BA101 Introduction to Business International Business Module

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Product Consideration � Alternative is to diversify location for manufacturing • Delphi (a GM parts supplier) follows GM to Mexico • Suppliers follow McDonalds to various countries � Market Related Factors – • An international manager needs to consider the political, economic, and cultural environment
Understanding Your Customer � International marketing requires that you not only have a good handle on the fundamentals of marketing but also understand the context of the culture that you are marketing to. � Context is seen as one of the most important cultural dimensions and most difficult to define. Context has to do with how much you have to know about a culture to communicate effectively. � All countries cultures fall within a continuum of being either high context – low context – or somewhere in the middle.
Page 1 and 2: BA101 Introduction to Business Inte
Page 3 and 4: International Marketing Blunders
Page 5 and 6: Overview of Key Concepts - I Organi
Page 7: Product Consideration � How attra
Page 11 and 12: High & Low Culture Variation Source
Page 13 and 14: Country Alignment on Continuum Sour
Page 15 and 16: Selected Videos…… (right click
Page 17 and 18: Selected Resources & Websites……
Page 19: Citations � 1. Ball, Geringer, Mi

BA101 Introduction to Business International Business Module

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