Masti Radio - Ofcom Licensing

Asian Surveys Summary – Manchester-wide Commercial Local Stations
Dec 2004 July 2006
Stations % of Asian Listeners % of Asian Listeners
(sample: 504 Adults) (sample:150 15-34’s)
Asian Sound Radio 72% 28.6%
Galaxy 102 28.6% 44.9%
Key 103 23.6% 18.4%
105.4 Century FM 2.2% 3.1%
100.4 Smooth FM 0.4% 2%
Capital Gold Manchester 0.6% 0%
Magic 1152 1.6% 2.0%
Monitoring
For our original 2005 application we monitored and logged the three local commercial
stations which attract Asian listeners in any numbers in order to prove how Masti Radio
will broaden choice by being fundamentally different to anything currently on offer.
Given the great degree of obvious difference, even from a non-Asian standpoint,
between Masti Radio and all other stations except Asian Sound Radio, we have remonitored
only that station in preparation for this application, noting a few changes in the
process.
Monitoring Summary - Asian Sound Radio
Monitoring Schedule 1: 1100 Monday 17 th January -1100 Wednesday 19 th January 2005
All station output items during the 28 hours of (mainly ‘daytime’) chronological monitoring
were timed in seconds (totalling 100,800) and noted on a spreadsheet. See Confidential
Appendix CA8.
Monitoring Schedule 2: Thursday 14 th , Monday 18 th and Tuesday 19 th September 2006
During a 65 hour period over the three days all but the following 23 hours were
analysed: 00.00-07.00 each day (Back to Back Music and Religious Output); 21.00-
00.00 each day (14 th Mirpuri Programme; 18 th Gujrati ;19 th Urdu). For the spreadsheet
see Confidential Appendix CA8B.
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