Issue 2 - Chapman Taylor

12 Achievements Chapman Taylor
Achievements Chapman Taylor 13
reTAIL & LeIsure
UŠĆE
BelGrAde//serBiA
Client: mPC Properties
sITuATED IN THE HEART Of bELGRADE, uŠĆE
Is sERbIA’s MOsT INNOvATIvE AND MODERN
RETAIL AND LEIsuRE DEsTINATION.
UŠÆE Shopping Centre opened in March, 2009. Situated in
the heart of Belgrade, it has more than 120 shops, as well as a
cinema, bowling alley, casino and a family entertainment area. The
130,000m 2 centre covers three commercial floors and incoporates
two levels of car parking.
The building is located in an area of great importance to the city,
backing onto a large urban park where the sava and Danube rivers
meet, and acts as a strategic connection between the new and the
old belgrade.
Fronted by a large triangular plaza, the main façade of zinc, steel,
and glass creates a modern landmark for the city with striking,
sculptured elements which are echoed in the landscaping of the
surrounding area, characterised by strong geometric patterns.
The building’s innovative architectural style is emphasised in the
evenings through the lighting that illuminates the façade from
different angles, with different shades and degrees of intensity.
The use of high quality natural materials and a sophisticated
lighting system is repeated in the interior design. During the
day; natural light floods through the skylight that covers the
entire length of the roof, giving life to the elegant theme of the
contemporary interior design and providing a complementary
balance to the bright colours of the exterior.
"CHAPMAN TAYLOR ARCHITECTs
CREATED AN uNfORGETTAbLE
sHOPPING EXPERIENCE, WITH
THE DEsIGN PROvOkING AN
APPRECIATION fROM vIsITORs
AND RETAIL DEsIGNERs ALIkE."
MATERIA MAGAZINE
The dynamic shapes,
volumes and colours
of the principal facade
sculptured effects
are created by the
interplay of materials,
colour and forms