World Dairy Expo Supplement (complete PDF) - Hoards Dairyman
World Dairy Expo Supplement (complete PDF) - Hoards Dairyman
World Dairy Expo Supplement (complete PDF) - Hoards Dairyman
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HOARD’S DAIRYMAN<br />
Around the world of dairy<br />
VERNICE and Dan Moon,<br />
Monona, Iowa, have been named<br />
the third Robert “Whitey” McKown<br />
Master Breeder Award winner. The<br />
award will be presented Friday,<br />
October 7, at the beginning of the<br />
International Holstein Show.<br />
The Moondale prefix began in<br />
1962 when Dan’s father, Vernice,<br />
began buying registered Holsteins.<br />
Since that initial purchase, the<br />
50-cow herd has become a well-<br />
EXPO 30 September 10, 2011<br />
Moons win McKown Master Breeder Award<br />
recognized breeding establishment<br />
throughout the Midwest and<br />
the nation. In the past 50 years,<br />
the Moons have bred 134 Excellent<br />
cows. Of those, 23 are Excellent 92;<br />
11, EX-93; 5, EX-94; and 2, EX-95<br />
with the highest being EX-95 4E. In<br />
addition, the herd has bred six Gold<br />
Medal Dams (GMD) and five Dams<br />
of Merit (DOM).<br />
For these efforts, the Moons are<br />
17-year recipients of the Progres-<br />
Circle No. 17 on Reader Response Card<br />
by Hoard’s <strong>Dairy</strong>man staff<br />
sive Breeders Registry (PBR) Award<br />
by Holstein USA given annually to<br />
the nation’s top type and production<br />
herds. This past year, the Moon’s<br />
homebred herd averaged 112.4<br />
breed age average (BAA) for type<br />
which ranked them in the top 25<br />
herds overall in the nation no matter<br />
the herd size.<br />
At their most recent classification,<br />
they had a 113 BAA with 26 Excellent<br />
cows, 20 Very Good, with none<br />
lower. In the past, the Moondale<br />
herd ranked as high as fifth nationally<br />
for BAA, competing side by side<br />
with operations that have a higher<br />
percentage of purchased animals<br />
than the Moon family. Besides having<br />
outstanding type, the Moon’s<br />
Holsteins average over 25,000<br />
pounds of milk.<br />
Today’s herd is managed by three<br />
generations of the Moon Family.<br />
They include: Vernice and his wife,<br />
Bev; Dan and his wife, Nancy. In<br />
addition, Dan and Nancy’s children,<br />
Kyle, Emily, and Ryan, also are<br />
involved with Moondale Holsteins.<br />
The cornerstone of the Moon herd<br />
is Moondale Mark Poppy, EX-94<br />
5E, GMD. Poppy produced 325,000<br />
pounds of lifetime milk and had<br />
three Excellent daughters with<br />
the highest being EX-95 3E. In all,<br />
there are six-, seven-, and eight-generation<br />
Excellent branches from the<br />
Poppy cow family.<br />
No stranger to the show ring,<br />
the Moons have won the Premier<br />
Breeder banner at the Iowa State<br />
Holstein Show for 16 of the past 19<br />
years. Additionally, they have been<br />
Premier Breeder 11 times. Moondale<br />
Stephanie-TW, scored EX-95 2E,<br />
was most recently Grand Champion<br />
and Champion Bred and Owned at<br />
the 2009 Iowa State Holstein Show.<br />
In 2007, Stephanie was Reserve<br />
All-American 5-Year-Old Cow after<br />
placing second in her class at <strong>World</strong><br />
<strong>Dairy</strong> <strong>Expo</strong>. That same year, they<br />
also bred an All-Canadian nomination.<br />
In 2008, Moondale was Premier<br />
Breeder and Exhibitor at the<br />
Midwest Fall National Show.<br />
The winner of the McKown Master<br />
Breeder Award is chosen by<br />
the members of the Klussendorf<br />
Association. The award honors a<br />
well-managed breeder herd who<br />
is successful showing and judging<br />
and emphasizes all qualities of<br />
the Klussendorf Award, including<br />
ability, character, endeavor, and<br />
sportsmanship.<br />
The Robert “Whitey” McKown<br />
Memorial Breeder Award was made<br />
possible by the family and friends<br />
of the 1997 Honorary Klussendorf<br />
honoree after his passing in 2009.<br />
Whitey joined the Holstein <strong>World</strong><br />
staff in 1956 and became widely<br />
respected as he traveled nationally<br />
and internationally, reporting on<br />
shows, sales, meetings, and other<br />
Holstein events. The 1987 National<br />
<strong>Dairy</strong> Shrine president also developed<br />
MooKown Holsteins at Belleville,<br />
N.Y.<br />
The Klussendorf Memorial Association,<br />
considered by many as<br />
the Hall of Fame for <strong>Dairy</strong> Cattle<br />
Exhibitors, began in 1937 in<br />
memory of Arthur B. Klussendorf,<br />
considered the outstanding dairy<br />
cattle showman of his time. Each<br />
year, the Klussendorf Association<br />
votes to add a new dairy cattle<br />
exhibitor to its roles with lifetime<br />
membership for their cumulative<br />
works, including ability, character,<br />
endeavor, and sportsmanship.