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Feature | Separation System<br />

Different ways<br />

Outstanding per<strong>for</strong>mance by Austrian’s packaging recovery system<br />

Since <strong>the</strong>ir foundation, <strong>the</strong> recovery systems in Austria<br />

and Germany developed in parallel and were role models<br />

<strong>for</strong> most recovery systems in o<strong>the</strong>r European countries.<br />

However, a few years ago <strong>the</strong>y began showing diverging<br />

development. While <strong>the</strong> Austrian system <strong>for</strong> <strong>the</strong> most part<br />

is acting <strong>the</strong> same by still following <strong>the</strong> principles of non-<br />

profit, <strong>the</strong> German system has chosen ano<strong>the</strong>r path to fol-<br />

low. Instead of <strong>the</strong> non-profit orientation with sustainable<br />

low prices, a profit-oriented competition of international<br />

waste groups fight <strong>for</strong> customers.<br />

Fur<strong>the</strong>rmore, <strong>the</strong> German government installed a deposit<br />

system <strong>for</strong> disposable beverage packaging in 2003 which<br />

failed completely to reach <strong>the</strong> goal of promoting reusable<br />

packaging. These two major developments led to different<br />

results <strong>for</strong> customers, consumers and <strong>the</strong> environment.<br />

The Austrian Solution<br />

“Since <strong>the</strong> beginning of <strong>the</strong> ARA System close cooperation<br />

with all stakeholders was one of <strong>the</strong> major facts <strong>for</strong> our success,”<br />

says Christian Stiglitz, CEO of <strong>the</strong> Austrian ARA AG.<br />

8<br />

Christian Stiglitz<br />

“For us it was clear that sustainable change of behav-<br />

iour was only possible when all <strong>the</strong> involved groups w<strong>here</strong><br />

willing to contribute <strong>the</strong>ir share. We invested a lot of ef<strong>for</strong>t in<br />

educating trade, industry an municipalities affected by <strong>the</strong><br />

Austrian Packaging Ordinance. we also spent a lot of time<br />

searching <strong>for</strong> strong partners in waste management. Last but<br />

not least <strong>the</strong> consumers needed to recognise <strong>the</strong> purpose<br />

and advantages of separating packaging and to be trained<br />

on how to collect it properly.”<br />

This experience was reached by looking at <strong>the</strong> already<br />

existing collection systems in Germany and France. But this<br />

wasn’t <strong>the</strong> only lesson learned. The Austrian legislators also<br />

not only analysed already existing packaging laws but also<br />

improved some of <strong>the</strong> regulations. For example, <strong>the</strong> Austri-<br />

an packaging ordinance includes regulations <strong>for</strong> household<br />

packaging and commercial and industrial packaging.<br />

Distinctively favourable tariffs in Austria<br />

As a privately run stock company, ARA was founded in 1993<br />

and is owned by Altstoff Recycling Austria Verein – an asso-<br />

ciation that also functions as <strong>the</strong> sole shareholder. Every<br />

company that manufactures, imports or distributes packaged<br />

products can become a member of this association<br />

and participate in <strong>the</strong> decision-making process as ARA coowner.<br />

Only companies belonging to <strong>the</strong> waste management<br />

industry are excluded from membership to avoid conflict of<br />

interest. At <strong>the</strong> moment, some 200 leading companies are<br />

members of <strong>the</strong> association. The mission given to ARA by <strong>the</strong><br />

owners association has remained unchanged since 1993: to<br />

fulfil <strong>the</strong> collection and recycling quotas at <strong>the</strong> lowest possible<br />

sustainable cost to all customers.<br />

This mission was <strong>the</strong> driving <strong>for</strong>ce during <strong>the</strong> first 15 years<br />

and still is and t<strong>here</strong><strong>for</strong>e it is imperative that all possible<br />

optimisations are implemented in collection and recy-

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