Display Standard - Veritas et Visus

Veritas et Visus Display Standard – Special Edition June 2012
Mary Lou Jepson, CEO, Pixel Qi
Mary Lou Jepson was named one of the 100 most influential people in the world by Time
Magazine for her work in creating One Laptop per Child (OLPC) where she led the
engineering, architected the design of the $100 laptop and started the organization (with
Nicholas Negroponte). Wired Magazine credits her laptop architecture design with starting
the low-cost laptop revolution; these low-cost laptops now comprise about 1/4 of the entire
laptop market just two years after mass production commenced. Mary Lou founded Pixel Qi
Corporation in 2008 in an effort to bring OLPC's display and power management innovations
to the vastly larger commercial market. Previously, Mary Lou also co-founded MicroDisplay
Corp. and served as its CTO for 8 years; served in executive management at Intel
Corporation; and on the faculty at both MIT (Cambridge, MA) and RMIT (Australia). Mary
Lou earned a Ph.D. in Optics, a BSEE and a BA in Art (req.) all from Brown University as well as a MS in
Holography from the MIT Media Lab. She has won numerous awards for her contributions including the 2011
Edwin Land Medal from the Optical Society of America, and the 2011 Anita Borg "Women of Vision" Award for
Innovation.
Company Summary: Our team members have been creating advanced display technologies for decades. Pixel Qi
has assembled some of the top display designers in the world. We have come together to create innovative display
architectures that can use existing manufacturing lines to allow rapid scale-up and competitive cost structure. The
screens we have shipped already achieve seemingly impossible performance metrics, including extreme low power
consumption, sunlight readability & low eyestrain. That just scatches the surface of what we can do: we have new
architectures to drive power consumption down 100-fold, embed touch and motion sensing, move to flexible,
bistability, and brighter-than-eink paper like look with full color and video, and create screens that need no cables.
We design all layers of the LCD, including each and every metal and oxide mask, the liquid crystal material and
mode, the optical films, the driving scheme and the backlight structure. Through an innovative approaches we
create screens with new and extraordinary performance.
and...These screens can quickly ramp into high volume mass production quickly with high
yields and excellent cost structure
What do you think is the single most important factor that is currently causing the displays industry to
change? In our vision, new displays, with integrated touchscreens, and wireless capability are the future. Displays
on computers should not be just small televisions – although the ability to display HDTV-quality video is essential.
Displays for computers need to be optimized to crisply display text, they need to be optimized for a reader just 30
centimeters from the screen; they need to allow for widespread variations in ambient lighting; they need to support
lowering the overall power consumption of the entire device. (Mary Lou Jepson – January 2008)
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