ANNUAL REPORT 2008 - Eckes-Granini Group

More documents

Recommendations

Info

36 Spain “ I am very proud of our brand granini. It has a magical aura and our consumers and clients love it. Santos Martinez | Spain | ECkES-GRANINI IBÉRICA S.A.: MARkET POSITION MAINTAINED IN A DIFFICULT COMPETITIVE ENVIRONMENT Although the Spanish fruit beverage market recorded slight volume growth overall in 2008, sales declined signifi cantly during the last two quarters. The nonchilled fruit beverage segment – which accounted for 84 % of the total market – showed only a slight downward trend towards the end of the year. Volume sales of chilled fruit beverages declined more dramatically, as consumers responded to the troubled economic climate by choosing lower-priced products. * Sales of beverages in PET bottles rose markedly, accompanied by an appreciable decline in demand for glass bottles and stagnation in the cartoned beverage segment. * ” Out-of-home consumption was also affected by the weak economy and exhibited a downward trend as well. Eckes-Granini Ibérica performed clearly better than most other brand suppliers in this extremely diffi cult market environment. The company held its position in the retail food trade with a value-based market share of 9.0 %, * while turnover in the out-of-home sector slumped along with the market as a whole. The 1.5-litre PET line in the basic granini portfolio achieved above-average results. The brand offered a new taste sensation with the newly introduced exotic granini “Fruit of the Year” – Orange-Pitahaya. The granini Smoothies range and the granini Fruta Fresca non-carbonated refreshment concept lagged behind expectations in 2008. PET will be the major focus of activities at Eckes-Granini Ibérica in 2009. The entire granini 1-litre glass range will be converted to the convenient PET bottle in the summer. A new fi lling line has been installed at the local facility of a strategic partner in order to ensure suffi cient production capacities. The company views this conversion as an important prerequisite for future growth. The process will be accompanied by the imple mentation of a modern production and logistics concept devoted to concentrating production locally in order to reduce logistics costs. The new logistics centre will enable the company to supply the retail food trade more effi ciently and effectively. | * Market data for the retail food trade
“ For me it is especially rewarding to work with colleagues from different countries. Danielle Bloechle | Switzerland | ” ECkES-GRANINI SUISSE S.A.: GRANINI AND HOHES C RENEWED VOLUME SALES GAINS The Swiss fruit beverage market recorded year-on-year gains in both volume sales (+ 3.6 %) and sales value (+ 6.0 %) in 2008. Volume and sales value rose at double-digit rates in the chilled juice segment despite a substantial decline in the demand for smoothies. * Eckes-Granini Suisse S. A. achieved signifi cant volume sales and turnover growth, driven by the strategic brands granini and hohes C which increased their volume sales by 5 %. This positive trend was evident in both the retail food trade and the out-of-home sector. Eckes-Granini Suisse S. A. maintained its leading position in the Swiss fruit beverage market with a value-based market share of 9.9 %. * mont OP pronto:Mise en page 1 31.1.2008 10:37 Page 1 Orange- Pitahaya The launch of the Pink Grapefruit-Orange, the third variety in the granini Frucht Prickler range, was a success. The range continued to perform well in the market, supported above all by a broad-based TV advertising campaign. Equally successful during the past year was the granini “Fruit of the Year” concept featuring the Orange-Pitahaya (dragon fruit) variety. This unique combination of sun-ripened oranges – the most popular fl avour in Switzerland – and the sweet-andsour taste of the aromatic tropical cactus fruit was a hit with consumers. Marketed with great success in Switzerland for the past ten years, the “Fruit of the Year” concept regularly offers new, unusual and surprising taste varieties that underscore the fruit expertise and versatility of the granini brand. In addition to extending the “Fruit of the Year” programme with the popular Orange-Pitahaya mix, the company plans to introduce hohes C in the Mild Orange and Multivitamin varieties in traditional 1-litre cartons in 2009. The extensive granini range will also be expanded once again through the addition of a Peach variety in 1-litre PET bottles. | * Market data for the retail food trade NEU na Rafraîchissant, naturel et si fruit nouveau Switzerland 37
Page 1 and 2: AnnuAl rEport 2008
Page 3 and 4: | Corporate Boards | Supervisory Bo
Page 5 and 6: | Contents | 1. Foreword 2 2. Busin
Page 7: From left to right: Michael Augusti
Page 10 and 11: 6 Business Year 2008 Key Figures 20
Page 12 and 13: 8 Business Year 2008 One of the mos
Page 14 and 15: 10 Business Year 2008 Supply Chain:
Page 16 and 17: 12 Business Year 2008 | Important e
Page 19 and 20: | People make the difference at Eck
Page 21 and 22: | We bring the best of fruit for a
Page 23 and 24: | Employees in dialogue | The follo
Page 25 and 26: What are other reasons why you enjo
Page 27 and 28: Menschen bei Eckes-Granini 19
Page 29 and 30: Country Strategic brands Value-base
Page 31 and 32: The launch of the Apple-Cranberry v
Page 33 and 34: A major focus for Eckes-Granini Fra
Page 35 and 36: “ I feel proud to work for Eckes-
Page 37 and 38: The attitude and leadership style
Page 39: “ The feeling is as if we are one
Page 43 and 44: Export 39
Page 45 and 46: Wesentliche kennzahlen, kurzerläut
Page 47 and 48: Eckes-Granini Group GmbH AnnuAl rEp

ANNUAL REPORT 2008 - Eckes-Granini Group

Create successful ePaper yourself

Delete template?

Save as template?