ANNUAL REPORT 2008 - Eckes-Granini Group

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24 Our Countries / Overview The Eckes-Granini Group is represented by national organizations in 14 European countries. We also export our products to over 70 countries around the world. More than one-third of our turnover is still generated in our home market of Germany, while foreign markets account for the remaining two-thirds. Together with our employees, our internationally renowned premium brand granini and strong local brands, known as “local heroes”, including hohes C, Joker, SIÓ and Marli, are the foundation of our business. Germany France Spain Finland Hungary Switzerland Austria Sweden Denmark Lithuania Estonia Latvia Romania Norway | The national organizations of the Eckes-Granini Group | DIVERSITY AND MUTUAL INSPIRATION ENABLE US TO PURSUE NEW DIRECTIONS Diversity and mutual inspiration enable us to pursue new directions. We benefit day in and day out from the cultural diversity and the wide-ranging experience of our colleagues. We work as a team, within and beyond national and departmental boundaries, to achieve synergy effects that will benefit us all. Together, we pursue our objectives with ambition, courage and entrepreneurial spirit. “Growing together to grow closer together” is the principle that guides us in our teamwork as we strive to take advantage of our opportunities in Europe.
Country Strategic brands Value-based market share * Market position Germany** hohes C, granini, FruchtTiger 14.0 % 1 France Joker, granini 12.2 % 2 Spain** granini 9.0 % 3 Finland Marli, Mehukatti, granini n.a. 1 Hungary SIÓ, hohes C 26.4 % 1 Switzerland granini, hohes C 9.9 % 1 Austria YO Sirup, hohes C, FruchtTiger 9.6 % 2 Sweden** Brämhults, granini 8.3 % 3 Denmark Valsølille 4.0 % 3 Lithuania** Elmenhorster, granini 18.1 % 1 Estonia Marli, granini, Elmenhorster developing market developing market Latvia Marli, granini, Elmenhorster developing market developing market Romania granini developing market developing market Norway Brämhults, granini developing market developing market | * Source: Leading market research institutes, base: value sales retail food trade | ** New data base: Reference figure for 2007: Germany: 13.7 % (inclusive hohes C Naturelle), Spain: 9.6 %, Sweden: 8.5 %, Lithuania: 21.3 % Germany 36.5 % Relative contributions of domestic/foreign turnover to total turnover in 2008 * (rounded figures) International 63.5 % | * Base: Core business (fruit beverages) Relative contributions of individual national organizations to total turnover in 2008 ** (rounded figures) France Export and 35 % other turnover 13 % Spain 12 % Finland 11 % Hungary 7 % Switzerland 7 % Scandinavia 5 % Austria 5 % Baltic States 3 % Romania 2 % | ** Basis: Total turnover in the core business (fruit beverages) Our Countries / Overview 25
Page 1 and 2: AnnuAl rEport 2008
Page 3 and 4: | Corporate Boards | Supervisory Bo
Page 5 and 6: | Contents | 1. Foreword 2 2. Busin
Page 7: From left to right: Michael Augusti
Page 10 and 11: 6 Business Year 2008 Key Figures 20
Page 12 and 13: 8 Business Year 2008 One of the mos
Page 14 and 15: 10 Business Year 2008 Supply Chain:
Page 16 and 17: 12 Business Year 2008 | Important e
Page 19 and 20: | People make the difference at Eck
Page 21 and 22: | We bring the best of fruit for a
Page 23 and 24: | Employees in dialogue | The follo
Page 25 and 26: What are other reasons why you enjo
Page 27: Menschen bei Eckes-Granini 19
Page 31 and 32: The launch of the Apple-Cranberry v
Page 33 and 34: A major focus for Eckes-Granini Fra
Page 35 and 36: “ I feel proud to work for Eckes-
Page 37 and 38: The attitude and leadership style
Page 39 and 40: “ The feeling is as if we are one
Page 41 and 42: “ For me it is especially rewardi
Page 43 and 44: Export 39
Page 45 and 46: Wesentliche kennzahlen, kurzerläut
Page 47 and 48: Eckes-Granini Group GmbH AnnuAl rEp

ANNUAL REPORT 2008 - Eckes-Granini Group

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