ETF NEwSlETTEr - SIX Swiss Exchange
ETF NEwSlETTEr - SIX Swiss Exchange
ETF NEwSlETTEr - SIX Swiss Exchange
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Expert View | <strong>ETF</strong> News | Events | Market Data | Product Facts | Product Provider & Market Maker | Appendix<br />
Driving the <strong>Swiss</strong> market with<br />
lower fees and innovations!<br />
<strong>SIX</strong> <strong>Swiss</strong> <strong>Exchange</strong>: Ms. Baudson, can you briefly introduce<br />
Amundi <strong>ETF</strong>?<br />
Valérie Baudson: Amundi <strong>ETF</strong> is a business line of Amundi, the joint<br />
asset management company of Crédit Agricole and Société Générale.<br />
We decided to launch our <strong>ETF</strong> business two years ago in very tense<br />
market conditions. In 2009, our strategy was focused on developing<br />
a large range of products based on a competitive pricing structure<br />
(low management fees and tight spreads). After one year of development<br />
and with a presence only in France, we more than doubled<br />
our assets under management and registered one of the fastest<br />
growth rates in Europe in terms of market share.<br />
No doubt that 2010 is the year for the European development for<br />
Amundi <strong>ETF</strong>, as we started cross-registering and multi-listing our<br />
products on various stock exchanges across Europe. Our arrival in<br />
Switzerland marks another significant step in Amundi <strong>ETF</strong>’s development<br />
strategy and will help us achieve our ambitious target for<br />
becoming one of the five biggest players in Europe with more than<br />
EUR 10 billion in assets under management by 2012.<br />
You recently launched 14 <strong>ETF</strong>s on the <strong>SIX</strong> <strong>Swiss</strong> <strong>Exchange</strong><br />
among your range of 79 products, why did you start with this<br />
offer?<br />
Our entry into the <strong>Swiss</strong> market, known as one of the most competitive<br />
in Europe, represents a key stage in our development strategy.<br />
With our broad product mix, the products listed in each stock<br />
exchange across Europe may differ from a country to another<br />
depending on local investors’ demand and on market potential.<br />
The 14 <strong>ETF</strong>s listed on <strong>SIX</strong> <strong>Swiss</strong> <strong>Exchange</strong> benefit form competitive<br />
management fees (20% lower on average as compared to competition)<br />
and 7 of them are unprecedented.<br />
For example, the AMUNDI <strong>ETF</strong> MSCI EUROPE EX SWITZERLAND<br />
is an excellent vehicle for <strong>Swiss</strong> investors seeking to be exposed to<br />
the MSCI Europe excluding their domestic market. It is clearly a<br />
product adapted to <strong>Swiss</strong> investors.<br />
On the fixed-income side, we wanted to provide <strong>Swiss</strong> investors<br />
with an easy access to the Eurozone government debt (all maturities)<br />
and Euro corporates.<br />
Valérie Baudson, Managing<br />
Director, Amundi <strong>ETF</strong><br />
Valérie has been Managing<br />
Director, <strong>Exchange</strong> Traded<br />
Funds at Amundi since<br />
December 2007.<br />
From 2004 to 2007, Valérie was<br />
Marketing Director and<br />
Member of the European<br />
Management Committee of<br />
Crédit Agricole Cheuvreux, the<br />
European Stockbroking<br />
subsidiary of Crédit Agricole<br />
Group. From 2001 to 2004, she<br />
held the position of Corporate<br />
Secretary and was a Member of<br />
the Management Committee.<br />
Valérie joined Crédit Agricole<br />
Cheuvreux in 1999 as Project<br />
Manager for the Senior<br />
Management team.<br />
Valérie started her career at<br />
Banque Indosuez where she<br />
managed international audit<br />
missions from 1995 to 1999.<br />
Valérie is a graduate from HEC<br />
(Haute Ecole de Commerce,<br />
Paris) where she majored in<br />
Finance.<br />
Amundi <strong>ETF</strong><br />
79 products<br />
covering 4 asset classes:<br />
Equities, Fixed Income,<br />
Money Market & Commodities<br />
Replication method:<br />
Swap-based<br />
AUM:<br />
EUr 4.5 bn (April 2010)<br />
For more information:<br />
www.amundietf.com<br />
<strong>ETF</strong> <strong>NEwSlETTEr</strong> | No. 27 | 1 Quarter 2010 2