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ETF NEwSlETTEr - SIX Swiss Exchange

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Expert View | <strong>ETF</strong> News | Events | Market Data | Product Facts | Product Provider & Market Maker | Appendix<br />

Driving the <strong>Swiss</strong> market with<br />

lower fees and innovations!<br />

<strong>SIX</strong> <strong>Swiss</strong> <strong>Exchange</strong>: Ms. Baudson, can you briefly introduce<br />

Amundi <strong>ETF</strong>?<br />

Valérie Baudson: Amundi <strong>ETF</strong> is a business line of Amundi, the joint<br />

asset management company of Crédit Agricole and Société Générale.<br />

We decided to launch our <strong>ETF</strong> business two years ago in very tense<br />

market conditions. In 2009, our strategy was focused on developing<br />

a large range of products based on a competitive pricing structure<br />

(low management fees and tight spreads). After one year of development<br />

and with a presence only in France, we more than doubled<br />

our assets under management and registered one of the fastest<br />

growth rates in Europe in terms of market share.<br />

No doubt that 2010 is the year for the European development for<br />

Amundi <strong>ETF</strong>, as we started cross-registering and multi-listing our<br />

products on various stock exchanges across Europe. Our arrival in<br />

Switzerland marks another significant step in Amundi <strong>ETF</strong>’s development<br />

strategy and will help us achieve our ambitious target for<br />

becoming one of the five biggest players in Europe with more than<br />

EUR 10 billion in assets under management by 2012.<br />

You recently launched 14 <strong>ETF</strong>s on the <strong>SIX</strong> <strong>Swiss</strong> <strong>Exchange</strong><br />

among your range of 79 products, why did you start with this<br />

offer?<br />

Our entry into the <strong>Swiss</strong> market, known as one of the most competitive<br />

in Europe, represents a key stage in our development strategy.<br />

With our broad product mix, the products listed in each stock<br />

exchange across Europe may differ from a country to another<br />

depending on local investors’ demand and on market potential.<br />

The 14 <strong>ETF</strong>s listed on <strong>SIX</strong> <strong>Swiss</strong> <strong>Exchange</strong> benefit form competitive<br />

management fees (20% lower on average as compared to competition)<br />

and 7 of them are unprecedented.<br />

For example, the AMUNDI <strong>ETF</strong> MSCI EUROPE EX SWITZERLAND<br />

is an excellent vehicle for <strong>Swiss</strong> investors seeking to be exposed to<br />

the MSCI Europe excluding their domestic market. It is clearly a<br />

product adapted to <strong>Swiss</strong> investors.<br />

On the fixed-income side, we wanted to provide <strong>Swiss</strong> investors<br />

with an easy access to the Eurozone government debt (all maturities)<br />

and Euro corporates.<br />

Valérie Baudson, Managing<br />

Director, Amundi <strong>ETF</strong><br />

Valérie has been Managing<br />

Director, <strong>Exchange</strong> Traded<br />

Funds at Amundi since<br />

December 2007.<br />

From 2004 to 2007, Valérie was<br />

Marketing Director and<br />

Member of the European<br />

Management Committee of<br />

Crédit Agricole Cheuvreux, the<br />

European Stockbroking<br />

subsidiary of Crédit Agricole<br />

Group. From 2001 to 2004, she<br />

held the position of Corporate<br />

Secretary and was a Member of<br />

the Management Committee.<br />

Valérie joined Crédit Agricole<br />

Cheuvreux in 1999 as Project<br />

Manager for the Senior<br />

Management team.<br />

Valérie started her career at<br />

Banque Indosuez where she<br />

managed international audit<br />

missions from 1995 to 1999.<br />

Valérie is a graduate from HEC<br />

(Haute Ecole de Commerce,<br />

Paris) where she majored in<br />

Finance.<br />

Amundi <strong>ETF</strong><br />

79 products<br />

covering 4 asset classes:<br />

Equities, Fixed Income,<br />

Money Market & Commodities<br />

Replication method:<br />

Swap-based<br />

AUM:<br />

EUr 4.5 bn (April 2010)<br />

For more information:<br />

www.amundietf.com<br />

<strong>ETF</strong> <strong>NEwSlETTEr</strong> | No. 27 | 1 Quarter 2010 2

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