The Fruit Shop - NHSGGC Public Health Resource Unit

present particular barriers to achieving a healthy diet. A number of
recommendations within this plan relate to fruit and vegetables,
with the target of doubling fruit and vegetable intake by 2005 being
described as the single most important dietary target. A healthier
diet has also been identified as one of the national priorities in
Towards a Healthier Scotland (1999), which endorsed the targets set
out in the SDAP. The SDAP has recently been updated by Eating for
Health, Meeting the Challenge (2004), which calls for a more co-
ordinated approach to the implement the SDAP, both nationally and
locally at strategic and policy levels, building upon key actions in
Improving Health in Scotland: The Challenge (2003), commonly
known as the National Challenge Plan.
The National Challenge Plan (2003) provides a strategic framework
to support the processes required to deliver a more rapid rate of
health improvement in Scotland. It builds on the foundation of
Towards a Healthier Scotland (1999), and is focussed on
implementing the next phase of the SDAP to the extent that it has a
measurable, incremental impact each year to 2010.
The key conceptual stages are to: -
• Increase the demand for healthy food
• Supply the demand for healthy food
• Provide support, education and skill development to allow
people to act on this information to make healthy choices
Both the SDAP and The National Challenge Plan (2003) emphasise
the importance of removing attitudinal and practical barriers
perceived as preventing the population from having full access to a
healthy diet. Implementation will take a multi-setting approach to
provide opportunities for and access to healthy food choices. This
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