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Objects<br />
was the ‘anatomical’ version with a metal frame that was supposed to<br />
support it and keep it close to your body without causing back problems<br />
(though it was actually incredibly uncomfortable to wear).<br />
<strong>The</strong> origins of the rucksack are twofold: military and alpine. Both soldiers<br />
and mountaineers have always needed a bag in which they could keep<br />
things, while leaving their hands free to carry a rifle or grasp a safe hold,<br />
depending on the situation. Carrying heavy loads on the shoulders is a<br />
feature of many societies and cultures, in everyday situations which have<br />
nothing to do with wars or mountains. Think of the peasants’ use of panniers,<br />
bundles and sacks; or the tradition of the American Indians who<br />
carry their children on their backs in a piece of material folded like a kind<br />
of rucksack (called a papoose). This custom has been adopted by companies<br />
in the West that specialize in baby products and that now make rucksacks<br />
for carrying children.<br />
Today rucksacks (whether for travel, school, the motorbike or the mountains)<br />
have multiplied in shape, size and colour, as well as in their adaptations<br />
and transformations, like those with a walkman incorporated. <strong>The</strong><br />
better brands are distinguished by their ergonomic and functional nature:<br />
they have extra-light anatomical skeletons, are made of resistant, waterproof<br />
materials, or fabrics which absorb sweat, with internal and external<br />
pockets, a belt to fasten round the hips to help support the weight, and<br />
straps made to carry snap-links, flasks, sleeping bags or walking boots.<br />
<strong>The</strong>se are all factors which have contributed to the success of the rucksack<br />
and which allow many people, not just the young, to use this object in a<br />
personalized way and yet to feel part of a group. <strong>The</strong> rucksack has become<br />
another of those ‘multiform uniforms’ that characterize our age, a symbol<br />
of cult and culture at the same time. <strong>The</strong> fact that it may contain a Greek<br />
dictionary, a waterproof jacket or a snack is simply indicative of one of the<br />
desires that characterize our age: to be able to carry on our shoulders<br />
everywhere something like Mary Poppins’ never-ending bag.<br />
<strong>The</strong> beret has never stopped being worn by young and old, male and<br />
female alike, in many parts of the world. Typical of the time of fashion is<br />
the idea of eternal return, the cyclical nature of which presents objects from<br />
the past as if they were new and had never been seen before. In the 1990s<br />
the beret changed its size and, especially in the female version, became<br />
brightly coloured; and it was worn like the painter’s beret, or else in the<br />
centre of the head to cover the hair completely. <strong>The</strong> rule was: once you<br />
wear it, never take it off, keep it on your head in the restaurant, at your<br />
friends’ house, in the cinema and even in the classroom.<br />
This kind of head covering has a long history: its origins can be traced<br />
back to the ancient Greeks and Romans, when it was held on by a wide<br />
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