BA101 Introduction to Business International Business Module
BA101 Introduction to Business International Business Module
BA101 Introduction to Business International Business Module
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Product Consideration<br />
� How attractive is the product or service <strong>to</strong><br />
international markets?<br />
• Can the product be adapted <strong>to</strong> a foreign<br />
market?<br />
• How close are you <strong>to</strong> those markets?<br />
• Most companies enter in<strong>to</strong> foreign markets by<br />
concentrating on a few select markets and<br />
keeping the product basically the same.<br />
Consider a company that produces US flags –<br />
what are good markets <strong>to</strong> consider?
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