arts-e resources - PDF 3 MB - Arts Tasmania - Tasmania Online

Marketing
M
Arts marketing
The process of attracting an audience to your work is what we most
commonly understand to be marketing. Marketing is more than any one
single activity, such as distributing a flyer or running a TV advertisement.
It is a planned process that aims to identify and attract those people or
groups you wish to have a relationship with, whether as a ticket buyer, a
visitor, a customer or even a loyal fan. A marketing plan is central to the
marketing process and will usually cover a range of information, from
research data and planning to specific promotional strategies and methods
of evaluation. It will explore the relationship you have with your customers,
taking into account a range of influencing factors, be they social, economic,
political or environmental. A marketing plan will help you to understand
whom you are trying to reach through your promotional activities, what
resources you can or should devote to these tasks and how you will know if
you are achieving results.
Arts Marketing Association
The Arts Marketing Association (UK) website provides a range of free downloads to
support the development of a marketing plan.
— www.a-m-a.org.uk/publications.asp
Australia Council for the Arts - research hub
The Australia Council’s Research Hub is a one-stop shop for information about Australian
arts and culture. It provides extensive information, case studies and advice on marketing
in the arts.
— www.australiacouncil.gov.au/research/arts_marketing
Australia Council - what’s my plan?
The What’s my Plan? publication will guide you through the steps needed to develop an
arts marketing plan.
— www.australiacouncil.gov.au/research/arts_participation/reports_and_publications/
whats_my_plan
Creative NZ
The Creative NZ website provides audience and market development resources.
— www.creativenz.govt.nz
marketingterms.com
marketingterms.com provides online marketing reference tools. Marketing terms and
techniques are explained and many useful resources are available.
— www.marketingterms.com
National Arts Marketing Project
This membership-based website provides a range of free information and tools to
support high-quality, cost-effective marketing campaigns.
— www.artsmarketing.org
National Association of Visual Arts (NAVA)
The National Association for the Visual Arts has a range of arts marketing resources available.
— www.visualarts.net.au
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