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World Dairy Expo Supplement (complete PDF) - Hoards Dairyman

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HOARD’S DAIRYMAN<br />

Around the world of dairy<br />

VERNICE and Dan Moon,<br />

Monona, Iowa, have been named<br />

the third Robert “Whitey” McKown<br />

Master Breeder Award winner. The<br />

award will be presented Friday,<br />

October 7, at the beginning of the<br />

International Holstein Show.<br />

The Moondale prefix began in<br />

1962 when Dan’s father, Vernice,<br />

began buying registered Holsteins.<br />

Since that initial purchase, the<br />

50-cow herd has become a well-<br />

EXPO 30 September 10, 2011<br />

Moons win McKown Master Breeder Award<br />

recognized breeding establishment<br />

throughout the Midwest and<br />

the nation. In the past 50 years,<br />

the Moons have bred 134 Excellent<br />

cows. Of those, 23 are Excellent 92;<br />

11, EX-93; 5, EX-94; and 2, EX-95<br />

with the highest being EX-95 4E. In<br />

addition, the herd has bred six Gold<br />

Medal Dams (GMD) and five Dams<br />

of Merit (DOM).<br />

For these efforts, the Moons are<br />

17-year recipients of the Progres-<br />

Circle No. 17 on Reader Response Card<br />

by Hoard’s <strong>Dairy</strong>man staff<br />

sive Breeders Registry (PBR) Award<br />

by Holstein USA given annually to<br />

the nation’s top type and production<br />

herds. This past year, the Moon’s<br />

homebred herd averaged 112.4<br />

breed age average (BAA) for type<br />

which ranked them in the top 25<br />

herds overall in the nation no matter<br />

the herd size.<br />

At their most recent classification,<br />

they had a 113 BAA with 26 Excellent<br />

cows, 20 Very Good, with none<br />

lower. In the past, the Moondale<br />

herd ranked as high as fifth nationally<br />

for BAA, competing side by side<br />

with operations that have a higher<br />

percentage of purchased animals<br />

than the Moon family. Besides having<br />

outstanding type, the Moon’s<br />

Holsteins average over 25,000<br />

pounds of milk.<br />

Today’s herd is managed by three<br />

generations of the Moon Family.<br />

They include: Vernice and his wife,<br />

Bev; Dan and his wife, Nancy. In<br />

addition, Dan and Nancy’s children,<br />

Kyle, Emily, and Ryan, also are<br />

involved with Moondale Holsteins.<br />

The cornerstone of the Moon herd<br />

is Moondale Mark Poppy, EX-94<br />

5E, GMD. Poppy produced 325,000<br />

pounds of lifetime milk and had<br />

three Excellent daughters with<br />

the highest being EX-95 3E. In all,<br />

there are six-, seven-, and eight-generation<br />

Excellent branches from the<br />

Poppy cow family.<br />

No stranger to the show ring,<br />

the Moons have won the Premier<br />

Breeder banner at the Iowa State<br />

Holstein Show for 16 of the past 19<br />

years. Additionally, they have been<br />

Premier Breeder 11 times. Moondale<br />

Stephanie-TW, scored EX-95 2E,<br />

was most recently Grand Champion<br />

and Champion Bred and Owned at<br />

the 2009 Iowa State Holstein Show.<br />

In 2007, Stephanie was Reserve<br />

All-American 5-Year-Old Cow after<br />

placing second in her class at <strong>World</strong><br />

<strong>Dairy</strong> <strong>Expo</strong>. That same year, they<br />

also bred an All-Canadian nomination.<br />

In 2008, Moondale was Premier<br />

Breeder and Exhibitor at the<br />

Midwest Fall National Show.<br />

The winner of the McKown Master<br />

Breeder Award is chosen by<br />

the members of the Klussendorf<br />

Association. The award honors a<br />

well-managed breeder herd who<br />

is successful showing and judging<br />

and emphasizes all qualities of<br />

the Klussendorf Award, including<br />

ability, character, endeavor, and<br />

sportsmanship.<br />

The Robert “Whitey” McKown<br />

Memorial Breeder Award was made<br />

possible by the family and friends<br />

of the 1997 Honorary Klussendorf<br />

honoree after his passing in 2009.<br />

Whitey joined the Holstein <strong>World</strong><br />

staff in 1956 and became widely<br />

respected as he traveled nationally<br />

and internationally, reporting on<br />

shows, sales, meetings, and other<br />

Holstein events. The 1987 National<br />

<strong>Dairy</strong> Shrine president also developed<br />

MooKown Holsteins at Belleville,<br />

N.Y.<br />

The Klussendorf Memorial Association,<br />

considered by many as<br />

the Hall of Fame for <strong>Dairy</strong> Cattle<br />

Exhibitors, began in 1937 in<br />

memory of Arthur B. Klussendorf,<br />

considered the outstanding dairy<br />

cattle showman of his time. Each<br />

year, the Klussendorf Association<br />

votes to add a new dairy cattle<br />

exhibitor to its roles with lifetime<br />

membership for their cumulative<br />

works, including ability, character,<br />

endeavor, and sportsmanship.

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