arts-e resources - PDF 3 MB - Arts Tasmania - Tasmania Online

Marketing
Mississippi Arts Commission - marketing and public relations guide
Published by the Mississippi Arts Commission, the Marketing and Public Relations Guide
offers a wealth of information on everything from how to write a press release, to handling
one-on-one meetings with members of the press.
— www.arts.state.ms.us/resources/MarketingAndPublicRelationsGuide.php
Tasmania Online
Tasmania Online is the State Library of Tasmania’s listing of Tasmanian Government, business
and community websites with the capacity for the public to upload and advertise events.
— www.tas.gov.au/tasmaniaonline/
Voices of Hope
Voices of Hope hosts an article about self-promotion, with links to low-cost promotional
resources (PDF document).
— www.voicesofhope.tv/pdf/SelfPromoArtists.pdf
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Audience development
Audience development is the term used to describe the activities you will
undertake to engage new audience members or deepen the commitment
of your existing audience members. You might set one or more of the
following objectives for your audience development activities:
• Broaden participation - increase the number of people in your target
market who are participating in the arts.
• Deepen participation - encourage those who are attending to participate more
frequently and/or in a broader range of arts experiences.
• Diversify participation - encourage specific constituencies (such as children or
specific cultural groups) to participate.
Audiences London – making relationships last
Making Relationships Last is a resource from Audiences London that breaks down the pros
and cons relevant to a range of development activities.
— www.audienceslondon.org/1158/projects-subscribers-only/making-relationships-lastresources.html
Audiences Uk
Audiences UK provides guidance and clarification on collecting, processing, analysing and
interpreting audience data. Audiences UK’s website provides; news, reports, case studies,
tools, and other resources to help you make the most of your audience data.
— www.audiencesuk.org
Australia Council for the Arts - access all areas
The Australia Council’s Access All Areas is a guide for marketing the arts to people
with disabilities.
— www.australiacouncil.gov.au/research/arts_participation/reports_and_publications/
access_all_areas_guidelines_for_marketing_the_arts_to_people_with_disabilities
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