Masti Radio - Ofcom Licensing

More documents

Recommendations

Info

(ci) Describe proposed arrangements for transmission provision (installation, maintenance and repair). Our transmission provider Arqiva has the resources both to install the complete system and conduct regular maintenance. Transmission parameters will be regularly monitored via telemetry and remote monitoring systems which provide information (carrier power, lack of modulation etc) to Arqiva’s control centre on a 24 hour basis. Their maintenance personnel are highly trained and have the necessary spares and test equipment to ensure any problems are resolved quickly and that the equipment continues to operate within expected limits. (d) What is the anticipated time-lapse between the award of licence and start of broadcasting? We aim to be ready to commence broadcasting six months after licence award. 32
SECTION 105(B) AND (C): CATERING FOR TASTES AND INTERESTS/BROADENING CHOICE 4. Proposed Format A blank Format is attached at Annex 3. Fill it in, ensuring that each of the following criteria are addressed within, where it is felt appropriate to do so. It should follow the style of Ofcom Formats, which can be viewed at: http://www.ofcom.org.uk/static/radiolicensing/amfm/analogue-main.htm. Reasons for omission of any particular criteria (and it is accepted that not all criteria will be relevant to all applications) should be set out separately. The Format will form part of the licence. Therefore, questions of clarification may be asked prior to licence award and the wording amended to reflect this, if necessary. (a) Station Name (working titles accepted); (b) Service Duration. This is the number of hours you will broadcast each day. It should also include the number of hours of locally-made programming (i.e.programming made within the licensed area) promised. (c) Character of Service. This is a clear, one or two sentence description of the output and target audience. (d) Detail. This should address, where appropriate: (i) A clear description of the type/range of music. (ii) Specialist music programmes. (iii) A level of speech content (peak/non-peak) (iv) Any specific plans for local material. (v) News obligations, local and national (weekdays and weekends, peaktime, non-peak, etc.) (vi) Other character-defining elements of programming (N.B. As set out in Phase 2 of Radio - Preparing for the Future, Ofcom does not believe that the amount of automation utilised by a station is an indication of programme quality. Therefore, Ofcom has no specific rules relating to the amount of automation that a licensee may utilise, and applicants do not need to include details in their proposed Format of how much live programming they intend to provide. However, should an applicant wish to include such information, it should be included in this part of the Format and will be regarded as a binding commitment in the event of a licence award.) Our suggested Format is reproduced overleaf. You will note that while we make a firm commitment to carry ‘supplementary’ output of interest to non-Asian ethnic groups in our ‘Character of Service’, we do not specify which groups or for how long. This is purely so we do not have to seek a variation of format if, in the light of experience, we need to adjust this output in any way and should not be taken as a lack of commitment to either introducing or sustaining our dedicated Black or Chinese output. We do not define specific quotas of individual music genres for the same reason, essentially because what we are proposing is new, certainly in the Manchester market and will no doubt need to be fine-tuned. However, having very carefully formulated our programming plans we will not be expecting to stray from the spirit, or much of the detail, outlined in the forthcoming pages. Naturally we will be happy to discuss these or any other issues with Ofcom at any time. 33
Page 1 and 2: Application to Ofcom For the FM Ind
Page 3: GENERAL INFORMATION a) Name of Appl
Page 6 and 7: She has been awarded many honours f
Page 8 and 9: What is now Sunrise Radio (Yorkshir
Page 10 and 11: Between 1999 and 2001 as Chief Exec
Page 12 and 13: Director: (Non - Executive) Name: R
Page 14 and 15: (c) Involvement of the Applicant in
Page 16 and 17: Local Board Experience and Guidance
Page 18 and 19: (v) Grants and donations We are not
Page 20 and 21: Understandably therefore, third gen
Page 22 and 23: Format Our dynamic daytime music po
Page 24 and 25: According to the most recently avai
Page 26 and 27: (iv) The basis on which the estimat
Page 28 and 29: To project weekly reach amongst Bla
Page 31: The second map predicts interferenc
Page 35 and 36: 5. Programming Philosophy (a) This
Page 37 and 38: Below are the ‘first choice’ mu
Page 39 and 40: A Christian programme featuring Gos
Page 41 and 42: • broadening the range of local c
Page 43 and 44: Stations with weekly audiences of 2
Page 45 and 46: Masti Radio Listening Study - July
Page 47 and 48: Asian Sound Monitoring - Summary of
Page 49 and 50: Music to Speech Ratio (excluding ad
Page 51 and 52: Monitoring Summary - Galaxy 102 Our
Page 53 and 54: 1300 - 1600 Strictly Filmi ‘Forge
Page 55 and 56: Masti Radio Original Research Objec
Page 57 and 58: So now we believe more strongly tha
Page 59 and 60: % of listeners to Asian Sound Radio
Page 61 and 62: % of Radio Listeners Aged 15-34 In
Page 63 and 64: % of Radio Listeners Aged 15-34 % o
Page 65 and 66: The Ethnic Composition of Greater M
Page 67 and 68: Here is a selection of quotes from

Masti Radio - Ofcom Licensing

Create successful ePaper yourself

Delete template?

Save as template?