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Fruit and vegetable consumption and waste in Australia - VicHealth

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These reports <strong>and</strong> the debate <strong>and</strong> discussion that they have generated has built a<br />

platform for action <strong>and</strong> policy-mak<strong>in</strong>g around food, health <strong>and</strong> the environment. In July<br />

2008, the Strategy Unit <strong>in</strong> the UK Cab<strong>in</strong>et Office released the report Food Matters:<br />

Towards a Strategy for the 21 st Century, an attempt to move the rhetoric to practice. This<br />

report reviewed the ma<strong>in</strong> trends <strong>in</strong> food production <strong>and</strong> <strong>consumption</strong> <strong>in</strong> the UK <strong>and</strong> the<br />

implications of those trends on the economy, society <strong>and</strong> the environment. It took a holistic<br />

approach to the food <strong>and</strong> nutrition system - as promulgated by the New Nutrition Science<br />

project. In addition to present<strong>in</strong>g the current state of affairs, the report outl<strong>in</strong>es objectives<br />

for a future food strategy <strong>and</strong> the means for achiev<strong>in</strong>g them. Most importantly, the UK<br />

Government agreed to take forward all proposals presented. In the report, the government<br />

acknowledges that a healthier, more susta<strong>in</strong>able diet would need to conta<strong>in</strong> less animal<br />

products than those typically eaten today <strong>and</strong> also presents several strategies for<br />

<strong>in</strong>creas<strong>in</strong>g fruit <strong>and</strong> <strong>vegetable</strong> <strong>consumption</strong> (Strategy Unit, 2008).<br />

One of the fundamental failures of the current system is the low <strong>consumption</strong> / high<br />

<strong>waste</strong> paradigm for fruit <strong>and</strong> <strong>vegetable</strong>s <strong>in</strong> develop<strong>in</strong>g countries. Despite their<br />

exceptional nutritional qualities <strong>and</strong> preferential environmental profiles compared with<br />

animal-based products, fruit <strong>and</strong> <strong>vegetable</strong>s are consistently undervalued by<br />

governments <strong>and</strong> consumers.<br />

In <strong>Australia</strong>, there has been no National Food <strong>and</strong> Nutrition Policy s<strong>in</strong>ce 1992. In order<br />

to develop an updated policy that will set the framework for supply<strong>in</strong>g the population with<br />

healthy, nutritious food <strong>in</strong> an ecologically, socially <strong>and</strong> culturally susta<strong>in</strong>able way, we<br />

must first underst<strong>and</strong> how the supply system works. In this report we reveal what<br />

happens to fruit <strong>and</strong> <strong>vegetable</strong>s after leav<strong>in</strong>g <strong>Australia</strong>n farm gates <strong>and</strong>, based on that<br />

<strong>in</strong>formation, make recommendations for improv<strong>in</strong>g the current situation. Emphasis is<br />

placed on strategies that <strong>in</strong>crease <strong>consumption</strong> <strong>and</strong> decrease wastage of fruit <strong>and</strong><br />

<strong>vegetable</strong>s. This report focuses specifically on fruit <strong>and</strong> <strong>vegetable</strong>s due to their role <strong>in</strong><br />

promot<strong>in</strong>g personal, population <strong>and</strong> planetary health – the goal of the New Nutrition<br />

Science project.<br />

<strong>Fruit</strong> <strong>and</strong> Vegetable Consumption <strong>and</strong> Waste <strong>in</strong> <strong>Australia</strong> 6

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