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Sustaining Livelihoods through Organic Agriculture in Tanzania - UMB

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3. To plan actions at the <strong>in</strong>dividual levels and <strong>in</strong>stitutional levels, dissem<strong>in</strong>ate<br />

f<strong>in</strong>d<strong>in</strong>gs <strong>through</strong> a press conference.<br />

The first objective was pursued <strong>through</strong> presentations and <strong>in</strong>dividual and group work.<br />

A guided vision<strong>in</strong>g was undertaken <strong>in</strong> order to create a shared vision for the future of<br />

the organic sector. At its simplest level, a shared vision is the answer to the question:<br />

‘what do we want to create?’ (Senge, 1990). Visions may also be conceived as<br />

‘powerful mental images of what we want to create <strong>in</strong> the future. They reflect what<br />

we care about the most, and are harmonious with our values and sense of purpose’<br />

(Parker, 1990). Thus vision<strong>in</strong>g leads to a workable and purposeful shared alternative<br />

to an exist<strong>in</strong>g system. Liu (1994: 114) states that ‘there is no better <strong>in</strong>centive or<br />

motivation for a group than to have a general vision of its situation, to get a glimpse<br />

of a desirable future, and to experience the start of master<strong>in</strong>g its own development’.<br />

The f<strong>in</strong>al activity, development of strategies, took place <strong>through</strong> the <strong>in</strong>dividual and<br />

then group formulation of action plans around specific challenges and themes. The<br />

press conference was designed <strong>in</strong> a participatory way, and ended up be<strong>in</strong>g a panel of<br />

six speakers represent<strong>in</strong>g different stakeholder groups followed by a question-andanswer<br />

session. N<strong>in</strong>e journalists attended result<strong>in</strong>g <strong>in</strong> two articles, four radio bullet<strong>in</strong>s<br />

and coverage on local television.<br />

4.12 Digest<strong>in</strong>g the f<strong>in</strong>d<strong>in</strong>gs<br />

An analytic strategy was formulated <strong>in</strong> order to prioritise what to analyse, why and<br />

how. With regards to the case studies it was decided to analyse <strong>in</strong>formation relat<strong>in</strong>g to<br />

organic agriculture as a livelihood strategy <strong>in</strong>clud<strong>in</strong>g the different forms of capital<br />

assets and the susta<strong>in</strong>ability of the system. The pr<strong>in</strong>ciple of “optimal ignorance” was<br />

adopted <strong>in</strong> order to analyse only what is necessary <strong>in</strong> order to understand the role of<br />

organic agriculture <strong>in</strong> improv<strong>in</strong>g livelihoods, and thus there was a focus on the facts<br />

necessary for improv<strong>in</strong>g the systems, and <strong>in</strong>puts to strategies and plans of action.<br />

The key aspect of qualitative data analysis is that the material itself should speak and<br />

determ<strong>in</strong>e the structure of the data presentation. In-depth <strong>in</strong>terviews were analysed<br />

us<strong>in</strong>g a bottom-up procedure whereby the material and key quotes was marked and<br />

labelled, and arranged <strong>in</strong>to groups. This yielded relevant statements, viewpo<strong>in</strong>ts and<br />

<strong>in</strong>sights. For the large part soft quantification was used (e.g. referr<strong>in</strong>g to all, most of,<br />

several, a few rather than exact figures).<br />

Various cod<strong>in</strong>g procedures were used to generate descriptions and themes from the<br />

data collected dur<strong>in</strong>g the CSR. Codes were affixed to field notes from observation and<br />

<strong>in</strong>terviews. Information derived from the case studies was categorised and tabulated<br />

accord<strong>in</strong>g to the SL framework and different models of susta<strong>in</strong>ability and farm<strong>in</strong>g<br />

systems. Information arrays and data displays were used for organis<strong>in</strong>g and<br />

summaris<strong>in</strong>g the evidence. This <strong>in</strong>formation was then used to address the <strong>in</strong>itial<br />

propositions. The emphasis of case study analysis was on explanation build<strong>in</strong>g and<br />

there was constant reference to the orig<strong>in</strong>al purpose of the enquiry and possible<br />

alternative explanations.<br />

On-go<strong>in</strong>g reflection was also part of the analysis, and reflections and other remarks<br />

were cont<strong>in</strong>uously noted <strong>in</strong> the marg<strong>in</strong>s of fieldwork notebooks. After isolat<strong>in</strong>g<br />

patterns, processes, commonalities and differences, for example when build<strong>in</strong>g the<br />

34

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