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Fruit and vegetable consumption and waste in Australia - VicHealth

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Another form of food security that is sometimes discussed <strong>in</strong> relation to <strong>in</strong>creased<br />

<strong>consumption</strong> of local, unprocessed, lower-impact diets (with implied high fruit <strong>and</strong><br />

<strong>vegetable</strong> <strong>consumption</strong>) is national food security. This type of food security refers to<br />

sufficient domestic food production to feed the <strong>Australia</strong>n population. The contention is<br />

that dependence on other nations to supply <strong>Australia</strong>ns with healthy food could leave<br />

many <strong>in</strong> food <strong>in</strong>security should <strong>in</strong>ternational relations fail or global food stocks become<br />

further depleted. This argument is based on the assumption that <strong>Australia</strong> has the<br />

capacity to produce enough food to support its population if lower-impact diets are adopted.<br />

Despite research <strong>in</strong>dicat<strong>in</strong>g lower fruit <strong>and</strong> <strong>vegetable</strong> <strong>consumption</strong> among those on lower<br />

<strong>in</strong>comes (Drewnowski & Spector, 2004), the fewer value-add<strong>in</strong>g processes that a food<br />

product goes through, the cheaper the cost (by weight). A study <strong>in</strong> Cardiff, Wales found<br />

that <strong>consumption</strong> of a vegetarian diet cost 15% less than <strong>consumption</strong> of the average,<br />

non-vegetarian diet (even though the vegetarian diet <strong>in</strong>cluded large amounts of expensive<br />

cheese) (Coll<strong>in</strong>s & Fairchild, 2007). Additionally, when fresh fruit <strong>and</strong> <strong>vegetable</strong><br />

procurement is local - such as through farmers markets or community supported<br />

agriculture - economic benefits flow back <strong>in</strong>to the community. Surveys of community<br />

supported agriculture members <strong>in</strong> the USA have found that the majority <strong>in</strong>creased their<br />

<strong>consumption</strong> of produce after jo<strong>in</strong><strong>in</strong>g (Oberholtzer, 2004; Perez, Allen, & Brown, 2003).<br />

This be<strong>in</strong>g said, recent <strong>Australia</strong>n research has revealed that the costs of healthy foods<br />

(<strong>in</strong>clud<strong>in</strong>g fruit <strong>and</strong> <strong>vegetable</strong>s) have risen slightly more than unhealthy foods relative to<br />

<strong>in</strong>flation, so the marg<strong>in</strong> of sav<strong>in</strong>gs between produce <strong>and</strong> less healthy alternatives is<br />

narrower today than fifteen years ago (Burns, 2008).<br />

With a very large number of <strong>Australia</strong>n farms currently <strong>in</strong>volved <strong>in</strong> animal production,<br />

recommend<strong>in</strong>g reduced <strong>consumption</strong> of animal products, even as a way for consumers<br />

to save money, protect their health <strong>and</strong> lessen the environmental impact of their diet, is<br />

problematic. The challenge will be <strong>in</strong> ethically manag<strong>in</strong>g the transition from unsusta<strong>in</strong>able<br />

to susta<strong>in</strong>able food systems. Like the wild l<strong>and</strong>scapes <strong>and</strong> ecosystems that for millennia<br />

fed our hunter-gatherer ancestors, these susta<strong>in</strong>able food systems will be dom<strong>in</strong>ated by<br />

a range of plants that <strong>in</strong>variably outnumber the animals which feed upon them. As British<br />

biologist <strong>and</strong> writer Col<strong>in</strong> Tudge wrote, “If farm<strong>in</strong>g is to be susta<strong>in</strong>able, then whatever<br />

form it takes it must conform to the logistics of biology: a huge output of plants; a much<br />

smaller output of livestock” (Tudge, 2005, p. 717). This transition will require careful<br />

plann<strong>in</strong>g <strong>and</strong> collaboration between all members of the supply system, from primary<br />

producers to health professionals. It is critical that it be done <strong>in</strong> a way that enables,<br />

encourages <strong>and</strong> engages the agricultural sector, while concurrently improv<strong>in</strong>g the<br />

prosperity of rural communities.<br />

Animal Ethics<br />

Animal ethics (embody<strong>in</strong>g both animal welfare <strong>and</strong> animal rights) is another issue with<br />

which the food system grapples. Consumers are becom<strong>in</strong>g <strong>in</strong>creas<strong>in</strong>gly concerned with<br />

the credence attributes of food. Credence attributes refer to quality dimensions of food<br />

that cannot be ascerta<strong>in</strong>ed before or after purchase. For example, consumers generally<br />

cannot ascerta<strong>in</strong> how an animal was raised, fed, or slaughtered from the way that a meat<br />

product looks, smells, tastes or feels. However, <strong>in</strong> some cases, quality labels can provide<br />

consumers a means of <strong>in</strong>ferr<strong>in</strong>g these characteristics (Grunert, 2005).<br />

Two <strong>Australia</strong>n studies on the benefits <strong>and</strong> barriers to adopt<strong>in</strong>g vegetarian <strong>and</strong> plantbased<br />

diets found that 30-36% of respondents believed that adopt<strong>in</strong>g these types of<br />

eat<strong>in</strong>g patterns would help improve overall animal welfare (Lea et al., 2006; Lea &<br />

Worsley, 2003). In addition, concentrated animal feed<strong>in</strong>g operations (CAFO), also known<br />

as factory farms, are considered especially <strong>in</strong>humane <strong>and</strong> major sources of noise, foul<br />

odours <strong>and</strong> pollution (Susta<strong>in</strong>able Table, 2008). As mentioned earlier, most cattle <strong>and</strong><br />

<strong>Fruit</strong> <strong>and</strong> Vegetable Consumption <strong>and</strong> Waste <strong>in</strong> <strong>Australia</strong> 34

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