CEWE COLOR Holding AG - Deutsches Eigenkapitalforum

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Core measures in the analogue/digital transformation process A. Capacities adjusted BB. Innovations launched early 1 Investments in new technologies 2 Sales channels adapted (Internet) 3 NNew products d t ddeveloped l d 4 Brand established 5 Basis for the future set C. Soundly financed ► Transformation means innovation Page 30
Early start to innovation 1994 1997 1998 Digital photos First digital station Online as a PhotoIndex worldwide photo p oto offer o e Page 31 ► As a first mover, <strong>CEWE</strong> <strong>COLOR</strong> launched digital technologies as early as in 1994 (far ahead of the market)
Page 1 and 2: CEWE COLOR Company Presentation Ger
Page 3 and 4: Page 3 Agenda 1. In a nutshell 2. W
Page 5 and 6: Analogue/Digital transformation (1/
Page 7 and 8: Highlights 2009 (1/2) Restructuring
Page 9 and 10: Key figures (1/2) Voolume P&L 2004
Page 11 and 12: Here is why you should invest in CE
Page 13 and 14: Page 13 Agenda 1. In a nutshell 2.
Page 15 and 16: Personalised photo products 1. Prin
Page 17 and 18: 45,000 trade partners in Europe Pha
Page 19 and 20: Photo servicer for retailers Retail
Page 21 and 22: Corporate structure of the CEWE COL
Page 23 and 24: Page 23 Agenda 1. In a nutshell 2.
Page 25 and 26: Competitors in the photo industry A
Page 27 and 28: Reduction in capacity Number of ope
Page 29: Requirements for restructuring resu
Page 33 and 34: Investments in digital printers 1 P
Page 35 and 36: Investment in new technologies 1 In
Page 37 and 38: Internet sales innovation 2 Example
Page 39 and 40: Personalised photo calendars 3 ►
Page 41 and 42: Photo greeting cards Page 41 HHome-
Page 43 and 44: Photo greeting cards Page 43 CCommu
Page 45 and 46: Disney designs 3 In cooperation wit
Page 47 and 48: Photo gift articles Mousepad PProdu
Page 49 and 50: Wall decoration 3 XXL poster with i
Page 51 and 52: CEWE PHOTO BOOK Large Square Photo
Page 53 and 54: CEWE SPECIAL-OCCASION PHOTO BOOKS Y
Page 55 and 56: Commercial use for CEWE PHOTO BOOKS
Page 57 and 58: Brand presentation in stores 4 Page
Page 59 and 60: Brand campaigns in daily newspapers
Page 61 and 62: TV campaign 4 ► Approx. 1,200 TV
Page 63 and 64: Digital printing for commercial use
Page 65 and 66: Test wins and awards gained Technol
Page 67 and 68: CEWE PHOTO BOOK growth Number of CE
Page 69 and 70: Market leadership in photofinishing
Page 71 and 72: 2010 Best Innovator Award ► CEWE
Page 73 and 74: CEWE COLOR results since 1998 1. EB
Page 75 and 76: CEWE COLOR share price Performance
Page 77 and 78: Shareholder structure (November 201
Page 79 and 80: Analysts' opinions on CEWE Overview
Page 81 and 82:
Highlights Q1-Q3/2010 (1/4) 1 2 3 4
Page 83 and 84:
Q3 turnover Q3 turnover in EUR mill
Page 85 and 86:
Photos total by quarter Seasonal di
Page 87 and 88:
CEWE PHOTO BOOK growth in Q3 Number
Page 89 and 90:
EBIT before restructuring by quarte
Page 91 and 92:
Marketing expenditure since 2002 Ma
Page 93 and 94:
Unaided brand awareness CEWE FOTOBU
Page 95 and 96:
Free cash flow in Q3 CCash h fl flo
Page 97 and 98:
12-month ROCE 12-month EBIT [in EUR
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CEWE COLOR Holding AG - Deutsches Eigenkapitalforum

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