Masti Radio - Ofcom Licensing

In 2004 Ashad was the proud recipient of the Business Award at the Asian Jewel
Awards and was also a runner-up at the National Business Awards for the entrepreneur
of the year 2005. He describes himself as a very hardworking, honest person with
excellent communication skills who enjoys building good rapport with business
executives and the general public alike. His achievements from a very early age show
strength of character, self motivation and the drive to go on and succeed further. He is
the type of individual who gives 100% in all aspects of his life be it business or in his
personal interests such as swimming, squash or travelling the world.
Arshad contributes his spare time as well as donating to most registered local and
national charities. At present he is a trustee of a charity organisation which supplies free
medicine and medical check-ups to poor patients in third world countries.
With his local knowledge and interest in the North, particularly the Greater Manchester
area, Arshad shares a strong affinity with the aims of Masti Radio and wants to
encourage the growth of the local economy by investing in its youth. His winning
experiences clearly indicate the dizzy heights that young Asian entrepreneurs can aspire
to - and reach - if they are given the tools and possess strength of character, confidence
and drive to succeed. Masti Radio will give a voice and a basis on which to build these
tools with these youngsters.
His fellow Board members at Masti Radio welcome his involvement, recognising his vast
business success, acumen and commitment to the Manchester area.
Director: (Executive - MD)
Name: Ms Usha Parmar
Occupation: Company and Managing Director
Other directorships: Bradford City Radio Ltd;
Club Asia (London) Ltd;
Intime Promotions;
Action for Business (Bradford) Ltd
TVO…Ltd
Other media interests: Bradford City Radio Ltd;
Club Asia (London) Ltd;
TVO…Ltd
Background and relevant media experience:
Usha Parmar is widely respected as a very successful radio executive. She combines
being sales driven with being dedicated to helping the development of younger Asians.
Her career in radio began 16 years ago when she moved from the computer industry to
take the helm of Bradford City Radio. She transformed this loss making company into a
profitable operation within three and a half years, through a combination of a focussed
strategy and entrepreneurial skill. She also gained a majority shareholding, reducing the
influence of Sunrise Radio London but retaining the name for local branding continuity.
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