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World Dairy Expo Supplement (complete PDF) - Hoards Dairyman

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HOARD’S DAIRYMAN<br />

Around the world of dairy<br />

STEVEN A. Larson, a dairy<br />

journalist and editor of Hoard’s<br />

<strong>Dairy</strong>man magazine, who has<br />

been educating<br />

dairy producers<br />

and sharing<br />

their stories for<br />

over four decades,<br />

has been named<br />

the 2011 National<br />

<strong>Dairy</strong> Shrine<br />

Guest of Honor.<br />

The prestigious award is given each<br />

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Larson named Guest of Honor<br />

year to salute a contemporary leader<br />

for his or her outstanding achievements<br />

and contributions that benefit<br />

the dairy industry.<br />

As a Hoard’s <strong>Dairy</strong>man associate<br />

editor from 1969 to 1998, Larson<br />

covered important dairy topics<br />

around the United States and the<br />

world. He also solicited articles on<br />

contemporary topics from leading<br />

dairy professionals and scientists.<br />

“Steve kept his finger on the pulse<br />

of the dairy industry,” says George<br />

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Shook, professor emeritus at the<br />

University of Wisconsin-Madison.<br />

Larson’s dedication to fair, honest<br />

journalism earned him the title of<br />

managing editor of Hoard’s <strong>Dairy</strong>man<br />

in 1998. In this role, Larson<br />

has been responsible for the magazine’s<br />

editorial page and Washington<br />

<strong>Dairy</strong>grams, as well as other<br />

topics, including milk marketing,<br />

dairy policy, dairy product promotion,<br />

nutrition, and herd health.<br />

“Larson’s editorials are charac-<br />

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terized by his values of fairness,<br />

objectivity, integrity, and a forwardlooking<br />

approach,” explains Shook.<br />

“His positions are well-reasoned and<br />

designed to promote the well-being<br />

of the entire industry.”<br />

Larson frequently attends regional<br />

and national meetings, learning the<br />

latest recommendations for dairy<br />

producers, milk processors, and farm<br />

suppliers. Because of his deep knowledge<br />

and understanding of the dairy<br />

industry, Larson has been invited to<br />

speak in 29 states, three Canadian<br />

provinces, and Mexico.<br />

Along with his role at Hoard’s<br />

<strong>Dairy</strong>man, Larson has served as an<br />

advisor or board member on numerous<br />

dairy organizations, professional<br />

societies, and university departments,<br />

including the National <strong>Dairy</strong><br />

Shrine. Larson served on the board<br />

of directors from 1990 to 1996 and<br />

was president of the National <strong>Dairy</strong><br />

Shrine in 1995. He also volunteered<br />

numerous hours promoting and<br />

improving the National <strong>Dairy</strong> Shrine<br />

Museum at Fort Atkinson, Wis.<br />

In addition to his contributions to<br />

the dairy industry, Larson is also<br />

very active in his community. He<br />

served as president in many diverse<br />

organizations, including the Wisconsin<br />

Public Radio Association, Fort<br />

Atkinson United Way, and Trinity<br />

Lutheran Church.<br />

“Larson is an unassuming individual<br />

of great personal integrity,<br />

a leading spokesman for the U.S.<br />

dairy industry, a trusted advisor,<br />

and a leader in his local community,”<br />

says Shook.<br />

Respected by many people in the<br />

dairy industry, Larson has received<br />

an array of prestigious awards for his<br />

leadership. In 2003, Kansas State University<br />

recognized him as their Distinguished<br />

Agricultural Alumni. In 2004,<br />

he was honored with the American<br />

<strong>Dairy</strong> Science Association’s Distinguished<br />

Service award, and, in 2007,<br />

Larson was named the <strong>World</strong> <strong>Dairy</strong><br />

<strong>Expo</strong> Industry Person of the Year.<br />

“Through the written word, Steve<br />

has had a positive influence on dairy<br />

producers throughout the United<br />

States and the world,” explains<br />

John Meyer, chief executive officer<br />

for Holstein Association USA, Inc.<br />

“He has been a great leader in our<br />

industry at large and a valuable<br />

board member and president of the<br />

National <strong>Dairy</strong> Shrine.”<br />

Larson currently resides in Whitewater,<br />

Wis., with his wife, Leota.<br />

He will be honored at the annual<br />

National <strong>Dairy</strong> Shrine awards banquet<br />

on October 6 during <strong>World</strong><br />

<strong>Dairy</strong> <strong>Expo</strong> in Madison, Wis.<br />

For more information about the<br />

banquet or award winners being<br />

recognized by National <strong>Dairy</strong><br />

Shrine, please contact David Selner,<br />

executive director, at (920)<br />

863-6333. National <strong>Dairy</strong> Shrine<br />

membership information is also<br />

available by phone or online at<br />

www.dairyshrine.org.

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