BA101 Introduction to Business International Business Module
BA101 Introduction to Business International Business Module
BA101 Introduction to Business International Business Module
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Learning Objectives<br />
� Review <strong>International</strong> Marketing<br />
Blunders<br />
� Understand Key Marketing Concepts<br />
� Review Product Considerations<br />
� Understand the importance of<br />
building cus<strong>to</strong>mer relationships<br />
internationally