012, PGPM 710 and PGEMP Batches 23 to 27 was
held at SPJIMR Campus on April 27. The ceremony
was declared open by Director Dr. Sesha Iyer.
Mr. Deepak Parekh, Chairman, HDFC Bank, was the
Chief Guest for the occasion. In his convocation
address, Mr. Parekh enlightened the batch with his
experiences and emphasized the importance of
keeping ethical and moral fortitude intact while taking
business decisions. He advised the participants to
always be honest in their work and strive for
excellence, which requires effort, patience, tenacity
and immense will power. In his speech, Mr. Parekh
accentuated the fact that people are important and
hence humility while working is a virtue of a good team
player.
Dr. Atish Chattopadhyay, Program Coordinator,
PGDM delivered the batch address. He spoke on the
DOCC projects accomplished by participants and
their achievements in various spheres of management
education. Dr. Chattopadhyay commented that India
has eventually become a part of global economic
scenario and Indian businesses are competing in a
global market place. He mentioned that pedagogic
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innovations at SPJIMR have an impact on character
building of the participants and developing them into a
value based practitioner.
Dr. Indu Niranjan, Program Coordinator, PGPM,
delivered the batch address for 11- month full time
PGPM program. She highlighted excellent placements
of the batch and senior management roles being
offered to the participants. Dr. Niranjan briefed the
audience on the special pedagogical innovations and
industry integration activities undertaken to enhance
the teaching-learning experience.
Prof. S.K. Palekar, Chairperson, EMBA, delivered batch
address for batches 23, 24, 25, 26 and 27. He
highlighted the outstanding dissertation projects
undertaken by participants which have influenced
organizational practices and added value to their
functioning and strategy. Prof. Palekar expressed his
gratitude to all the partner companies for their
cooperation and entrusting SPJIMR with growth and
development of their employees. Prof. Abbasali
Gabula, Deputy Director of SPJIMR, proposed the vote
of thanks. The convocation ended with a photo session
and 'hat throwing ceremony'.

Rainbow colours of innovation
Inauguration for PGDM Batch 2012-2014
For the year 2012-14, SPJIMR increased its intake in
the two year full time PGDM program from 180 to
240. The institute received approximately 16000
applications of which 238 secured admissions after
two elimination rounds.
The class of 2012 has as high as 42% lady
participants. Of the total candidates who sought
admission, 66% are from the engineering background
and 87% of the candidates have work experience of an
average 20 months.
The orientation program for the batch was held on
15th of June to welcome the participants. It was an
occasion on which students learnt about the broad
philosophy of the institute, the essentials of the PGDM
program and got familiarised to the unique set of
beyond classroom activities that they would perform as
a part of this program.
The event was inaugurated by the Hon. Dean SPJIMR,
Dr. M.L. Shrikant with lighting of the lamp followed by
prayer. Dr. Sesha Iyer, Director SPJIMR, talked about
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2012
the mission and philosophy of the institute. This was
followed by an introduction to program architecture by
Dr. Atish Chattopadhyay, Chairperson, PGDM. The
beyond classroom activities like DOCC, ADMAP and
Abhyudaya were presented to the participants by Prof.
Nirja Mattoo, Dr. Uma Narain and Prof. Rukaiya Joshi
respectively. Expectations of faculty and the institute
were explained by Prof. A. B. Kulkarni. The highlight of
the program was a Q&A session with Dr. Shrikant - the
excitement and enthusiasm of the participants was
quite evident from the range of queries raised.
Dr. Shrikant stressed upon the need for continuous
innovations in the approach to teaching learning which
has been the distinguishing feature at SPJIMR.
Dr. Shrikant along with other faculty members later
interacted with the participants over an informal
breakfast post the formal program.
One of the key highlights of the 2012-14 batch
commencement was introduction of a 5 days Yoga
Training Program which was well received by the batch.

Gita Shibir
There is always a unique feature that separates a good
management institute from the rest. One such feature
of SPJIMR is learning of the self-management concepts
with the excerpts from Bhagwad Gita. As one becomes
a part of the corporate rat race once they enter into a
new job, these learning help each individual to
manage his/her professional life.
Hon. Dean Dr. Manesh Srikant explained the need of
understanding these concepts for becoming
successful leaders, better managers and focus on
value based growth.
Gita Shibir makes student realize the importance of
Emotional Quotient(EQ) in their lives. Most of the times
there is too much focus on Intelligence Quotient but to
be an effective and successful manager requires a
balance of both.
The Shibir teaches the core concepts of spirituality
which are applicable to humanity at large, irrespective
of religion, caste, creed, language, country or any
other differences and these spiritual concepts make a
good logical sense. We relate success only with
external achievements such as wealth, power, name,
and fame but in the process neglect the inner
happiness. Inner happiness comes with emotional
maturity which include values such as kindness,
compassion, honesty, ability to forgive others, charity,
etc.
Two days with Swami Viditatmanandji on
PGPM classes go overdrive on Guest
lectures
PGPM is a 11-month full-time
residential program
accredited by AMBA, UK
targeted at individuals with at
least 5 years of work
experience in the corporate
sector. The 2012 batch has
strength of 101 including an
Olympian, an army veteran,
patent holder and a wine
professional. With an average
experience of 7 years, the
participants of the PGPM at SPJIMR are certainly a
group of experienced professionals with the diverse
knowledge from across various industries e.g. FMCG,
BFSI, Telecom, Automobile etc.
’Guest lectures’ as they are popularly known in
B-school parlance pertain to industry leaders coming
over to the institute to address participants on a myriad
of topics. The PGPM batch of 2012 has really raised the
bar high for the amount of interaction with the industry
and keeping themselves updated through guest
lectures. In a span of 4 months they have been
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Rainbow colours of innovation
February 2012
understanding these concepts
in more depth, endowed
participants with many pearls of
knowledge and wisdom. His
witty style and great quotes
endeared him to all. Swamiji
spoke about managing mind and managing
relationships which become essential as we move
ahead in professional life.
One of the learning was that managing the mind is
about managing the feelings of attachment and
aversion. One needs to develop Equanimity, the ability
to keep composure in variety of situations. Every
relationship should be valued, nurtured and nourished.
In any relationship, think what we can do for others and
not what others can do for you. Swamiji asked the
participants to understand that 'Happiness is what we
are and not what we have'. Our actions are totally in
our control, but the outcome is not. So it is important
that we judge ourselves based on our efforts and not
based on the outcome. This enable us to take both
success and failure with humility which in turn help
reduce stress, induce relaxation and happiness.
This unique course teaches and prepares the
participants to consider different aspects while making
decisions in corporate world and in Life. It is this feature
more than anything that makes the SPJIMR students
stand out in the management world.
addressed by more than 35 industry leaders from
diverse sectors. Ernst and Young, Loreal, Bloomberg,
HUL, Harley Davisdon, SAP labs are few companies
from the list.
The batch also had an interaction with the leader of an
NGO called Magic Bus. Interactions with the Social
organizations, provide a different line of thought for
the participants and help them adapt to the evolving
organizational structure across various corporate
sectors.
Guest Lectures facilitate the way to understand and
know the latest market trends in various industries and
gain true insights into the corporate world.

Rainbow colours of innovation
30 Days in September – a GASP '12 presentation
This year GASP staged thought provoking, powerful
play, “30 Days in September” written by Mahesh
Dattani. It is a tale of breaking the shackles of the past,
between a stricken daughter and a mutely suffering
mother, highlighting the grave issue of incest and its
severe consequences. The play took the audience on a
journey of self discovery as one watched the two
women burdened by their pain and pathos, breaking
free to confront the horrors of their past. Whether love
can conquer anguish and hurt, or would it get lost in
the wilderness of a dirty world – was the principal
theme of the play. GASP '12 had the honour of having
one of the stalwarts in theatre, Mr. Joy Sengupta as the
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Feb 9, 2012
Chief Guest. He had portrayed the role of “Deepak” in
an impeccable fashion, in the same play directed by
Lilette Dubey, which is currently running shows
nationwide. The play received wide applause and
immense appreciation from the faculty members,
students, and alumni alike. Culmination of a massive
effort that started 6 months ago, GASP '12 lived upto its
legacy. The team comprised of a 2 member direction
team, 4 lead actors and other members to support
Production, Creative & Marketing, Logistics etc. The
event organization was a great management lesson in
itself.

PGEMP Batch 36 & Batch 37 Inaugurated
Two batches of Executive MBA program were launched
in quick succession with 9 weeks gap between them.
Batch 36 was launched on 27th Feb 2012 and Batch
37 on 2nd May 2012. Both batches had 49
participants. The Partner companies represented in
these batches areL&T,BPCL, Tata Motors, Cummins,
India Medtronics, Mahindra & Mahindra, Tata
Chemicals and Protiviti.
Inaugurating the 36th batch, Mr Azhar Khan, Vice
President HR of Sun Pharma, said; "We at Sun Pharma,
being a Partner Company of the Executive Education
Center, are aware of the high standards that the
An year of SPEED
Pharmaceuticals is a fiercely competitive and dynamic
market in India. Sun Pharmaceuticals - India's leading
drug maker by market capitalization, undertook a
major transformational initiative a year ago (May
2011) under the leadership of its top management
consisting of Chairman Dilip Shanghavi, CEO Kal
Sundaram and VP Azhar Khan. This initiative called
SPEED (Sun Pharmaceuticals Executive Education and
Development) include 48 senior managers from
different functions and locations of Sun Pharma who
attended classes for 5 days at a stretch every quarter
and learn the rules and tools of managing different
functions.
Like other programs in Executive Education, this
program too is based on long term partnership
between the company and the Institute to bring about
transformation and enhancement of managerial
bandwidth within the company.
To commemorate one year of SPEED, a cake cutting
ceremony was organized on May 9, 2012. On this
occasion, Ms Bharati Nadkarni, DGM - Intellectual
Property, said “Going back to school could be scary
but the past one year has been a blessing. We have
learnt a lot in our courses – what we always wanted to
know but could not. Now we can read the newspaper
in a more intelligent and discerning manner. We feel
re-oriented towards learning new things which should
be an integral part of our lives. We certainly are better
managers today than we were a year ago. We deal
with our people better. Lots of values have come in and
people we have met have inspired us. SPJIMR is an
important experience and memory for all of us.” Over
and above her own development, she said she is
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Institute is famous for, under the
guiding insights from Dean Dr
M. L. Shrikant. The Institute
believes not only in developing
knowledge and skills - but also
the integrity and character of its
employees. The responsibility
for learning is with participants.
A professor can bring
knowledge and passion but you
must bring the will and
motivation to grasp it."
Rainbow colours of innovation
Prof. Sesha Iyer celebrating a year of SPEED
February 27, 2012
Mr Azhar Khan
May 9, 2012
observing a visible change in her team at work. Her
team plans well in advance for her absence, takes
decisions on its own, and shows more ownership and
responsibility.
Debashish Roy, GM, HR said, “Coming together at
SPJIMR to attend the program is giving us a unique
platform to know our own colleagues better. In terms of
courses studied, People and Performance is of great
help. I have consciously tried to implement the theme
“Creating a Performing Team” at my workplace and
have observed a change in my own behavior as well as
that of my teammates. We are doubly benefitted in
terms of our own learning and replicating it with our
own colleagues.”
Stressing the importance of professional development
and talking on this occasion, Dr. Sesha Iyer, Director of
SPJIMR, drew an example of a stone. When carved as
an idol it can be worshipped. When carved as a chisel it
can be a tool.

Rainbow colours of innovation
2 Years of Partnership with Welspun
The Welspun MDP series is one of the longest running
programs at CEE. In February 2012, center celebrated
the second anniversary of Welspun program. The
progress in terms of program expansion as well as
participants feedback has been spectacular. It started
in February 2010, with a plan for 9
MDP series for 56 participants. In
March 2012, SPJIMR started fifth
batch of 30 executives in Anjar.
Between Feb 2010 & May 2012,
CEE conducted 37 MDPs for about
150 hi – potential executives
spread across 3 levels of
management and at two locations,
Mumbai & Anjar.
Speaking on this occasion, Prof.
Palekar, Chairperson of the
Executive Education Center,
Experiences of recent graduates of PGEMP Program
A record crop of 163 participant passed out of the
PGEMP program on April 27, 2012. Few comments
about the program are mentioned herewith.
K P Agarwal, HDFC Bank -“Iam
on my second flight. The course
provides the runway for the second
flight to your career by maturing
your thought process and by
providing frameworks to resolve
business problems. The course has
benefitted me in personal and
professional development. It has
filled lots of knowledge and skill gaps
which would certainly assist me in achieving higher
organizational goals.”
Minu Singh, Nuvia India – “I am Operations
Director now. Coming from a highly specialized field
of nuclear projects and services, I
have seen an exponential rise
professionally from starting as
Manager-Business Development
and Strategy of Nuvia India in Dec
2010 to Operations Director in early
2012. I attribute significant part of
my growth to the program at
SPJIMR.”
Prof. Palekar celebrating Welspun partnership
11
February 2012
thanked the participants as well as the faculty and
made a special mention of the Welspun team
comprising of Gurpreet, Mandeep and Vijay and the
SPJIMR team of Prof. Harsh Mohan and Ms Manasi
Gune.
Pankaj Shrivastava, Gammon
India Ltd - “I created a Model Site.
During the program itself, I started
implementing the concepts I learnt
in “People and Performance”
subject. We developed a system of
communication and motivation on
my site. In a short span, we
developed a young team taking individual
responsibility for the Project work. We developed a site
culture under which all employees take initiative and
follow up. Subsequently we participated in three
national level competitions in the industry, secured
valuable place and made our company proud. Our
company had declared this site as one of the model site
of the company.”
Ashish Gupta, Gammon India Ltd
- “I became a General Manager. I
recall one of the interactions in the
class that the program will help in
‘becoming General Manager in your
organization’. Now, at the end of
the journey I can definitely say that I
am now not only designated as
General Manager in my company,
the program helped me in
performing in true sense as ‘General Manager’. For
me the journey of renewed habit of learning has begun
and will continue for my life.”

FMB Awards 2012
FMB Awards introduced in February 12 is perhaps the
first of its kind in the world. Through the FMB Awards
the Centre for Family Managed Business aims to
celebrate the presence and contribution of the FMB
Community to Indian and global business.
The FMB Award was attended by more than 1000
people and more than 60 companies nominated their
award entry across 9 categories. The most unique
concept of the FMB Award was its categories. Apart
from regular awards like Marketing, Finance, Human
Resource and Operations, awards were constituted
keeping in mind the FMB issues such as
1.Outstanding FMB that ‘managed generations’ in
their family business
2.Outstanding FMB for ‘Professionalization’ of their
family business
3.Outstanding FMB that ‘Managed Role of Family
Women’ in their family business
4.Outstanding FMB that ‘Institutionalized Family
Processes’ in their family business
Damodar Threads Limited
Outstanding FMB that Managed
Generations in their family business
Express Group of Companies
Outstanding FMB that Successfully Inducted
the new generation in their family business
Jain Irrigation & Systems Ltd
Outstanding FMB that Managed
Globalization of their family business
12
Rainbow colours of innovation
Feb 11 , 2012
5.Outstanding FMB that ‘Successfully inducted the new
generation’ in their family business
6.Outstanding FMB that ‘Managed Globalization’ of
their family business
These awards brought out good management
practices of the FMBs which usually prefer to remain
low-profile. Every category of FMB Award was well
explained to the audience. The Winners were judged
by an independent jury, which constituted of Industry
professionals and faculty members.
Chitralekha and Cinemax, both being Family
Managed Businesses and also believing in the spirit of
FMB, supported the FMB Award. Chitralekha is a
Gujarati weekly magazine having online presence as
well and is read by more than 400,000 people.
Cinemax is India's one of the leading multiplex chain
having annual footfall of around 2.5 crore people.
All Services Global P Limited
Outstanding FMB that Managed Role of
Family Women in their family business
Anand Rathi Financial Services P Ltd
Outstanding FMB that Managed
Professionalization in their family business

Rainbow colours of innovation
May 2012
Looking at India's Decade of Development
Dr. Nirupam Bajpai, Director of the Columbia Global
Centers (South Asia) & Senior Development Advisor at
the Earth Institute at Columbia University (New York)
visited the Institute on 18th May, 2012. Member of the
United Nations Millenium Project, Dr. Bajpai
addressed the PGCDM and PGPM batches on “India's
Decade of Development”. He spoke about the
development of India – looking back at the last 10
years and looking forward to the next 20 years, giving
special emphasis to “scaling up services in Rural
India”.
June 16, 2012
Taking a step forward for the Centre for
Education in Development Sector
The second batch for Post Graduate Certificate in
Development Management (PGCDM) was launched
on 16th June 2012 at SPJIMR. 20 participants from
7 different NGOs, Corporate CSR and Social
Entrepreneurs enrolled for the batch. Program
Officers, Asst. Coordinators, Managers, CSR Sponsor
Relations Managers etc. from Aditya Birla Group,
Lupin Pharma, BPCL, Aseema Charitable trust, Child
Fund India and BAIF were among the participants.
The launch of this 18-month executive program held
for the middle managers in Development sector was a
great success. SPJIMR, along with BAIF, joined hands in
providing the management inputs and making it
relevant to participants’ work.
Contact 1 of Batch 2 ended on a positive note with a
lot of enthusiasm from the participants. One of the
participants expressed: “teaching at SPJIMR adds a
human touch and the faculty helps us to understand
and relate to learnings in an easy manner.”
Launch of PGCDM program
13
June 2012
SPJIMR's Abhyudaya appreciated by a
Foreign Visitor
Mr. Ben Schiller, a journalist from New York, visited
SPJIMR to get a better understanding of management
education. During his visit, he got acquainted with
Abhyudaya to write about the award-winning
innovation. He interacted with the 10th std. children
adopted through the program (known as “Sitaras”) &
some PGDM participants who were mentors to the
children, and also paid visit to the homes of some
Abhyudaya Sitaras. He tried his best to capture the
essence of the program and connect it with the
management learning of the PGDM students.
Mr. Schiller went on to cover the program in one of his
articles.
Ben Schiller with Abhudaya team & sitaras
Excerpts from the article “To Combat The
“Arrogance Problem,” An Indian B-School
sends students To slums by Ben Schiller
“Accused of being part of financial problems and a
decline in morals, one Indian MBA program is taking
action, requiring its students to spend significant time in
India's slums, working with children.”
“To counter the arrogance problem, S.P. Jain has done
something unusual. Rather than pandering to students'
whims, it has started requiring them to think about
other people-specifically, to spend time in the poorest
parts of the city. Every second weekend, the 240-strong
MBA batch has to put aside at least two to three hours
to mentor school children, helping them with their
homework, talking through their problems, and giving
advice about careers and cleanliness.”

Ehsaas-2012
Special Children, Special Abilities. 'Special' because
these extraordinary children stand against all the odds
to make their way to a cheerful life. And to applaud
these 'special' children, the DOCC Committee
organized Ehsaas-2012, to celebrate the spirit of more
than 250 differently abled children. The event was
jointly organized by NABARD, Tata Chemicals and
Club of LEO.
Ehsaas started with 30 NGOs putting their stalls,
displaying pieces of jewelry, clothes, chocolates, trays
etc. hand-crafted by special kids and teachers. Later in
evening, the event held dance performances by
approximately hundred children from more than 11
NGOs including St. Catherine Home, Muskan
Foundation for People with Multiple Disabilities,
Andhakshi Ashram, Pods, Gharkul Public Charitable
Trust, Dakshinya School, Samarpan, Priyanj Special
School and N.N.H Special School. Ehsaas'12 saw
participation from mentally and physically challenged
children, who not only showcased their spirit of life but
also their innate talent. Ehsaas also invited twelve year
14
Rainbow colours of innovation
January 27, 2012
old Ashley Vanristella, who performs mesmerizing
magic shows to raise funds to treat his ailmenthypogammaglobulinemia,
diagnosed seven years
ago. The Volunteers from the Club of Leo made special
arrangements for all the children and made sure that
every child went home with a special gift. The DOCC
Committee gave a scintillating dance performance, as
a tribute to these children and wished them a blissful
future.
Ehsaas-12 was a great success and achieved heights,
with attendance of children, professors and teachers
from the local colleges. It made a busy day for the
NGOs, helping them do a great business with their
stalls. The teachers and the family members of all the
children appreciated efforts of Prof. Nirja Mattoo,
Chairperson of the DOCC committee as well as the
Committee members for coming up with a show that
provides awareness and information to parents,
community members, and youth in developing and
promoting inclusive activities for disabled children.

Rainbow colours of innovation
PGDM Social Projects :
DOCC Process- A Journey
It begins every year around October when the buzz
about the DOCC project starts spreading among the
students of PGDM. Conversations ripe with discussions
ranging from the interest of students, areas where they
want to work and the causes they want to support. This
year too, the allocation process began in October with
DOCC committee attempting to get an understanding
from the batch about their preferences followed by a
contact process where the committee started sending
out request for proposals to all NGOs associated with
SPJIMR. After a thorough mapping with preferences,
NGOs were further shortlisted on a very important
criterion, the work setting. It was a compulsory
mandate that this time students work in a strictly rural
environment to understand the grass root
implementations of management strategies.
As a result, 48 NGOs were shortlisted as the final
offering to the batch consisting of over 139 projects for
them to choose from. The areas of work included
healthcare, rural development, rural marketing, youth
empowerment, women empowerment, ecology
development, environmental research etc. The
students based on their previous preferences, selected
NGOs of their liking and were mapped accordingly.
Then followed a communication between the students
and their respective NGOs, geared with the
knowledge of where they were headed to. Sessions
were taken by Prof. Nirja Mattoo, Chairperson
DOCC, Dr. Preeta George and Dr. Ajit Prasad to elicit
the deliverables that included in-depth understanding
of field assessment in NGO work. Field visits were
organized followed by a detailed report and a case
study writing session.
Students embarked on their projects on March 5 and
their six week endeavor began. They worked for
NGOs from March 5 to April 18 on various issues
ranging from solving acute financial problems,
administration problems to providing innovative
marketing solutions. Sometimes simple streamlining
solutions go a long way in improving the conditions.
Real time troubleshooting, on-field decision making,
working in difficult conditions yet maintaining focus
and determination and grass root bonding are few
objectives of this wonderful pedagogic initiative.
Students working in NGOs spread across the length
and breadth of the nation, thus worked in some really
unnerving conditions. The type of character building
which was expected out of this pedagogy initiative
could be easily gauged from the student's
presentations. Conviction, dedication and belief were
the three most important characteristics that boldly
shined in the ensuing discussions.
15
DOCC- experiences of PGDM participants
Norman B. Rice once said “Dare to reach out your hand
into the darkness, to pull another hand into the light.”
Our DOCC stint at Hamara Foundation helped us truly
understand the depth within that statement. Interacting
with the street children, the beneficiaries of the
foundation, was a huge eye-opener. They've all been
through some really traumatic experiences in the past.
But it's encouraging and inspiring to see how they've
bounced back and created a new life for themselves.
Their goals, dreams and thoughts are fluid and need
direction and moulding. They are ever so keen to talk to
students like us to know about the world, places worth
seeing and things worth experiencing. We realized that
we were, through our anecdotes and imagery, able to
convince them that there's a better life out there to
aspire towards and therefore hard work is needed to
improve themselves.
-Anirudh Likhite & Priya Amrute
I owe my well-being to RUDI' exclaimed Jashoda Ben, a
RudiBen, from Kunjrao, a village 20 Kms from Anand,
Gujarat. A couple of tears rolled down which were
proud and gleaming with happiness. Three weeks into
my DOCC and I was getting immersed in a unique
culture developed by SEWA (Self Employed Women's
Association). The platform provided by SPJIMR helped
me and my colleagues experience the ground zero
situation in the development and execution of a sales
strategy in the heartlands of Gujarat. We were assigned
with the task of developing a plan to increase the sales
of a brand called RUDI which comprised of agro based
products, produced, processed, marketed and
consumed by villagers. Management Frameworks are
great to apply and analyze, but the real trick is
application and execution. Talking to villagers, listening
to their views, their outlook towards products and life in
general helped us understand the significant spatial
and generation gap that still exists between urban and
rural India. Battling some odds ourselves, I feel
liberated from the fears
of incompetence and
inadequacies. This stint
with DOCC will definitely
play a role in influencing
our role as Business
Leaders of tomorrow.
-Jay Gandhi

DOCC experiences
I did my summer Internship with Chaitanya, a NGO
based in Khed district of Maharashtra, working
towards women empowerment and building selfreliant
sustainable institutions. The institution believes
in resource building which helps the community not just
once, but throughout its existence. As part of our
DOCC, we worked on a project called “Cash Flow
Analytics”. It aims at finding the root cause behind the
Agrarian Distress of Vidhrabha farmers using their
cash flow status. This in turn will help Chaitanya and
other socially inclined institutions to address the root
causes of distress by offering Financial and Livelihood
Products as part of intervention strategies. One of our
major learning was strength of self-reliance. During
our stay at Chaitanya, we observed that irrespective of
the Education Level and the Intellectual Capability of
local women, they all had one thing in common –
passion for making themselves independent.
We also had several opportunities to converse with
people from different strata of society. After interacting
with people there, we realized that simple joys of life
and inner satisfaction are more important than
materialistic pleasures. In a nutshell, our DOCC
experience not only gave us a chance to apply
frameworks in real life, but also an opportunity to
enrich our people skills.
-Sneha Jaisinghani
Aide-et-Action, Moradabad
Interactive session organized with students
Gram Sabha at Rajiyana Panchayat
Conducting PRA at Chari Panchayat
16
Rainbow colours of innovation
“The six weeks stint at Siruthuli as part of my DOCC
project was not only an enriching experience but also a
reality shock for me to an extent. It was heartening to
see and understand the issues involved in effective
utilization of an ecosystem & its natural resources, it was
also satisfying to see years of hard work translated into
positive changes. The initial apprehensions of working
in an unstructured environment were overcome by the
enthusiasm shown by the people involved in the project.
The program has given me the opportunity to work
within constraints and deal with various Government
officials. Interacting with rural people helped me better
understand their problems. Most importantly, being a
part of Siruthuli has made me realize the power of
ideas, passion and perseverance.
-Shilpa Nagarajan
Hamara Foundation- Meeting with Haji-Ali Kids

Rainbow colours of innovation
PGPM: Beyond Classroom Experiential
Learning
PGPM participants experience social projects
organized by Centre for Development Of Corporate
Citizenship (DOCC). As a part of their curriculum,
PGPM participants were required to do a 2-week
project, from 25th May 2012 to 6th June 2012 in a
non – formal sector, understand their working, get
sensitized to their problems and give possible
management inputs. They focus on rural development
initiatives and see how a community is empowered
and mobilized for implementing sustainable
development projects.
After project competition, the participants had
presentation of their projects in presence of the panel
which comprised of members like Mr. Amol Bhaleroa,
Manager of Corporate Social Opportunities at MCX;
Mr. N Sunil Kumar, Vice President at The Royal Bank of
Scotland N. V. & Director at RBS Foundation India;
Ms. Kamini Kapadia, Chief Consultant for Child
protection at UNICEF; Dr. Vibhuti Patel, Director of
Department of Post Graduate Studies and Research of
SNDT Women's University; Mr. Ravi Duggal, working
with International Budget Partnership, Ms. Mona
Cheriyan, Director-Human Resources at ASK
Investment Holdings Private Limited; Prof. Jiban
Mukopadhyay, Faculty at SPJIMR; Ms. Neelima
Deshpande, Counselor at Abhyudaya (SPJIMR).
The participants visited NGOs across the country
offering their managerial inputs on wide variety of
issues such as water sanitation, education
empowerment in rural areas, saving and promoting
green environment, protecting rights, upliftment &
welfare for single women, eradication of child labor,
creating employment opportunities for the
underprivileged, etc.
Gaining invaluable lessons from this experience, they
witnessed how life is on the other side and realized
their responsibilities as Corporate Citizens. How one
can manage with limited resources was seen both as a
challenge and an opportunity!
17
A life-changing experience……
Rohit Kumar - PGPM811
Rajan Kishore - PGPM811
'Pardada Pardadi Educational Society (PPES)' is an
NGO started by ex-Director of DuPont Mr. Virender
Sam Singh that aims to provide literacy and vocational
training to underprivileged girls in Anoopshahar, UP.
S. P. Jain Institute of Management & Research
volunteered with PPES to help them provide
recommendation on operational efficiency for, Ladli,
the unit that produces cost effective sanitary pads for
females in the village.
Our passion for the cause and our institute's confidence
in our ability to comprehend and execute the project
provided motivation to give our best. Since then, this
project has been nothing but an eye opener for us. We
truly understand how our work will impact PPES as they
will be able to do business better and therefore provide
better living conditions for the people in village. The
project was a runaway success with recommendations
on HR and operational issues, which led to an increase
of productivity by 40%.
We may never get recognized for our efforts outside of
PPES or S. P. Jain, but we know that we have
accomplished a lot, knowing that our work will provide
hygienic and better living conditions to around 10000
girls.

National University of Singapore (NUS) students visit for DOCC immersion
Strengthening ties across borders and realizing the
needs of the society, 5 students from National
University of Singapore (NUS) were at SPJIMR, each on
a mission to work for the society for six weeks as a part
of DOCC Project.
One such team was of Idris Woo and Kanishk Hemani,
who worked in the microfinance domain with
Swadhaar Fin Serve, a microfinance institution, for a
period of 6 weeks. They spent the first week in India
visiting and interacting with staffs from different NGOs
and organizations such as Hamara Foundation,
UNICEF, Swadhaar, Aditi, Sparsh, TATA Motors and
TATA Institute of Social Sciences, to find out more about
their individual missions and visions and the various
social projects that they have embarked on.
In their report, Woo and Hemani highlighted the
pressing issues that microfinance institutions face-the
issue of loan delinquency. They explained the various
reasons for write-off cases for both Individual Loans
and Group Loans. They analyzed the data unearthed
and attempted to draw linkages as well as find
possible reasons for the trends. Kanishk said, “In spite
of spending close to two months immersed in the
microfinance sector and having learnt a lot from
operations to policies, I realize that there are still
aspects to the sector that I have barely touched.”
Fiona
Idriz
18
Rainbow colours of innovation
Fiona Pay & Inggrid decided to work on the issue of
women empowerment. She worked with an
organization SPARSH, Center for Participatory
Learning, and UNICEF on The Deepshikha Project. The
Deepshikha Project is a determined effort to engage in
active dialogue with the adolescent girls, organizing
them into active and empowered groups and
facilitating their active participation in the development
of their communities while ensuring that their rights as
citizens are fulfilled.
Another participant, Arthur Lee worked in the area of
HIV AIDS. Arthur quoted, “My study has been designed
to be qualitative and exploratory in nature to uncover
issues surrounding HIV/AIDS intervention policies and
projects that may not have been raised or formally
documented.” He worked with The Humsafar Trust, an
organization that carries some of the Mumbai District
AIDS Control Society's projects for controlling HIV AIDS
epidemic.
The work done by these 5 students has proven to be
invaluable resource to these organizations which was
observed during their presentations and also
appreciated by the members of respective
organizations. The importance of working for the
society is being transpiring crossborders. We at SPJIMR
hope to have more such youth coming out and taking
projects in the social arena.
Ingrid
Kanishk

Rainbow colours of innovation
Socialbrics - Workshop on “Creating an NGO Brand”
Helping more than 45 NGOs to successfully create
their brand, SPJIMR's Socialbrics, Center for Training &
Management for Social Sector, successfully completed
its sixth workshop in the month of February 2012.
The workshop was conducted by Prof A. B. Kulkarni,
faculty SPJIMR and facilitated by Dr. Ashita Sharma.
The training session commenced on 13th Feb 2012
with representatives from 5 NGO's participating from
across India. During the session, the participants were
to find answers for the challenges faced by their own
NGO. Each day, the participants were assigned some
activity. On the first day, they were asked to do a field
survey to learn about the consumer insight for their
brand.
The workshop methodology was in accord with the
concepts of the NGO's represented. The session
involved live interaction along with games & examples.
On the last day of the workshop, the participants
prepared a blueprint of the brand plan for their
organizations.
Swedish students acquaint themselves with Abhyudaya
22 sociology under-graduate students from Sweden
visited SPJIMR on 6th February to study social scenario
in India. Their first stop was in Mumbai following which
they were to visit other similar places in Gujarat.
After taking a tour of the huge campus, the committee
along with Prof. Rukaiya Joshi acquainted the students
with Abhyudaya. The Swedish students took keen
interest in learning about the program and its activities
and were highly appreciative of the cause.
They visited some BMC schools to get firsthand
experience of their
working. Sister
Blanche, the principal
of St. Catherine's
School, gave a warm
welcome to the
foreigners who also
had a small interactive
session with our
Sitaras. The Sitaras
showed them around
the school while the
Swedish students
interacted with various
Swedish students on campus
other students in the
school. Both parties shared their experiences about
their respective countries.
Expression of feelings is not bounded by language. An
example of this was witnessed at the Vidya Vikas
19
Prof. Kulkarni during NGO workshop
February 13-15, 2012
The workshop is uniquely designed for the participants
where they can avail free consulting of the SPJIMR
faculty for one month after the workshop is over. This is
to help them implement their learnings during the
workshop and ensure application without any difficulty.
February 6, 2012
School where the school children welcomed the
Swedish guests with a Marathi song. The foreign
students, in turn, sung a Swedish rhyme for the
children. With regards to the school visits, one of the
Swedish participants expresses “the people out here
are extremely warm and loving”.
Prof Rukaiya Joshi interacted with the foreign guests
providing them a different perspective of urban poverty
which was followed by a presentation regarding slums
in Mumbai. The guests concluded the day by going to
Nehru Nagar, the nearby slum that
inhabits several people from the lower
socioeconomic class. During their trip to the
slums, they paid visit to the houses of two
Abhyudaya Sitaras, met their families and
tried to understand their lifestyle and living
conditions.
Prof. Rukaiya Joshi addressing the group

March 27, 2012
Abhyudaya trains School Teachers
Every student spends plenty of hours in studying i.e. to
memorize, retain and recall. But, is the time spent in
studying actually useful? How do we make sure that we
make optimum use of the time spent on studies?
The “Effective Study Habits” workshop is an attempt to
help students achieve more and perform better by
teaching several techniques to the school teachers. The
workshop was conducted by Dr. Nandini Diwan in
November, 2011 to introduce certain techniques and
help teachers in understanding and learning how to
enhance the performance of their students. On 27th
March, 2012, a follow-up session of the workshop was
organized. Taking ahead from where she had left, Dr.
Diwan addressed the teachers on better ways of
implementing the techniques along with sharing of
experiences by teachers during implementation and
discussion regarding hurdles faced by them and how
to eliminate them. The session ended with the
formulation of a plan for each teacher to follow during
the coming months.
A ride with Magic Bus
April, 2012
After toiling their way through the annual
examinations, the Abhyudaya Sitaras needed a break
to enjoy. Moving away from the routine, the Sitaras
went for a 3-Day Outbound Camp to Magic Bus at
Aasrewadi village near Karjat.
20
Rainbow colours of innovation
For the trip, the Sitaras were taken in two batches
dividing them according to their age & standard; half
of them went from 11th April to 13th April, while the
remaining went from 29th April to 1st May.
Each morning at Magic Bus began with the Sitaras
practicing the Yoga lessons learnt back home. After the
Yoga session began a day filled with exciting activities
and fun-filled games. Sitaras spent their mornings
observing and learning about various trees, plants,
fruits and their uses at the nature trail session. This was
followed by a series of sequential activities where
Sitaras learned important team-building skills like
leadership, motivation, support, concentration,
planning and team-work. The Sitaras were divided into
various groups depending on their personality, height
& ability. Each Sitara participated in all the activities
with zeal. One of the favourites was “wall climbing”.
Equally popular was the “3 islands game”. Some other
activities included “low-rope course”, “swamp way”
and “night walk”.
In the evenings, the Sitaras were set free to play any
game of their choice right from skipping to dodge-ball.
It was evident that the boys could not get enough of
football, while kho-kho was the famous sport among
the girls. Apart from games, each group performed a
small skit based on the topic given to them as a
part of their skill-building exercise. During their
performances, several attributes like confidence,
initiation, and sense of responsibility were highlighted.

Rainbow colours of innovation
Feb-June 2012
Doing Business in India Programs at SPJIMR
World economy is passing through a turbulent time with
heightened uncertainty over Europe's future. Businesses
are keen to spot the new opportunities in emerging
economies and amongst them India stands out as an
attractive option.
The Doing Business in India program addresses a set of
vital issues that businesses are keen to know. The
bandwidth of the program is wide and is customized for
the executives of MNCs as well as entrepreneurs from
SMEs. Programs conducted by DBI team include:
�UK
Trade & Investment brought a group of 20 SMEs to
attend, 'India Marketing Strategy Scholarship
Program', from Feb 6-10, 2012. The program
resulted into a few successful business collaborations
with participants of Family Managed Businesses at
SPJIMR.
�Sofaer
International MBA from Israel's Tel Aviv
University attended 'Doing Business in India' program
from February 16-20th 2012. It was an enriching
experience on both sides to exchange ideas with a
group of 30 students from 8 nationalities.
�The
European Business School, Germany visited
SPJIMR with a group of 10 executive management
students for the 5th consecutive year on May 8-11th.
The module was designed this year on the theme,
'Future of Cities' where the program helped the group
compare the three cities Munich, Shanghai and
Mumbai.
Dr. Pallavi Modi & Dr. Indu Nirnjan with participants
Prof. Harsh Mohan, Prof. Suresh Advani, Dr. Pallavi Modi
& Prof. Anil Kulkarni with participants
21
Center for Entrepreneurship Programs
March, 2012
The 12 weekend Start Your Business Program continues
to draw response from aspiring and start up stage
entrepreneurs. The 11th batch concluded on 24th
March with participants presenting their Business Plans
before a mentoring panel of investors and
entrepreneurs. Entrepreneur alumnus Anindya
Chakravarthi was a sought after mentor to the budding
venture creators.
SYB batch
The 3rd GYB batch of growth ready entrepreneurs
qualified for their Certificate of Participation following
completion of the 7 weekend schedule. How are
'confirmed' entrepreneurs different to 'wannabe'
entrepreneurs - the latter mature from blue sky to
amber while the former go through the reverse process!
Prof. Rao with GYB batch

Alumni
SPJIMR TATA Motors Alumni meet
news
January 7, 2012
Taking the Alumni meets to the next level SPJIMR
initiated for the first time - a company specific Alumni
meet at Tata Motors, Pune on 21st April.
Tata Motors Ltd. has been associated with SPJIMR for
more than 15yrs now. Initially they used to only
sponsor participants to the 2-yr PGDM program but for
last 10 yrs they have been nominating participants
regularly for the Executive Management Program of
SPJIMR. Mr. Jaykumar Chuttar from PGEMP Batch 15
took the initiative of organising the alumni meet at the
training centre in Pune , under the guidance of Mr. Anil
Sinha, Plant Head(CVBU-Pune) and Mr.Sudhir Phatak
Deputy General Manager (Human Resource)-CVBU
Pune. Prof. Abbasali Gabula, Prof. Anil Kulkarni, Prof.
Suresh Advani & Prof. Bindu Kulkarni represented
SPJIMR. An alumni association was formed with Mr.
Jaykumar Chuttar as the head. The association will
aim to get connected to 50+ SPJIMR alumni of Tata
Motors and also try to create knowledge and value
together in form of research and social ventures.
Receiving positive response from the meet, Alumni
committee of SPJIMR has decided to organize
company specific meets in companies where there is
large alumni presence.
Professors with TATA Motors alumni group in Pune
Nagala Trail
SPJIMR alumni went to the Nagala Forest for a nature
trail which is almost 3km long and was organized by
BNHS on Sunday, March 18, 2012. The trail is in the
lesser known forest of the Nagla Block of the Sanjay
Gandhi National Park. Situated to the North of the
Bassein Creek, Nagala Block is considered to be one
of the highly rewarding walks for birding near
Mumbai, covering a good range of woodland species
and a few wetland species along the creek side.
This turned out to be a fun filled half day gathering for
the alumni with family and kids, who thoroughly
enjoyed the walk and learn about flora and fauna
along the trail. From the institute, Prof. Karmakar, Prof.
Jyoti Jagasia, Prof. Bindu Kulkarni and Prof. Aditi
Divatia joined the group.
22
International Alumni meets
�Singapore
- 17 June, 2012
�Chicago
- 22 June, 2012
�San
Francisco - 30 June, 2012
Singapore Meet - Prof. Sesha Iyer with alumni
Chicago Meet - Prof. Abbasali Gabula with alumni
SFO Meet - Prof. Abbasali Gabula with alumni
Prof Karmakar, Prof Jyoti Jagasia, Prof Bindu Kulkarni
and Prof Aditi Divatia with Alumni
SPJIMRnews
June, 2012
March 18, 2012

Shrinath Bolloju (MMS 1988) has been
appointed interim CEO of Deutsche Bank
India
Shrinath is a veteran banker with
two decades of experience known
for his 'people and change
management' skills. He started his
career with Citi in their information
technology arm in India in 1988.
He joined Deutsche Bank in 1996
and has served in several regional
responsibilities, including information technology
management for private banking, securities custody,
fixed income and equities.
Bolloju relocated to London in May 2002 to take up
global responsibility for Deutsche Bank's core banking
platform. His next assignment was as chief operating
officer for personal and corporate banking
information technology. In 2006, he relocated to India
as global head of corporate trust and agency services
operations. Bolloju became group chief operating
officer at Deutsche Bank India from May 2008. He
passed out from SPJIMR in 1988.
InfoWorld 2012 Technology Leadership
Awards
Mihir Shah, SPJIMR batch of
1987, CTO, Fidelity Asset
Management has been recipient
of the InfoWorld 2012
Technology Leadership Awards.
Fidelity Investment Management
Technology (FIMT) is a team of
1,500 professionals providing
technology services and solutions
for multiple divisions within Fidelity's Asset
Management Business. Hired into the new CTO
position, Mihir drove the development of Fidelity Asset
Management PaaS (platform as a service) to provide
common development tools, infrastructure
components, and reusable frameworks for all
application development efforts.
The real work was not centered around technology,
but instead on significant organization change
management, a shift supported by the CIO that
created a cross-business-unit shared architecture and
technology services organization. Shah created the
blueprint for this shared function that laid out the
architectural principles, the technology road map, and
the business-enabling services that PaaS would offer.
Now, Fidelity Asset Management has increased both
operational efficiency and business flexibility.
23
Rohit Gore released his second book
Abizar Shaikh, an alumnus of
Marketing batch of 1989 has
recently been appointed as
Director of IBH Books and
Magazines Distribution arm of
Amar Chitra Katha (ACK)
Media. Prior to this role, he was
working as Corporate Vice-
President (agency) at Max New
York Life Insurance. Mr. Shaikh
SPJIMRnews
Alumni news
Rohit Gore, an alumnus of
Marketing batch of 2003 has
recently released his second
book, "A Darker Dawn". His first
novel entitled FOCUS, SAM was
published by one of India's
largest trade publishers, Rupa &
Co last year. He has varied and
more than a decade long
experience in information
technology, management, business development and
consulting. He is currently working as the Lead
Consultant at Fujitsu Consulting India.
ACK Media appoints Abizar Shaikh as
Director, IBH
has more than two decades of experience in strategic
planning and leading large teams across consumer
and retail businesses in companies such as Kotak
Group, Max New York Life Insurance and Blow Plast.
Prasad Mehta of SYB starts The Lunch Box
Factory - a healthy lunch @ your office!
Prasad Mehta of SYB program has started a new
venture called The Lunch Box Factory for office goers
They provide pure vegetarian, hygienic and quality
home style cooked food for lunch for health conscious
people. Unlike typical tiffin it is a health food which is
delivered in 100% spill proof microwave compatible
disposable plate. The fare is authentic Indian food with
exciting new menu everyday. Lunch includes 4 oil free
rotis, 1 portion of vegetable, 1 portion of dal, 1 portion
of salad and 1 portion of rice for incredible price of Rs
90/- and Free delivery! Available on request is special
menu of traditional Biryani and Mumbai special Pav
Bhaji, Pastas and more prepared in a healthier way.
To order call 022-23410123/ 9820777885 or log on
to http://www.lunchboxfactory.co.in
For more details email oninfo@lunchboxfactory.co.in

Perspectives
Experience of a FMB student, M. Filtz - From the Boardroom to the Dinner Table
When Ben Grossman received his MBA from
Columbia Business School in 2006, he faced a tough
decision: he could either take a lucrative full-time job
at Goldman-Sachs or go work for his family's business.
He opted for the latter. “I was most passionate about
going to work with my family - working with my brother
and my dad,” says Grossman, now the co-president of
Grossman Marketing Group, which was founded by
his great-grandfather in 1910.
Grossman is not alone. Recent studies have shown that
family businesses may account for at least a third of the
United States' annual GDP; and they may employ at
least a quarter of its workforce. For many sons and
daughters of family business leaders, as well as nonrelated
executives working in those enterprises, family
business is big business. But they can pose some
unique challenges, especially if you're part of the
family.
“If you're coming on as the next generation, you're
going to be looked at differently, and you need to be
conscious of that,” says Grossman. “You need to work
really hard not to take anything for granted. ”
And the stakes can be higher in businesses run by your
family, according to Parimal Merchant, the Director of
the Center for Family Managed Business at SPJIMR. “A
normal MBA is prepared to work in a company and
make decisions,” says Merchant, “and if something
goes wrong, he can resign and join another
company.” “But in a family business, if I make a
decision and something goes wrong, then I have to
face the music, both in the business and potentially at
home.”
Some MBA programs have specialized curriculum
options and other resources that meet the particular
needs and challenges of students working in family
enterprises. For example, UNC's Kenan-Flagler
Business School, through its Family Enterprise Center,
offers two courses designed specifically for students
working in – or planning to work in – family-run
businesses. These courses cover specific issues like
governance, succession, and the overall evolution of a
family business. The Center's co-founder and director,
Cooper Biersach, says that these courses and other
resources “help students synthesize what they're
learning in other classes with a family business
perspective,” sort of as a way to tailor the b-school
experience for their specific needs.
Communication skills, for instance, can be developed
in general leadership and other classes, but being
24 SPJIMRnews
Mar 21, 2012
able to communicate effectively with family members
in a business environment can be challenging.
According to Ben Grossman, with family, sometimes
“you might act differently than you do in the outside
world just because they know you best.” This familiarity
can complicate business relationships. Prof. Parimal
Merchant notes that this complexity can be further
compounded by generational differences. “The
thinking is different,” he says, “the speed of working is
different, so they have to learn to appreciate each
other.”
Unique challenges
When Grossman was at Columbia, there were no
courses specifically designed for family business
management (Columbia launched a specialized
curriculum in 2007). However, Grossman has found
that his MBA and his experience working for other,
non-family run organizations provided invaluable
perspective, as well as many of the qualities that have
allowed him to excel in his family business.
“Being successful in a business – family or not family –
requires a lot of same skills,” he says. “You need to be a
good listener, you need to be willing to work hard, you
need to be creative, you need to be a good team
member.”
To achieve this kind of success, SPJIMR’s FMB program
encourage practical application of the business
concepts directly into students' family businesses.
Students in FMB for example, only meet for one week a
month and rest of the time they work for their business.
According to Parimal Merchant, this allows students to
learn the material and apply it immediately, so that
they finish the program with “a good understanding of
management practices, and at the same time they
have a good understanding of their family's business.”
Indeed, Ben Grossman says that his Columbia
experience has proved to be very practical. Along with
the relevant skills Grossman picked up in school, he
credits having a close relationship with his brother – the
company's other co-president – as one of the primary
reasons for his company's continued success, even
through a tough economic climate.
“I can't imagine having gone through the last few years
without my brother,” he says. “You can't really put a
price or a value on that, but I'm very lucky that I get to
work with him everyday.”

Perspectives
Interview with Mr. Ratan Tata
PGPM-811 Rahul Singhal for a class assignment with
Prof. Parimal Merchant, interviewed India’s legendary
corporate leader Mr. Ratan Tata.
Q: Can you name a person who has had a
tremendous impact on you as a leader? Maybe
someone who has been a mentor to you! Why and
how did this person impact your life?
A: Though there have been many people who have
impressed me with their leadership qualities, perhaps
the closest there has been (a mentor to me) was Mr.
J.R.D. Tata. He was considerably older but we shared
a lot of common interests like flying and an abiding
interest in technology. He lived for two years after I
succeeded him as the Chaiman of Tata Sons, a post he
held for more than five decades. But in those two years
he was the epitome of correctness, as he let me make
my own decisions while always being on hand in case
I needed to benefit from his sage advice.
Q: As an organization gets larger there can be a
tendency for the “institution” to dampen the
“inspiration”. How do you ensure this does not
happen?
A: This is a challenge for all large organisations. I
have sought to counter this in Tata by constantly
exhorting colleagues to question the unquestionable,
to lead and never follow and to think big and, above
all, innovate.
Q: What is one characteristic that you believe every
leader should possess?
A: Above all, a leader should possess humility.
Q: What is that one mistake you witness leaders
making more frequently?
A: The most common
mistake that most leaders
make is that they stop
listening and questioning.
Q: What advice would
you give someone going
into a leadership position
for the first time?
A: To remember that you
are only as good as the
team that you create and
foster.
Q: What is the biggest challenge facing leaders
today?
A: To cope with the increasingly rapid pace of
change in all the variables which go into keeping a
business competitive and profitable.
Q: I believe as a leader it is important to continually
evolve and grow. Sir you are at the pinnacle, do you
still believe it is possible to grow and evolve? If yes,
then how do you manage that?
A: The purpose of entrepreneurship is to find
solutions to everyday problems. It is self-evident that
the world needs fresh thinking to forge solutions
across a host of challenges, in which tackling
poverty (its causes and after effects). rising
inequality and climate change are perhaps three of
the most important. Contributing to lasting
solutions to these challenges is enough to daunt
and challenge any entrepreneur.
25 SPJIMRnews

‘Passion over Positivity’ - thought on “Achieving the Objective you Dream of” -
by Sameer Pendse, SPJIMR Alumnus
This is the second and final line of thought on the
“achieving the objective you dream of” theme. While
the previous article spoke about the tactical measures
that can be taken to align one’s actions and initiatives
to achieve the success you aim for, there are some
more strategic states of mind which can make the
execution of tactics much easier.
The first strategic state of mind is the power of
positivity, deliberately kept out of the first article;
positivity is a mindset where you always look at the
bright side of any endeavor. Some of the ways of
building positivity are:
1. Visualize the goal, execution and success – while
over-doing this can lead to ennui and fatigue, using
this method leads to a mental dress rehearsal so that
when you start doing things in reality, they don't seem
unfamiliar.
2.Don't think of failure – while success is not
guaranteed and failure is a constant possibility,
suspending the thoughts about the failure scenario will
keep you motivated and energized. If failure does
happen, so be it but at least you gave it your best shot.
3. Look at every opportunity as a learning experience –
it's all about consistent evolution, if you look at the
positive side of what you are taking away from the
endeavor, that is a big plus if the actual goal does not
materialize.
4. Plan for success – Assume you will be successful,
leave no stone unturned in defining all the steps which
are needed to achieve the objective, with proper
planning and rehearsal (point 1), there is a better
chance of a light at the end of the tunnel.
5. Focus & discipline – Ignore distractions, negativity
and conflicting opinions, concentrate on the steps to
get there.
6.Persevering through the first few negative strokes –
there is bound to be some hurdles and hiccups on the
way, take them in your stride, promise yourself you can
get there and focus (though giving yourself some
healthy time for recharging, adjusting, rejuvenating
yourself).
With these guidelines to positivity, you should be
happier in what you do but there is one higher level of
the strategic mindset which makes life and living an
inspired experience – that is passion. Passion
supersedes positivity and leads to it effortlessly, without
too much thinking and too much trying, it just gets you
going like magic. What you need to do to achieve your
dream may not start of as a passion but more as a
need (various hierarchies, stages and drivers) but you
can make it a passion by following some simple steps.
With the passion comes boundless energy, motivation
and even adversity seems an easy stepping stone.
26
SPJIMRnews
Perspectives
There are a few principles which can help convert
endeavor for a goal into a passion. These are best
exemplified through a few life cases (names and
situations masked for protecting the person's privacy).
An individual who was a poor student due to certain
events in his life, hated technology. Then, one day, on
an overnight train journey he picked up a Pascal
programming book and by the end of the journey had
achieved a competency in the subject. He went on to
excel in his profession over the next few decades. In
one magical night, a constant dread became a lifetime
love and he went from being a novice to an expert
innovator. He achieved this by learning to love what he
did.
An individual who found the right field in medicine
suited to himself, accepted it as a career goal and was
shaped through the various adversities and situations
in that field to become a wise and adept professional –
a leading authority in that field. He was constantly
motivated by the realization that his experiences made
him wiser and stronger; he improved and evolved as
an individual due to his passion for his chosen
profession – his motivations re-inforced his passion.
The world is rife with a variety of cases of individuals
who went from being software professionals to
entrepreneurs in totally unrelated fields, enjoying the
freedom and broad horizons which come from living
outside the customary box. As of now, it may be not be
lucrative, but the thrill and vibrancy of existence is
something they cherish intensely. True liberty is indeed
a precious commodity. They realized that they disliked
what they were presently doing; it made them
miserable and had the courage to seek their passion as
a way of life though it didn't guarantee material
success.
One that I can vouch for, teaching financial risk has
given me an appreciation of the depth and nuances of
the subject which just studying never did. It's also very
fulfilling to meet people on the same wavelength and
the mutual connect is palpable. With some luck and
lots of endeavor, the next step could be some genuine
innovation. The lesson for me, learning and sharing
knowledge and insight enforces the passion for the
subject and the field. Through almost a decade in
financial services software, another lesson is sharing
work spaces with a cohort group brings motivation and
much needed inspiration through shared experiences
and challenges and common wins and defeats.
The most successful people who are also happy doing
what they do are those who strive for continuous
success rather than sudden jumps. They go from step to
step and keep it going over there productive lifetime.
Their motto, ‘be passionate to be positive’.

Faculty
News
L'Oreal Paris, invites Prof. Renuka Kamath as
a jury on the panel for L’Oreal Brandstorm
Prof Renuka Kamath with jury members
L'Oreal Brandstorm is an international annual
marketing innovation challenge taken to the top
B-School campuses in India and abroad.
L'Oreal Paris, invited Prof. Renuka Kamath, SAU Head,
Marketing, as one of the only 4 academic jurors on
the panel for finals of Loreal Brandstorm held at Paris.
It was the first time a jury member was selected from
India.
Loreal also arranged for a Professor's masterclass for
all Marketing Professors accompanying their teams to
Paris on the theme of 'Retail Excelence' where they
shared their marketing strategy for a luxury brand like
Yves Saint Laurent (YSL) as well as their Consumer
Product Division's retail excellence drive.
Felicitation Of Dr. Keith C. D'souza by
National HRD Network
June 13-14, 2012,
Dr. Keith D'Souza was felicitated by the National HRD
Network on May 25 2012, at Silver Jubilee Conference
at the Hyatt Regency, Kolkata, for his contribution to the
setting up and growth of the National HRD Network in
India.
Dr. D'Souza had been one of the founders of the
Network, along with eminent persons such as the late
Dr. Udai Pareek and Dr. T.V. Rao of IIM Ahmedabad,
and HR leaders from the corporate sector. He had held
the position of National Treasurer and National
Secretary of the Network for a number of years.
In the felicitation citation, the current National
President of the Network, Mr. S.Y. Siddiqui, Chief
Operating Officer - Administration ( HR, Finance, IT &
COSL) of Maruti Suzuki India Ltd., said that Dr.
D'Souza's contributions to the growth and
development of the network, had been instrumental in
making the network what it is today.
April 27, 2012,
Prof Oscar serves as Jury on eMaharashtra
State eGovernance Summit for GoM
Prof Oscar J. D'Souza
been invited to
participate, as a
member of the
Eminent Panel of Jury
Members, of the
eMaharashtra –State
eGovernance Summit
in Mumbai.
Dr. Preeta George in academic conference at
Warsaw University and Ministry of Foreign
Affairs, Poland
On June 1st, Dr. Preeta George presented a paper on
the theme "India-EU FTA negotiations: Challenges and
Obstacles”at a conference organized by Warsaw
University's Centre for Contemporary India Research
and Studies. She was one of the five representatives
from India at the conference. Whilst at Warsaw, she
was invited along with her Indian counterparts by the
Ministry of Foreign Affairs for a meeting with MFA
undersecretary of State Jerzy Pomianowski.The
meeting was also attended by representatives of the
Polish Institute of International Affairs and Warsaw
University. It focused on directions inthe development
of Polish-Indian relations and the state of EU-Indian
relations. The agenda also covered the current
situation in Asia, especially recent developments in
Afghanistan, Myanmar and Nepal.
27 SPJIMRnews
Prof Oscar J. D'Souza at Summit
June1, 2012
Dr. Preeta George along with the Indian team, faculty
members of University of Warsaw and representatives
of the Ministry of External Affairs, Poland

Prof. Anil Kulkarni conducts training on Markstart Simulation in West Indies
SPJIMR is known for its pedagogic innovations. An
effective way of learning management concepts is
through simulated decisions. SPJIMR been using
simulations in strategy, marketing, supply chain and
people and performance, over the past several years.
The Trinidad campus of the University of West Indies'
Arthur Lok Jack Graduate School of Business invited
SPJIMR to train its faculty in using simulations to
teach management concepts. Prof. Anil Kulkarni
conducted two workshops in Trinidad, the first one for
its faculty – “Train the Trainers” in which the faculty
were taken through the process of using the
MARKSTRAT simulation, the concepts to be
emphasized and the lessons that the students would
learn from it. Then he ran a three day workshop with
the MARKSTRAT simulation for a group of students.
The faculty members also attended this workshop. The
Research @ SPJIMR
Prof Kulkarni at Trinidad
28 SPJIMRnews
Faculty news
same was very well received and found to be extremely
effective.
PGDM Finance Students Complete NSE funded Research Projects under Prof. Mayank
Joshipura
Two students from PGDM 2012 finance completed Both the papers are intended to help fund
funded research projects from NSE under guidance of managers/investors designing investment strategies
Prof. Mayank Joshipura. Rohan Rambhia worked on with how to deal with the implementation issues in
"Exploring Risk Anomaly in Indian Equity Market" and doing so. Apart from being available on NSE website,
Tejas Mankar worked on "Test of Momentum NSE is going to disseminate it widely to capital market
Investment Strategy Using Constituents of CNX 100". participants.
Books
Prof. Gautam Desai & Prof. Vanita Bhoola
� Book titled “Companion Resource For Project
Management Web-based E-Learning Program -
Volume 1”, published by SPJIMR, ISBN: 978-81-
922719-1-0
Prof. Gautam Desai & Prof. Jyoti Jagasia
� Book titled “Companion Resource For Project
Management Web-based E-Learning Program -
Volume 2”, published by SPJIMR,
922719-1-0
ISBN: 978-81-
Prof. Gautam Desai & Prof. Suresh P. Advani
� Book titled “Companion Resource For Project
Management Web-based E-Learning Program -
Volume 3”, published by SPJIMR, ISBN: 978-81-
922719-1-0
Case Studies
Dr. Ashita Sharma & Dr. Pallavi Mody
� Case Study titled “A day in the life of Leela Jadhav: A
study of socio-cultural aspects and its impact on
consumption in urban Indian slums”, published in
ECCH (512-030-1)
Prof. Vasant Sivaraman
� Case study titled 'Cricket in India: Losing Its Way?'
published with Ivey Publishing, Richard Ivey School
of Business, May 2012 (co-author:V Krishna)
(9B12M055)
� Case study titled 'The Indian Premier League:
Reenergising Cricket?' published with Ivey
Publishing, Richard Ivey School of Business, May
2012 (co-author: Utham KS) (9B12M056)
� Case study titled 'Suzlon - the 'Upstart' Acquirer from
India' published in Journal of Strategic Management
Education- Senate Hall Publication, UK; Vol 8, Issue
1, May 2012 (co-author: Anubhav Agarwal)

Faculty news
Conference Papers and Proceedings
Dr. A.K. Suryavanshi
� Paper titled “Blue Ocean Strategy in Sports”,
presented and included in proceedings at
International Research Conference on
Management, Banking and Finance, May 2012
Dr. K.G. Karmarkar
� Paper titled “Improving rural credit delivery
systems”, presented and included in proceedings at
national conference on Diversification of
Agriculture, March 2012
� Paper titled “Green revolution in Eastern India”,
presented and included in proceedings at
conference on Diversification of Agriculture' by
Visvabharti University, Shanti Niketan, March 2012
(Co-Author: B. B. Sahoo, AGM, NABARD)
Prof. R. Jayaraman
� Paper titled “Succeeding through People – an
Overview of How Business Excellence Practices have
changed the HR Landscape”, presented at CII
Conference on 'Accelerating Organizational
Improvement through Business Excellence
Approaches' at Bangalore, May 2012
Dr. Upasna Agarwal
� Paper titled “Examining the state and conditions of
Employee Flow” accepted at the conference “The
contribution of occupational health psychology to
individual, organizational and public health.” held
in Zurich by European Academy of Occupational
Health Psychology, April 2012
Journal Publications
Prof. Abbasali Gabula
�Paper
titled, “Challenges with Curricula in
Management Education”, published in Journal of
Applied Management and Investments; Vol 2, May
2012
�Paper
titled “Experiential Learning in Management
Education”, accepted for publication in Journal of
Applied Management and Investments
Dr. A.K. Suryavanshi
�Paper
titled “Feasibility of Nano Home” published in
South Asian Journal of Commerce & Management
(ISSN 0975-8259), Jan-March 2012 issue
Prof. Gautam Desai & Dr. Sesha Iyer
�Paper
titled “Estimating Net Present Value (NPV) : A
Case Study Illustrating Monte Carlo Simulation
Technique For Quantitative Project Risk
Management” accepted for publication in Industrial
Engineering Journal
Prof. Keith C. D'Souza (co-author: Prof. Anajan
Bhowmik)
�Paper
titled “Organization Structure and Innovation”
published in National HRD Network Journal; Vol 5,
No. 2, April 2012
Dr. K.G. Karmarkar
�Article titled “The Myth of Rural infrastructure”
published in special issue of Shilpa Bichitra, April
2012
Dr. Monika Sethi
�Paper
titled “Determination of factors influencing the
attitude towards Organic food Consumption in
Chhattisgarh State”, presented at 4th Conference
on Excellence in Research & Education at IIM Indore,
May 2012
Dr. Sajeev George
�Paper
titled “An investigative study of operational
performance and service quality of Indian public
sector banks”, published in International Journal of
Business Performance Management (IJBPM) of
Inderscience , Vol. 13, Nos. 3/4, March 2012 (coauthor-
Dr. Nilanjan Chattopadhyay)
Dr. Upasna Agarwal
�Paper
titled “Linking LMX, innovative work
behaviour and turnover intentions: The mediating
role of work engagement”, published in Career
Development International (Emerald Journal); Vol.
17 Iss: 3 pp. 208 – 230, June 2012. (Co-Author: Dr
Sumita Datta (Faculty, FMB, SPJIMR), Stacy Blake-
Beard (Faculty, Simmons College, Boston),
Bhargava (Professor, IIT Bombay)
�Paper
titled “Examining Psychological Contract
Contents in India: The employee perspective ",
published in International Journal of Indian Culture
and Business Management (IJICBM) Vol.3(6), April
2012, (co-author- S. Bhargava)
Magazine articles
Prof. G. Balasubramanian
For the column 'Taxpertise':
�“NRI
Deals: Q&A”, Premium English, Vol 6, No. 8,
February 2012
�“NRI
Taxation”, Premium Tamil, Vol 5, No. 11,
February 2012
29 SPJIMRnews

�“Insurance
& Direct Taxes Code”, Premium English,
Vol 6, No. 9, March 2012
�“Insurance
& Direct Taxes Code”, Premium Tamil,
Vol 5, No. 12, March 2012
�“NRI
Matters: FAQ”, Premium English, Vol 6, No. 9,
March 2012
�“Budget
2012-13: Implications for you”, Premium
English, Vol 6, No. 10, April 2012
�“Budget
2012-13: Implications for you”, Premium
Tamil , Vol 6, No. 1, April 2012
For the column 'Legal Angle':
�“Nominee:
Only a hand that receives”, Premium
English, Vol 6, No. 10, April 2012
�“When
the Nominee Gets the Money”, Premium
English, Vol 6, No. 11, May 2012
�“Making
It Easier for Your Client's Heirs”, Premium
English, Vol 6, No. 12, June 2012
For the column 'Plan to Prosper':
�“Don't
take it easy”, Premium English, Vol 6, No.
10, April 2012
�“Financial
Planning - Not for Me”, Premium English,
Vol 6, No. 11, May 2012
�“A
Stitch in Time Saves…… You”, Premium English,
Vol 6, No. 12, June 2012
International Faculty @ SPJIMR
Dr. Devendra Potnis, Assistant Professor, School of
Information Sciences, University of Tennessee, USA
Course - Mobile Internet Technologies & Appli for 21st
Century Business
Program - PGDM (IM)
Dr. Jacob Tsao, Assistant Professor, Full Professor,
Director Graduate Program, Department of Industrial
and Systems Engineering San Jose State Univeristy,
San Jose, California, USA
Course - Management Science
Program - PGDM (Mfg & Ops)
30 SPJIMRnews
Faculty news
For the column 'Sattam Solgirathu' or 'The Law Says':
�“When
the Nominee Gets the Money”, Premium
Tamil, Vol 6, No. 2, May 2012
�“The
Money goes to the nominee”, Premium Tamil,
Vol 6, No. 3, June 2012
For the column 'Selvathukku Selvom' or 'Let's Achieve
Wealth':
�“This
is no Child's play”, Premium Tamil, Vol 6, No.
3, June 2012
Dr. K.G. Karmarkar
�Paper
titled “Agricultural Credit: Squeezing Out the
Small Farmer, No one Killed Agriculture Chasing the
Chimera? - Time to Introspect, April- June 2012
Reviews:
Dr. K.G. Karmarkar
�Book
review for book titled “Management Through
Folk Wisdom by C.L. Dadhich”, published in Indian
Journal of Agricultural Economics Vol 67, No. 2,
April-June 2012
�Review
Paper titled “Performance of Marthwada
Gramin Bank: A Regional Rural Bank published in
Indian Journal of Agricultural Economics, June 2012
Dr. Suraj Commuri, Assistant Professor, State
University of New York – University at Albany, USA
Course - Market Research, eMarketing
Program - PGDM (Mktg & IM), PGPM
Prof. Lakshmi Mohan, Professor, State University of
New York – University at Albany, USA
Course - Customer Relationship Management
Program - PGDM

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